Coronavirus Shuts Down ADT Door Knockers
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales.
Door knockers are a critical but controversial element for home security sales. Even in the best of times, door knocking has been faced with criticism for misleading sales pitches.
Now, one of the incumbent's key advantages vs the DIY disruptors like Simplisafe and Ring is, at least, temporarily disrupted.
In this note, we examine the move, how this impacts ADT, what rival Vivint is doing, and the future of door knocking.
ADT's *********** ******
*** ******* ********* ** ********* ****-******** ***** *** ** ***********:
*** ** ******* *** ******** ** temporarily ******* *** ***********, ****-**-**** ***** practices.
Aggressive **** ******* *****
** ***** ****** $**** *** **** ******** ***** Systems!, ****-******* *********** ***** **** ******* earnings ** ***** **********-***** ********** ***** structure.
*** ******* ***** ****** '**** **** $5,000 * **** **** **** ********!'******* **** **** ** **** ***** per ****, *** ******** *** ********** ******* expected *********-********** ***** / ***********:
Continued ************ *****
** **** ** *** *** ******, ADT ** ******** ** ******** ****** employees *** *** ***********:
*** **** *** ********* ***% ** regular ************ *** ** ** *** weeks ** ****’** ******** ** ** quarantined *** ** *** *****-** *******.
*******, ******* ****-**-**** ***** *** ************ by ***********, '******* ************' ** ********* a ***** ********** ** **** ***** jobs ********* *** ****.
Salesmen ***** ******* **** ***
*** *********** *****, *** ****** ****** the **** ** ***** *** **** individual **** ******** *** ****** ***, frequently ** *** **** ***.
***** ******** *** *********** ******, ** amplifies *** **** **** ** ************ alarm *** ***** **** ******** ******** to *********, *** **** ******* ** sign *** ******** ** *** **** then ******** **** ****** ******** ******** homes ********** *******.
Door-To-Door ****
*********** *********** ******* ******** ********** *****, ********* ***** **** *** ******** to ********** ******, ***** *****, *** alarm ******* *********:
Elderly ******
*** ** ********* ******** '**** ****' *** ************* **** *** ** *** **** likely ** **** *** **** *** respond ** * ****-**-**** ***********.
******* ********* *** **** *** ** a ***** ** ********** ** *****, older ****** *** * ***** *********** for ****-**-**** ***** *****, ********** ***** the ***** ********* ** *** *********** with ******** ******, *** *******, *** are ********* **** ********* **** ********* and **********.
Highly ********* ************* *****
****** ***********, **** *** ****** ***** precautions ** *****, *********, *** ******* living ***** ******* ********* *************.
*******, **** *** ***** *******, *** sensors *** ******* *** ********* ********* in ***** '*********' *****, ********* ******** and **** *********** *****:
******* *********** ** ****** **********, ****** installers **** ***** ***** *** ****** in ************* ********* ******** ****** ********* following ***** ** '******* ** *****' and ****** ** ****.
Risk ** ***** *********
*** **** ** *** **** *** potential ***-*****, ******. ********* ******* ***** salespeople ** **** **** *** ****** themselves ** *********** ******** ****** ********* employee **** ** ****.
** *** ***** ****, **** ******** are ********* ******* ****** ** **** are ** * ***** **** ***** for ******* ************* ** ***** **** coronavirus.
Vivint ***** ***** **** ********
***** *** ** ******** ****, ****** is ******* *******. ******** ************ *** ************* *** *** *** ********** ****-**-**** sales ** * ********* *****.
*** ******* ********* '*****' ***** *** are ******** *** ******:
*** **** **** ****** ** **** home ******** **** ********** ******** **** as ******, ********** *** ********* *** will ***** *** ***** ** *** home **** ******** **** ****** *** installation.
*******, **** ** *** ******** *********, we *** ********* **** ** ******* in * *********** ****** ** *** accounts, *** *** ********* ******** ******** from ********* ********* *** ******* ********* could ****** * *** *******.
Industry ********
** ***** **** *** ***** ******** veterans, *** **** ** **** ***** they *** *********** ****** * ***** term ******, **** ******* **** ******** will *******.
*** ********** *** ********* ****** *********** of **** ********:
* ***** *** *** ************, **** most ***** *************, ** **** ** get ********* **** ******** ****. **** ADT *** ***** **** ******** [*********** impact] ** **** *********.
**** ******** **** ******* **** ** the **** ******* *** ****** ********. These ********* **** ** **** ** door (*** *****’* * *** ** them) *** ***** **** ******. * team ** * ** * **** can **** *,*** ** *,*** ******** a ****. **’* *** ******** *** to *** ********. ** **** ** the ***** ********* ****’* ***** $** in *******.
... ** *** ***** **** **** before ***-*** * ***** ****’** *** be **** ** ****** **** ******** by ****. ** **** **** ***** preseason **** ** *** *** **** down ******* ****** ***** ***** **** won’t ** ***** *** *** ********** the **** ***** ** *** *** I ***** **’** ** **** *** them.
*** ******* **** ****-**-**** ***** ****** Coronavirus ** '*************', *** **** *** real ***** ** ** ******** ******** that ******* ****** *** ********:
* ******* **** ***'* **** *** two-fold. ********* *** ***** *** ************* at * **** **** ***** *** social **********. *** *'* *** ****'** less ******* ***** ********* *********** **** they *** ***** *** ********** ** these *** ******** ********** *** ** the ******** ******.
***** **** ******* *** *** ******* and ***-******* *** ******* *** **** right ***.
*** ** ***'* ** *** ****** on *** ***** **** ***** ***** programs. **'* ***** ** ** *** attrition **** **** ****** **** *** worsening ******** ******.
***** **** ******* *** ****** *****-**. Hate ** *** **** ** ******* look ****...
* ** ******* *** ***** ***** will ** ** *** ***** ** come, *** ** **** *** **** dealers *** ***** **** **** ******** bite *** ****.
Outlawing ****-**-**** ******* *****
*** ******** ******** ** ****-**-**** ***** is *** ******* ** **** ****** regardless (*.*.,*** ******,****), *** ******** ***** ****** *** local ************* ***** **** ******** *** practice ** ******** ** *********** (*.*.:*******,************** **** ******).
Challenge ****** **** *** ***
*********** ********* *** ******** *** *** already **** ****** ** *** *******'* stock *** ****** **** ******* ***** going **** ****** ** *** ***** of ****:
** *** ****** **** **** ******** is ******* ***, ***'* ******** ***** increase.
ADT *********** *******
*** ***** *** ** ******** (** not) ******* ** **** *** ******** impact ** *********** **. ** ** only ******* ** * ***** ***** and ***** ******** ******* ***** **** year, **** **** ****** *** ** a ******* *** ***.
*** ** *********** ****** ******-**** ******** about ******** ********* ** ***'* **** and / ** * ****** *********, this ***** ******* ********* *** ** their *** ****** ********** ***** **********.
****
*****, *** **** *** ***** ** blow ** *** ******** *** **** than **** ******* **.
*'** **** ** ***** **** **** come ******** *** ***** *** *** make *** ****. ** ****** * don't **** **** ** **** ***** but **'* ***** ******** **** ********** sales ******* *** ***** ************ ** the ****.
**********, * *** ** ********* *** (rebranded *****.*** *****, **** * ***** tell **** * ********) ***** ** my **** **** ****.
*** **** **** *** ******** ** resume ** **** ******** ** ******* regions** ***** ** ********'* ****:
*** ****-**-**** *****, ** ********* ********** early ** *** *******. ** **** started ** ****** *** ********** ** door-to-door ** ******* ***** *******-**-***** *** been ******. ** ** **** ********* in *** ****** ************. **** *** door-to-door ** * **** ********* *** than ******** *** **’* ******** ********* in *** *** ****** *** ****** as ****. ** **’* **** *********, it’s ******** ** ******. *** ********* started ***** * **** ** ** ago *** **’** ****** ** ******-**-****** and **** ** ** *****.
*****, *** ********** ** ****** **** two, **?