Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales.
Door knockers are a critical but controversial element for home security sales. Even in the best of times, door knocking has been faced with criticism for misleading sales pitches.
Now, one of the incumbent's key advantages vs the DIY disruptors like Simplisafe and Ring is, at least, temporarily disrupted.
In this note, we examine the move, how this impacts ADT, what rival Vivint is doing, and the future of door knocking.