Coronavirus Shuts Down ADT Door Knockers

By: Brian Rhodes, Published on Mar 26, 2020

Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales.

Door knockers are a critical but controversial element for home security sales. Even in the best of times, door knocking has been faced with criticism for misleading sales pitches.

Now, one of the incumbent's key advantages vs the DIY disruptors like Simplisafe and Ring is, at least, temporarily disrupted.

In this note, we examine the move, how this impacts ADT, what rival Vivint is doing, and the future of door knocking.

*********** *** ******* ****** - **** ****, ***** giant *** *** ******* all **** ** **** sales.

**** ******** *** * critical *** ************* ******* for **** ******** *****. Even ** *** **** of *****, **** ******** has **** ***** **** criticism *** ********** ***** pitches.

***, *** ** *** incumbent's *** ********** ** the *** ********** **** Simplisafe *** **** **, at *****, *********** *********.

** **** ****, ** examine *** ****, *** this ******* ***, **** rival ****** ** *****, and *** ****** ** door ********.

[***************]

ADT's *********** ******

*** ******* ********* ** is******* ****-******** ***** *** to ***********:

*** ** ******* *** industry ** *********** ******* all ***********, ****-**-**** ***** practices.

Aggressive **** ******* *****

** ***** ****** $**** *** **** Hustling ***** *******!, ****-******* *********** ***** tout ******* ******** ** their **********-***** ********** ***** structure.

*** ******* ***** ****** 'Make **** $*,*** * week **** **** ********!'******* **** **** ** tens ***** *** ****, *** ******** *** commission ******* ******** *********-********** ***** / ***********:

Continued ************ *****

** **** ** *** new ******, *** ** offering ** ******** ****** employees *** *** ***********:

*** **** *** ********* 100% ** ******* ************ for ** ** *** weeks ** ****’** ******** to ** *********** *** to *** *****-** *******.

*******, ******* ****-**-**** ***** are ************ ** ***********, 'regular ************' ** ********* a ***** ********** ** what ***** **** ********* can ****.

Salesmen ***** ******* **** ***

*** *********** *****, *** person ****** *** **** is ***** *** **** individual **** ******** *** system ***, ********** ** the **** ***.

***** ******** *** *********** itself, ** ********* *** risk **** ** ************ alarm *** ***** **** extended ******** ** *********, not **** ******* ** sign *** ******** ** but **** **** ******** time ****** ******** ******** homes ********** *******.

Door-To-Door ****

*********** *********** ******* ******** with****** *****, ********* ***** **** and ******** ** ********** people, ***** *****, *** alarm ******* *********:

Elderly ******

*** ** ********* ******** '**** ****' for ************* **** *** ** the **** ****** ** open *** **** *** respond ** * ****-**-**** salesperson.

******* ********* *** **** out ** * ***** of ********** ** *****, older ****** *** * prime *********** *** ****-**-**** alarm *****, ********** ***** the ***** ********* ** not *********** **** ******** buying, *** *******, *** are ********* **** ********* with ********* *** **********.

Highly ********* ************* *****

****** ***********, **** *** taking ***** *********** ** clean, *********, *** ******* living ***** ******* ********* contamination.

*******, **** *** ***** systems, *** ******* *** devices *** ********* ********* in ***** '*********' *****, including ******** *** **** preparation *****:

******* *********** ** ****** contagious, ****** ********** **** these ***** *** ****** in ************* ********* ******** people ********* ********* ***** to '******* ** *****' and ****** ** ****.

Risk ** ***** *********

*** **** ** *** only *** ********* ***-*****, either. ********* ******* ***** salespeople ** **** **** and ****** ********** ** potentially ******** ****** ********* employee **** ** ****.

** *** ***** ****, door ******** *** ********* younger ****** ** **** are ** * ***** risk ***** *** ******* complications ** ***** **** coronavirus.

Vivint ***** ***** **** ********

***** *** ** ******** down, ****** ** ******* forward. ******** ************ *** ************* *** *** *** prohibited ****-**-**** ***** ** a ********* *****.

*** ******* ********* '*****' steps *** *** ******** for ******:

*** **** **** ****** at **** **** ******** with ********** ******** **** as ******, ********** *** sanitizer *** **** ***** all ***** ** *** home **** ******** **** during *** ************.

*******, **** ** *** practice *********, ** *** skeptical **** ** ******* in * *********** ****** of *** ********, *** the ********* ******** ******** from ********* ********* *** current ********* ***** ****** a *** *******.

Industry ********

** ***** **** *** alarm ******** ********, *** told ** **** ***** they *** *********** ****** a ***** **** ******, they ******* **** ******** will *******.

*** ********** *** ********* strong *********** ** **** knocking:

* ***** *** *** announcement, **** **** ***** announcements, ** **** ** get ********* **** ******** else. **** *** *** other **** ******** [*********** impact] ** **** *********.

**** ******** **** ******* some ** *** **** results *** ****** ********. These ********* **** ** door ** **** (*** there’s * *** ** them) *** ***** **** volume. * **** ** 4 ** * **** can **** *,*** ** 2,000 ******** * ****. It’s *** ******** *** to *** ********. ** sold ** *** ***** multiples ****’* ***** $** in *******.

... ** *** ***** goes **** ****** ***-*** I ***** ****’** *** be **** ** ****** door ******** ** ****. It **** **** ***** preseason **** ** *** may **** **** ******* summer ***** ***** **** won’t ** ***** *** and ********** *** **** month ** *** *** I ***** **’** ** fine *** ****.

*** ******* **** ****-**-**** sales ****** *********** ** 'irresponsible', *** **** *** real ***** ** ** economic ******** **** ******* before *** ********:

* ******* **** ***'* move *** ***-****. ********* D2D ***** *** ************* at * **** **** folks *** ****** **********. But *'* *** ****'** less ******* ***** ********* coronavirus **** **** *** about *** ********** ** these *** ******** ********** due ** *** ******** crisis.

***** **** ******* *** ADT ******* *** ***-******* are ******* *** **** right ***.

*** ** ***'* ** the ****** ** *** sales **** ***** ***** programs. **'* ***** ** be *** ********* **** will ****** **** *** worsening ******** ******.

***** **** ******* *** before *****-**. **** ** see **** ** ******* look ****...

* ** ******* *** alarm ***** **** ** on *** ***** ** come, *** ** **** see **** ******* *** maybe **** **** ******** bite *** ****.

Outlawing ****-**-**** ******* *****

*** ******** ******** ** door-to-door ***** ** *** allowed ** **** ****** regardless (*.*.,*** ******,****), *** ******** ***** cities *** ***** ************* areas **** ******** *** practice ** ******** ** Coronavirus (*.*.:*******,************** **** ******).

Challenge ****** **** *** ***

*********** ********* *** ******** ADT *** ******* **** facing ** *** *******'* stock *** ****** **** steeply ***** ***** **** public ** *** ***** of ****:

** *** ****** **** door ******** ** ******* out, ***'* ******** ***** increase.

ADT *********** *******

*** ***** *** ** impacted (** ***) ******* on **** *** ******** impact ** *********** **. If ** **** ******* in * ***** ***** and ***** ******** ******* later **** ****, **** will ****** *** ** a ******* *** ***.

*** ** *********** ****** longer-term ******** ***** ******** strangers ** ***'* **** and / ** * deeper *********, **** ***** further ********* *** ** their *** ****** ********** their **********.

****

Comments (2)

*** *********** *****, *** person ****** *** **** is ***** *** **** individual **** ******** *** system ***, ********** ** the **** ***.

***** ******** *** *********** itself, ** ********* *** risk **** ** ************ alarm *** ***** **** extended ******** ** *********...

*****, *** ********** ** better **** ***, **?

*****, *** **** *** going ** **** ** the ******** *** **** than **** ******* **.

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