Verkada Coronavirus Response: Free Temp Systems For Government and Health Care
Verkada has built a reputation on giving away things for free - free Yeti Tumblers, free trial cameras and now free temporary systems for government and health care users during coronavirus.
Inside this note, we examine:
- How the program works
- Why it builds on their competitive positioning
- Why it can hurt integrators and rival manufacturers
- How this leverages their massive funding
- How it may help Verkada long-term
Program ********
******* ***************** ** ** ********/**************, **** **** **** ********** ******, *** **-**** ************ ** ** charge:
*** ******** ** ********* ** *** US, ******, *** *** **, *** various ********** *** ********** *****/**************. ******* markets *** ********* ** *****-*********, *** an ****** *** ****** ****** ******* monitoring, ** ******** *** *** ** PPE *** ******* *******. ******* **** IPVM:
*** ****** ******** *** ******** ********, privacy, *** ********** ***** *** ** the ***. ** *** **** ***** to ***** **** * ******** ********* Agreement **** *** ********** *********** ** appropriate.
**** **** ****** ** **** *********** for ********* ******/********* ***** ** **** healthcare *** ******** ****** ********** *** quarantining *********** ***** **** *** ******* population. ***** ********* ******* ***** ************ and ******* ************* *** **** ** closed ** ** ****, ** **** do *** **** * ********* ******.
************ *****/***** ********** **** ******* ******* may *** ***** ****** *** ********, even ** **** *********, ****** **** pandemic.
Builds *********** ***********
**** ******* ** ***** **** ** a ***** ********* ** *** ******** strategy, ****** **** **** ********:
****** **** $*** *** ************ ****** ****** *** *******:
******* *** *** ********* **** ***** cameras:
******* ******* ******* ** ** ***-*****, emphasizing *** ******* ** ****** **** in ******* *** ** **** ******* a ***** ************ ****** ***********.
***** *** ****** **** ****** *** health **** ********** **** **** ***********, the **** ** **** *** *** lack ** **-**** ***** ********** ***** Verkada **** *** ******.
Hurt *********** *** ***** *************
*******, **** **** ***** ******** *********** and *******'* ***** *************. ******* **-********** the ****** *** ********* ** *********** and ***** ******* ******* ************ ***** channels (*.*. ***) **** *** ********* used ** ****-********** ** *****. ********** with *********** ****** *** ************ ***** due ** ******** *********, ***** ** a ******** ** ***********, ********** *** need *** ****-******* *******.
** ************************* *** *** ***** *** *** resources ** ****** ** **** * program. *** ******* ***** ** **** a ********** *****: *** *******, *** / *** *** ******* *** *** next * ******.
*********,************* ****** **** *** ************ ********** to *** *****:
Leverages ******* *******
**************** $** ******* ** ********* *** *** ** ******* **** (~$150 ******* ***** *** ******** ** 2016), ***** ***** **** ********* **** tens ** ******** ** ******* ** the ****. ********, **** **** ******* spent ******** ** ****** *********.
******* *** *********** **** ******** ***** for ** ******* *** *** ******* station ** ** $**,*** ***, *** cost ** ******* ** ********** *** as **** ******* **** ** *********, and ******** ********* *** ** **** for ****** *****.
************, ***** ***** ************* *** ********** to ***** ***** ******** *** **** cameras, ******* *** ** *********** ** take ********* ** ***** ***********' ******** position.
Help ******* ****-****
**** ** *** **** ***** *********, but *** ***** ***** *** ******* to **. **** ***** **** ********* pay *** *** ****** ***** **-****, while ****** *** ** ***/****** ****** to ***, **** ******** *** ***** and ******** ******** ******* ****** ***** next ******* *******.
*** ***** **** *** *** *** system ***** **-**** *** ******-** ** Verkada, * ******** **** ** ***** business ****.
Vote / ****
*****'* *** ***** ***...
*******, ******* *** ****** ********* ** PR *** ** **** ************, **** for **, *** ***** ** ** critical ** *******. ** * ***'* think ******** **** ** ***** ** for *** **** ***** *** ** may ** ***** ** ** *** into **** ******** ******.
*'** **** ******* ******* **** **** for ***** * ***** ***, * really **** ****. **** ** ******** the ******** *********** **** *********** ******** manufacturers, *** ****'** **** **** **** responsive ******** *'** ******* *** ******** that ***** **** ****.
* ***'* ****** **** **** ***** offering **** *********** *** ** *** game, ***** ***** ***** ***** ** be ************** **** ****. *** **** important ****** ** **** ** *** threat ********** *** ****** ******, ***** still ***** ** ** **** ** a ******** ************.
** ****** ** ** ******** *** technology *** ********* *** ****** ******** professionals **** ** **, *** ******* to *** ******** **** ** *********, and *** ***** ***** **** ** ownership ** ***** *** ******** ****** is *** **** ********* **** *********** systems. ** ***** ** ******** ******* discounting *** **** *** *** ** fear ** ***** ******** ** *** machines.
** *** ****** **** ******* ** the ***** * *** ********* *** screening ******* **** * *****-** ******* site.
* **********, ***** **** ** ********** organizations *** ***** ****** ******* *** product ** **** ***** **** *** help **** ** ** ***** ***** them ** **** **** ***** ********** up. *** ******** ****** ******** ****** within ********** ***** ****** ** **** for ****.
** ** *** ****** **** ***** and *************. ***** ***** ***** ****, text, ** ***** **** *** ******** I’ve ******** ***** *** ***** ******* died ** ***** ***** *** **** generally ******* ** **** *** ********** or ************ *** ****. **** ******** vendors ** **** *** *** *** never ** ******** **** **** ******* us *********, *****, ***/** ****. ***** once ******* **** * *******, **** often ******* *** ************ ** ****** about *** **** *** ****.
* ******** ******** * *** *** it ***** ** *********** **** ***. If ** *** * ** * cameras ** ** **** * ***** feel *********. $*** ***** ** ******* for ** **** ** ********** **** might *** ***** **** **** ****** like * ****** **** ****. ** cameras ** ****** ** ** ****** in * ******** **** ****.
** **** **** ** *** ***** and ********* - **** ***** **** drain *** ****** ** ** **** everyone **** **** ** **** *** give ** **** *** **** **** points. **** **** ******* **'* ******* them *** **** **** ******* **** and *** **** ** - *** free.
* ***'* **** ** ** ** just **, *** * ********** ******* "Temp" ** *** ******** *** *** abbreviation *** "***********" ****** **** "*********."
**** *** ******* ******, * *******, "Huh, * ******* ** *** ***** link."
* ***** *** **** ***** ********. In *** ******* ** ******* *** full *****, * ***** **** *** temporary ***** **** ***** **** ***********.
*******, ***, **** *** *** *** doing ***** *********** / ***** *******? Offering ****?
****** ** *** *****, * ******** just ****'* **** ****** ****** *****.
***** ***, ** ****'* ******** *** temperature / ***** ********. * ***** rather **** *** ** *** *********** than **** ****** "******** *******," *** lose *** ***** **** ****** **** in *** *** *****. * ******* camera **** * * ****** ******** means **** ***** ********* *** ***** negatives **** ****** *** *** ***'* be *** ***** **** **.
* ** **** * **** ******* into **** ** *** *.* ******** products **** *** **** ****** *****, but **** ** ***** ****** ***'* work **** ********* ** **** ******, so * ** *** ************ ******* in **** ******.
***** ************, **** **, ***** ********* license *** ********** *************, *** ***’* use *** ********* ********* *** **.
**** ** **** *** ****** *** solidarity *** *** ****** ************. ** more, **** ****
***** ************, **** **, ***** ********* license
*** ******* ** ****** ********, ** cameras, *** * ****** ******* *******. There's * **** **** ** ****. We ********* ******* ********* *** * see **** ** ***** * *********** move.
* ***'* *****. * ***** **** are ************ ****** ********* ** ***** resources **** ****** *** *********** ** further ********** ******* ********.
**** ** *** ******* ****** **** model - ***'* ***** ***** ***** term ***** *** ********* *****, ***** about ******* ****** **-*****, ************* ** the *** **** ** * ******* recurring ******* ****.
**** **. *** *** ** ** do ** *********. * ***'* **** count *** **** ************* * ******* out ** ***** **** **** **** minutes ******* ***** ******** *** ******** was ***, **** ** *** ******* was ***********. *********** ** *** ******* situation, ***** **** ****** **** * place ** *********** ** ***.
**'* **** ********* ** ******** **** new ******** ************ ******** ** ****, almost ***** ** ********** ** ***** like ****. ************* ******** ************ *** creating * **** ****** ******** ******* that *** *** **** ** ****** in ** *** ***** ****, *** Verkada ******* **** ****.
** **** ******* ***** *** ** days? ****-******** ***** ** **** *** client **** **** **** *********?
* ** *** **** **** ****** Verkada **** **** *** *** ******** will ******* ** **** *** ***-****.
** *** ***-**** ***** ** ****, Verkada *** *** ******-**** ******** *********, they **** *** ****. *** *** end-user *** *** ***** * **** yet.
*** ****-** ** ** ***** **** the ***-**** **** *** ******** ***, in **** ****, ***-***** **** *** advantage, ***/**?
*******... **** ******* ** *** ****** wants ***** ***** *** ***** ** send ********** ****?
****'* * ********** ***** ** ***** of *******. *** ******, ******, ***** know ******* **** *** ** **** are ******. ****'* **** ** *** deal ** ******* ********* *** ****.
* ***** ***** ******* ******* ***** more **** **** *** ***-**** ** this ******** ****.
**** ** **** ** *** ****. Many ********* *** ***** ** **** do ********* ******* - ** *** doing *** ****.