3VR Stays Alive With $8 Million Financing

Author: John Honovich, Published on Jan 23, 2015

Now 13 years old, 3VR is the last of a generation of the hyped video analytic startups to find an exit.

And with a new $8 million financing, 3VR has gained a little more runway.

In this note, we examine the financing, 3VR's growth, internal and market challenges.

*** ** ***** ***, *** ** *** **** ** * generation ** *** ***** ***** ******** ******** ** **** ** exit.

*** **** * *** $* ******* *********, *** *** ****** a ****** **** ******.

** **** ****, ** ******* *** *********, ***'* ******, ******** and ****** **********.

[***************]

Financing - ****** **** ****

** ****,*** ****** * ***** ***** (~$* *******) ** ****. ****** ****, *** *** ******** ~$** ******* ** ****** financing **** **** ** *** ******* **** *** (*.*., ******* Perkins).

***,**** **** ********* ** $* *************** ****, * **********, *** ********** ****. *** ********* ** ** 'growth *******' *** ******** ** ******* ******* ** *** ****** or ****.

** ******* **** *** $* ******* ** ****, ***** *** type ** **** **** **, *** ***'* ********.

*** **** **** **** **** ** *** ********* ***** ** earmarked *** ************, ******, **** ** *** **** ****, $* million ***** ****** *** *** *******.

Growth / *******

***'* ******* ** ** *** ~$** ******* *****, ********* ** multiple *******.

*** **** **** "**** **% **** **** **** ****** ****** ******* *** ****."

******************

*** *** *** *********** ******** ****** ** *** **** **** - ****** **** ** ***** *** **** *******, ******* ********* sales ******, ****** ***** **** ** ******* ********** *** **** of ********* ********. ********, *********** ***** ** ** *****, ******** ** * *** ** ** ******** **** **** ***** ********** *************.

*********** / ******* *********** **** *** ******* ********, ******** **** the******* * ***** ****** ********** ** *** ******* *** ****** ** ****** ***** / **** ****. *** *** *** ******* *** *** *** been *** ****** ******* *********, ****** **** ******* ** ** ***** *** ****** ******** ********** *****.

***** ** *** ** ***** ******** *******, ** *** ********* about ***'* ******* ****** ****. *******, ***'* ******* *** ************ been ****** ** * *** ***** ********, **** ******* ***** Fargo. ********* ** ***** ********'* ****** ******, ******* ***** *********** spike ** ****.

Market **********

*** ***********, ******* *** ******** ********** ********* ******* ***'* ****** positioning. *** ********* ********* **** ********* ** ***** ***** ********** expectations. *** *** *** ***** ****** *** ** *** ********** recorder ***** ** *** ********. ***'* **** *** *** ****** in ******* / ******, ****** **** ** * *********** ****** and *** *** **** ******** ***** ********* **-***'* ****** ****** ******* ***** *******.

When **** **** ****?

** ** ********** **** *** *****, ** ***** * ***** years, ** ** ***** **** ** ** *** ****** ** profitable *********** ******** *** *** ** ******* ***** ******* ****** that ***** ******* * ******* *********** ***** ** ** ***.

*** $* ******* ****** ******* **** **** ******* ** ********* / ********* *** ******** ****, * *** ****** *** ***** using ** **-******* ***.

 

Comments (4)

*** *** ****** *****, *** **** * ****** ** **** before ****** ****** ** ********...

* ***** **** *** **********.
*'* ******** ******* ***** **** *** *** ****** ****** ** buy - *** *** *** ****?

********* ****** ** *******, ********* ** *** **** **** ** buy **.

** ******'* ** * *** ****** *** * ************ *** wants ** **** ** * ******** **** *** ****** / banking. *** ** **** ***** *** ** *** $** - $25 *******, **** *** ********* ********* *****, *** **** ***** sales *******, ** ***** ** * ********** ****.

*** ****, **** ***** *** ****** **** ***** *** ;)
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