3VR Stays Alive With $8 Million Financing

By John Honovich, Published on Jan 23, 2015

Now 13 years old, 3VR is the last of a generation of the hyped video analytic startups to find an exit.

And with a new $8 million financing, 3VR has gained a little more runway.

In this note, we examine the financing, 3VR's growth, internal and market challenges.

Financing - ****** **** ****

** ****,*** ****** * ***** round (~$* *******) ** debt. ****** ****, *** had ******** ~$** ******* in ****** ********* **** many ** *** ******* name *** (*.*., ******* Perkins).

***,**** **** ********* ** $8 *************** ****, * **********, *** investment ****. *** ********* it ** '****** *******' but ******** ** ******* whether ** *** ****** or ****.

** ******* **** *** $8 ******* ** ****, given *** **** ** bank **** **, *** 3VR's ********.

*** **** **** **** some ** *** ********* would ** ********* *** acquisitions, ******, **** ** the **** ****, $* million ***** ****** *** any *******.

Growth / *******

***'* ******* ** ** the ~$** ******* *****, according ** ******** *******.

*** **** **** "**** **% **** **** with ****** ****** ******* for ****."

******************

*** *** *** *********** internal ****** ** *** past **** - ****** both ** ***** *** most *******, ******* ********* sales ******, ****** ***** head ** ******* ********** and **** ** ********* services. ********, *********** ***** ** ** Sales, ******** ** * *** VP ** ***** [**** no ****** *********] *** left **** ***** ********** circumstances.

*********** / ******* *********** pace *** ******* ********, starting **** ********** * ***** ****** ********** ** *** company *** ****** ** reduce ***** / **** rate. *** *** *** release *** *** *** been *** ****** ******* *********, ****** **** ******* to ** ** *** for ****** ******** ********** Hella [**** ** ****** available].

***** ** *** ** these ******** *******, ** are ********* ***** ***'* claimed ****** ****. *******, 3VR's ******* *** ************ been ****** ** * few ***** ********, **** notably ***** *****. ********* on ***** ********'* ****** cycles, ******* ***** *********** spike ** ****.

Market **********

*** ***********, ******* *** internal ********** ********* ******* 3VR's ****** ***********. *** analytics ********* **** ********* to ***** ***** ********** expectations. *** *** *** never ****** *** ** the ********** ******** ***** in *** ********. ***'* best *** *** ****** in ******* / ******, though **** ** * competitive ****** *** *** 3VR **** ******** ***** with***** **-***'* ****** ****** startup ***** *******.

When **** **** ****?

** ** ********** **** 3VR *****, ** ***** a ***** *****, ** is ***** **** ** is *** ****** ** profitable *********** ******** *** has ** ******* ***** revenue ****** **** ***** justify * ******* *********** price ** ** ***.

*** $* ******* ****** provide **** **** ******* to ********* / ********* the ******** ****, * key ****** *** ***** using ** **-******* ***.

 

Comments (4)

The way theyre going, its only a matter of time before theyre bought by Avigilon...

I agree with the conclusion.
I'm guessing someone would find the 3VR useful enough to buy - but for how much?

Somewhere around 1x revenue, depending on who they find to buy it.

It wouldn't be a bad pickup for a conglomerate who wants to drop in a recorder line for retail / banking. And if they could get it for $15 - $25 million, then cut redundant operating costs, put into their sales channel, it might be a profitable move.

Now John, what would you really know about 3VR ;)
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