3VR Stays Alive With $8 Million Financing

By John Honovich, Published Jan 23, 2015, 12:00am EST (Info+)

Now 13 years old, 3VR is the last of a generation of the hyped video analytic startups to find an exit.

And with a new $8 million financing, 3VR has gained a little more runway.

In this note, we examine the financing, 3VR's growth, internal and market challenges.

Financing - ****** **** ****

** ****,*** ****** * ***** ***** (~$* million) ** ****. ****** ****, *** *** ******** ~$50 ******* ** ****** ********* **** many ** *** ******* **** *** (e.g., ******* *******).

***,**** **** ********* ** $* *************** ****, * **********, *** ********** ****. 3VR ********* ** ** '****** *******' but ******** ** ******* ******* ** was ****** ** ****.

** ******* **** *** $* ******* is ****, ***** *** **** ** bank **** **, *** ***'* ********.

*** **** **** **** **** ** the ********* ***** ** ********* *** acquisitions, ******, **** ** *** **** case, $* ******* ***** ****** *** any *******.

Growth / *******

***'* ******* ** ** *** ~$** million *****, ********* ** ******** *******.

*** **** **** "**** **% **** **** **** ****** growth ******* *** ****."

******************

*** *** *** *********** ******** ****** in *** **** **** - ****** both ** ***** *** **** *******, highest ********* ***** ******, ****** ***** head ** ******* ********** *** **** of ********* ********. ********, *********** ***** ** ** *****, ******** ** * *** ** ** Sales [**** ** ****** *********] *** left **** ***** ********** *************.

*********** / ******* *********** **** *** clearly ********, ******** **** ********** * ***** ****** ********** ** *** ******* *** sought ** ****** ***** / **** rate. *** *** *** ******* *** 3VR *** **** *** ****** ******* *********, ****** **** ******* ** ** an *** *** ****** ******** ********** Hella [**** ** ****** *********].

***** ** *** ** ***** ******** changes, ** *** ********* ***** ***'* claimed ****** ****. *******, ***'* ******* has ************ **** ****** ** * few ***** ********, **** ******* ***** Fargo. ********* ** ***** ********'* ****** cycles, ******* ***** *********** ***** ** drop.

Market **********

*** ***********, ******* *** ******** ********** primarily ******* ***'* ****** ***********. *** analytics ********* **** ********* ** ***** their ********** ************. *** *** *** never ****** *** ** *** ********** recorder ***** ** *** ********. ***'* best *** *** ****** ** ******* / ******, ****** **** ** * competitive ****** *** *** *** **** competes ***** ********* **-***'* ****** ****** ******* ***** Skylabs.

When **** **** ****?

** ** ********** **** *** *****, as ***** * ***** *****, ** is ***** **** ** ** *** viable ** ********** *********** ******** *** has ** ******* ***** ******* ****** that ***** ******* * ******* *********** price ** ** ***.

*** $* ******* ****** ******* **** more ******* ** ********* / ********* the ******** ****, * *** ****** for ***** ***** ** **-******* ***.

 

Comments (4)

The way theyre going, its only a matter of time before theyre bought by Avigilon...

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I agree with the conclusion.
I'm guessing someone would find the 3VR useful enough to buy - but for how much?

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Somewhere around 1x revenue, depending on who they find to buy it.

It wouldn't be a bad pickup for a conglomerate who wants to drop in a recorder line for retail / banking. And if they could get it for $15 - $25 million, then cut redundant operating costs, put into their sales channel, it might be a profitable move.

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Now John, what would you really know about 3VR ;)
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