2018 Top Sales Interest For Integrators

By Brian Karas, Published Dec 20, 2017, 09:02am EST (Info+)

130+ integrators answered:

This is a key question, especially for manufacturers, as it impacts what areas to focus more on and what opportunities they may target.

In this report, we break out the 4 key areas selected, share detailed commentary and analzye the results.

*******

********* *** *** ****** **** ********* technology, ****** ** ********* ***** ****, "analytics" *** **** ****** ********* ****** to ***********.

****** ******* *** ********** *******, ******* one * *** ******* ** ********** by *** *****, **** *** * large ********** ** ******** ******* *******. 

*********

** * ********, ********* *** *** most ******** ***** ******. *******, ****** the ******* ** *********, ********* ******* application ***** **** ****** *********** ** ******** intelligence ** ****** ***********, *** ****. It *** *********** ** *** *********** often ****** ******** ************ *** ********* and *** **** ***** ******** **** "deep ********" (****** ** *** *** 2 ********). **** ********* **** *********** may ** ****** **** ******** **** to *********** ********* **** ********* ************.

* ***** ******** **** *** ******* integrators **** ******* **** ********* ** 2018 ** **** ********, **** ** deploy ********* **** ****** *** ************ are ***** ** ***** ******.

  • "***** *********, *********, ***. **** **** appears ** ** ******* ***** ** become **********."
  • "***** ***** ********* *** ****** ***** based *********. **** ******** ********* **** video **** ** ******* ******** *** any ***** *********** *** *** ** logistics *** ******* ********."
  • "******* ********* *******. **'** ****** ** as * ******* *** **** **** year, *** ******* **** **** ***** a *** *******. * ***** ******** love * **** **** ** **** for ****."
  • "** ***** **** ** **** ** our ***** ** *** *******, *** that ****** ** *** **** *** using **** ** ******** ******* ******** for *** ***********."
  • "*** *** **** **** ** * row, *** ****** **.... *********."
  • "**'** ****** ********** ** *** ****** based ****** *** ********* *****, ** add-ons ** *** ******* ** **** installed ***. ******** **** ** **** to *** ******** **** ****, *** we've **** * ****** *******, *** other ******** *** ****** ** ******, and ** *** ******* *** **** growth ** **** *****."
  • "**** ****** ***** ********* ** ****. Cross **** *********, **** ***********, ***."
  • "***** ***** ********* ** **** **** specific ******** *****."
  • "***. ***** *** **** ****** ************ where ******* ***** *********** *** ** used, *** **** *** ******** ******** but **** *** ***********. * ** looking ******* ** ********* *** ******* that ***** *** **** ******* ***** this ********** ** *** ****."
  • "***** *********. *** ********** ** *******, but ***** ** * **** ****** out *****."
  • "********* *** ****** ***** ******* ** that ** *** **** ** **** than ** **** *** *** *** clients. * ***** ** *** **** scratching *** ******* ** **** *** potential *** **. ******* ************ **** continue."
  • "**** ******** **********."
  • "********* ** ******* *****. *****, **** mature ******* ** *****, *** ***** are ***** ** ** ******* *** more **** ** *** ***** ** their ******** ***********."
  • "****** ***********, ***"
  • "****** ********* *** ********* ******* ***** environments."
  • "********* *********** ******* *** *** ******** customer ****. ** **** ****** **** trying ** **** ********* *** ** new *********."
  • "** **** * ******* *** ***** is ** *** *********** ** ******** analytics ********* *** *** **** **** a ****** **** ** ***** ******* to **** ****. "
  • "* ** ********** ** ******* **** cameras **** *********. ********* **** ****** so **** ****** ** *** **** couple ** ***** *** ***'* **** the ***** *** **** **** **."

Cloud / ******* ********

***** ********* *** ******* ******** **** another *** *****, *** *** ***-***** here *** ***** ***. *********** *** looking *** **** ** ****** *** revenue **** **** **** ** *** bottom ****** ******* ****** *** *** profit, *** *** ******* ******** ** a *** ** ******* **** *****.

  • "***** ******* ***** *********** ****** *******"
  • "** *** ******* **** ******* ** product ****** **** **** ********* *******, either **** ******* ******** ** ********* similar. ** ********* ****** ******** ** commoditize *** ****** ********, *** *******/******* level ****** ****** *** ****, ** need ** **** * *** ** balance *** *** ******* ****** ******* that **** ****** ******* ******* ****** in *** ****.
    ****** *********. *** **** *** *** better. ********** ******* ****** ** ****** on *** ************."
  • "***** ***** ***** *** ****** *** and ** ***** ******** *******"
  • "****** ****** ********** *** ******** ***."
  • "******* ********, **** ** ***** ********** and ***** **** ****** *******. *********** revenue *******."
  • "*** *** ***** * ** ******* an *** ** ** ***** ***** video, **** ** ***** ***. ** seems **** **** *** ****** **** decent **-***** *** ******* **** **** traction. **'** ******* ** *** **** success **** ***** ***, *** *** for * **** ******** **** ** customer."
  • "***** ********. ** *** ******* *** more *** ************* *** ***** ** the ******* ******."
  • "**** *** ******* ********"
  • "******* ******** (****** ***** **********, ****** network ********** (** ** ******* ** security ******* ***/** **** ******** *** automation *******."
  • "***** ********, ******** *****, *********, *** and **********. *******."
  • "****** ***** ***** ******* *** *** SME ******. ** ************ *********** ***** based ****** ******* ******* *** ******** customers ** **** *** **** **** extensive ****** *** ******* ** ****** cloud ***** ***** **** ** **** begin ******* ** ****."
  • "*********-******* ***** ****** *** ***** ************ products."

Cloud *********

* ***** ****** ** *********** ******** the *** *** ****** **** * single ******: ***** *********.

  • "***** *********/***** ***** ******** (** **** become ***** ****** ** ****)"
  • "***** *********. ** **** ** *** company ** ***** **********, ** *** been ***** ***** *** ****** ******** and ****** *** ******** ***** *** better *********."
  • "***** ******, ******* ******** ***** ***** analytics. ***** ******* ****'* ********** *** maximizing * **** ***** ******* ******** scene ******* ****** *** ************* *** simplicity ** ******** ** ***** ********* and ********** ****."

Access *******

*** ******* ****** ***** *** ** access ******* ******* *********: **********, *** access ******* ** * *********** *** lost ******* (******* ** *** ******* for ***** ************).

********** *** ******* ******** *********, **** some *********** ****** ******** ******** *** ************:

  • "** ***** **** ** ** **** access *******/********* *****. ***** **** **** ** do **** ****** ***********."
  • "***** ******* ** **************. **** ********* products."
  • "********* ******** **** *******"
  • "**********. **** **** ** **** **** slow ** **** ***, *** ** are ***** ***** **** *** **** for ****, ** ** ** * matter ** **** ****** ** *** them ***** **. ** **** **** seen ** ******** ** ******** ******** for *** ****."
  • "* ***** ***** **'** ***** ** sell **** ******* *********, *** * would **** ** *** **** ****-***** biometrics, **** ** ****** *********** *** hand-wave *******."
  • "******* **** ************** *** **** ******* more ******** **** *** ****** ******, hospitals *** **** ******** **********."

*** *** ***** ****, ****** ******* is ****** ** ***** **** ********* and ********** **** ***** ************ *******, offering *********** ************* ** ******* **** to *** ****** ******* ** *****:

  • "****** *******. ****** ******* *** ******, Access ******* ***** *** *** **** need *** ** ********** ** ******* the ************."
  • "**** ****** - ** *** ****** to ****** *** *** ***** **** services ** **** ** ********* ** profitability"
  • "****** ******* ** ********* **** ********** than ****. ***** *** **** ***** companies *** "*** *** *****" ****** who ***** ******** ***** ******* *** Alibaba ***."
  • "****** ******* ********"
  • "****** *******... *** ***** *** ****** respected"

Integrated *******

*** ******* ** ********** ******* ** not ***, *** ******* *********** *** anticipating ****** **** * ******** ******** in ****. **** ** ****** *** in **** ** ******* *********** *** announcements ********* ** ****** *****, ******** more ****** *********, ******* ** *********** being ****** ** ******* **** ****** APIs *** ********.

  • "** *** **** ********** ** **** more ** ******* *** **** ************ with ***** (*** ********) *******."
  • "* **** ** *** * **** integrated ******** ******* ****** *******, *********, fire *** ***** ************. ** **** something *** **** ***** *** **’** patiently ******* *** *** ** *** vendors ** ****** ***** ***********. **** will ** *** *** **."
  • "*********** **** ***** *** *****, ****** than ******* *****."
  • "** **** **** ****** **** ***** integration ** **** ** *** ****** to ** ******* ****."
  • "******** ********** ******* *** ********* **** with ****** ******** ******** *** ********** from ***** ********* ******. **** **** our ********* *** **** ***** *** gives ** * ****** *** *********** income"
  • "**** ********* ******* **** ***** *** access ***********."
  • "********* *** *********** **** ***** *******. as ** *** ****** **** ** sell ********* *** *** ******** *** staying **** **** *** *** *******"
  • "******** ********** **** *** ** **** to ********, ****** *** ******** **********."
  • "** **** **** ****** **** ***** integration ** **** ** *** ****** to ** ******* ****." 

Traditional ***** *** ******

** *** *.*** **** ******** * moderate ****** ** ******** ** ************ integrators ******* ** **** **** ** in ****. *******, ******** ** **** a *** ***** *** ***** ********* in ********** *** **** *** **** in ****** ******* **** ***** ***** drivers, **** ** *** ****** ** be *********** *** *********** ***** **** 2018.

Cybersecurity *** * *** ******** *** *******

***** ********,* *** ***** ** ****, *** **** *** ******** ** something *********** **** ********** ** ******* for ****. **** ** *** **********, as ***** *** *** **** *** security *********** ** **** ***** ******** specifically ** *********, ****** ** ** anticipate ** ***** **** ** *** value-add *********** **** ******/**** ******** ***********.

Not **** *** ****** ** ******

**** **** *** ** *** **** for ****** ** ******, ********* ** integrators. ****** *** **** * *******, and ***** ****** *** * ********, none ********* **** **** ******** ** the **********, *** ***** ** ******** offer *****-***** ********.

Comments (3)

Indeed integration of Video, ACS,Fire, Intrusion is exciting to focus on in 2018. However, i want to believe that integration is the mother to unified systems and this deserves to be given an attention. Systems like Genetec, symmetry have unified solution and i feel it will be geat to talk about it.

Agree
Disagree
Informative
Unhelpful: 1
Funny

What was in the Other 28% Interest category?

Agree
Disagree
Informative
Unhelpful
Funny

Mentions of 4K and H.265 (combined), were about 1/3 of "Other".

Beyond that, there was mentions of wireless products, bodycams, burg/fire systems, video intercoms, and VMS/IP based systems (integrators migrating away from HD analog or Dahua/Hikvision-style NVR appliances).

 

Agree
Disagree
Informative: 1
Unhelpful
Funny
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