Meraki Runs IDC "Leader" Marketing Campaign That Omitted Verkada
Cisco Meraki and Verkada, founded by an ex-Meraki executive, compete regularly within video surveillance, offering structurally similar HaaS offerings.
Now, Cisco Meraki is running a promotion touting itself as a "Leader" in video surveillance, based on IDC's ranking, featuring 8 video surveillance companies.
Notably, Cisco Meraki paid to use IDC in its marketing, though IDC tells IPVM this had no impact on their research.
Also, notably, Verkada was completely omitted in these rankings, despite Verkada's large size and Verkada previously being an IDC marketing client.
In this post, we examine the IDC rankings and vendor assessment, Cisco Meraki's promotional statements, and the market research firm's further explanation of its results.
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*** *** ****** ******* ******:
****** ********* *** ** ********* ****** for *** ************ ************* ***** ***** islittle ** ** ******** ************ **************, or when the customer already deploys existing Meraki solutions. For organizations that have an existing physical security ecosystem, Meraki solutions can coexist, albeit as a parallel solution. Since Meraki is based on a subscription supported platform in the cloud, it ******** * ******** *** *** ************* ** ******* ***** ****** ********** ** *** *****, reducing operational costs and overall infrastructure costs. [Emphasis Added.]
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Past ****** ** "***** ******"
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Assessment ******
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Inclusion ********
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******** **** ******* **** ********** ** participate ** **** *****, *** *** could ******* *** *********** **chose *** ** ******** *********** **** ***** ** **** ** ****** ***** **************. Despite this, several vendors, with a substantial impact on the market, were included anyway by assessing their qualifications through secondary research. [ Emphasis Added.]
***'* **** **** **** **** ******* "did *** **** ** ***********," ******* elaborating ** *** **** ***** *** include *******.
Comments **** ***
***'*** ******** ******* ************** *** ********* ** ******** ** questions **** **** ** ******* ******* the ******:
*********** *** ****** ****** ** ******* ** * longer ******** **** ******** ***** ****** and * ***** ********* ** *** video ************ ****** ******.
*** ******** ***completed *** ********* ** ***.*** ****** *** ** ***** ********* **** ***** *** ****** ** ******** ** ******* ** *** ****** *** ********* ********.
*** ****** ***not ************ ** ****** *** *** ** *** ***** ********* ******** ** *** ******. IDC research that is sponsored is clearly labeled as such, including the name of the sponsor. [Emphasis Added.]
** *********:
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******* ** *** ******'* ***** *** the *********** *********** ********* *******, ** do *** ***** ****** ** *** full ****** ** *********. [******** *****.]
** ******* ********* **** *** **** not ******** ******* *** ********* ******** of ***** *******.
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****: * ****** ** *** ****** share ****** ** *** ***** *** clearly *****. *** *******, ****** (*****) has *** ****** ***** ************ **** Bosch (**** ******), ********* (**** ****), and *-*** (***** ****).
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