Motorola Now Selling Pelco Calipsa At ADI
Cloud video surveillance is expanding, and now it is coming in an atypical combination with Motorola selling "Pelco Calipsa" at conventional products distributor ADI.
In this note, we examine this move and the questions it raises for customers based on IPVM's previous testing / reporting, including feedback from Motorola.
Executive *******
*************** ********* ******** *** *********** ***** monitoring *** ******* ********, ******** (*** ******** ** *******) ** *** ********* ** ** broader *** *****, ***** *****'* ******* partner's (*** *****) **** *******'* ********* branded ******* *******.
** ******* ** ** **** *** well ********* **** ******* ** ****, as ******* ******** ************* / ***** alarm ********** *** ************ ** ****** atypical, ** ** ** ********* **** market *******, *** ***** ***** ********* / ***** *********. ************, **** *** and ******** *** ********* * *** customer ******* **** **** ********.
*** ********** ** ****** **** *******, see******** ******* **** *********** ******************* ******* ***** ***** ********* ******.
Traditional ***** ********** / ******* ********, *** ********* ********** *********
***** *******'* ********* **** ******** *** traditional ***** ********** / ******* ********, Motorola ** *** ***** ** ** target ***** *********** **** ** **-***** SOC:
*******’* ******** **** ********* ***** ** traditional ***** ********** ********** ******* ** central ********. ******* *******’* ********* *** also ******** ** ***** *********** **** in-house ******** ********* *******. ******** ********* made *** ******** **** *** **** effective *** ** ***** **** ********** customer **** *** *** *** ***** channel ********, **** ** ***, *** chose ** ** ** ****** *** this ******* ** ***** *******.
Monitoring ******** ** ** ******
************, *** **** ** ** ******, most ***-********** ****** / ***** **** do *** **** ** **-***** ******** operations ****** (***) **** **** ** either ****** ** ** ***** *** alarm **********, ***** ***** ** ****** or ************, *** ** *** ******* shows ***** *** ******* ****** ***** would ******* ********** ** **** ** not *** ***-*****.
Testing / *********** ***********
****** *******, ** ***** ***** *** configuration ** ** ********** ******* *** meticulous; *********** ******* ***** ***** ********* ******.
Risks ** **** *****, ********'* ******** ** ****
*******'* ***** ********* *** **** ** integrate ******* / *** ** *** cloud ********, ****** ***** ** *********** and ** * ******** ****. ******** responded, ****** **** ** ***** **** as *** "**** ******." *** ****, see******** ******* **** *********** ********.
MSRP *******
*** ***** ******* ******** ***** ** five ******** ************ *****, ******* **** $300 *** ** $*,*** *** *** year *** *** *******. *** **** information ** *** ***** ***** *******, see********'* "********." ****, *** *** **** **** pricing *****:
Value *** ***
*** ********* ***** *** *** ** that ** **** ** **** **** subscription ***** ********, ***** ** ****** more ********** *** **** **** ************ hardware *****. *** *******, ** *** recent******* / *** *********** ** **** One, *** ********* ********** *** ********* of ******* **** *************.
Challenges *** *** *** ********
**** ****** *** ********* ***********, * major ******** **** ** *** **** ADI ********* **** ** ********** ** adding ** ******* ********* ** ** is **** ** * ******* ******** that *** ********* **** ** ******.
*******, ***** ******* ***** ******** ** ********* ** products *******, ****** ******* *** ****, ********** since **** *** ******** ********, ** simple *** *** ** **.
*** *** ******** *** *** *** conventional ************ ** *** **** **** they ** ** * ****** **** is ************ ******** ** ***** ********* sales - **** **** ******** ***** profitability ** ******** ***** ********** ** buying ******** *****?
* ** **** *** *** *****, but * **** ** ********* ** others **** ***** *** **** ******* sold ******* ************ *** *********** ** volume. ****'* * *** ********* **** of **** **** ****** ** ****** customers **** **** *** ** ***** volume.
** **** ********* *** ****** **** than $* * *****, * ***'* doubt **** ***** ***** ** *** lower **** **** **** **** ************ pricing *******, *** * **** ** make ***** *** ****** **** *** delta ** ********* ********* ********** ** the ********** ** **-**-******/****** *******.
***** *****. * ******* ** *** something ** *** ****.
** ** **** *** **** ** talked ** ******* **** **** ** pricing **** **** *** ****** ** Europe.
*** **** **** *** ***** ** to **** ******** ***** ****** ***** that ***’* **** *** *** ******, but *********** *********** **** *** **** that *** **** * ****** ******* but *** ******** **** “************* **** I’m ******* ** ********* ****”
******** ********* *** **** ****** *** Motorola **** ******** ********** ***** ************ deals ** ***** *****
******* ********* *** ****** ** * very **** *******.
**** *********** ******* ****’** ****** ** pull *** **** ($**.* ** $**.* per ****** / *****), *********** ** know *** * **** **** ***** are ******* ******** **** *** ******* under $* *** ****** / ***** from *******
* ****** *** **** ****’** ***** to *** ** **** ***** ************* pricing