The Booming Business Of Flipper Zero

Executive *******

**** ******** ******* *** ******* **** (on **** ** ** ***** ****** its ***** **** $** ******* **** year ** $** ******* **** ****), these *******, ******* ** ********** ****** control ***************, **** **** ** ** the ***** ** ******** ** ******, far ****** "********** *********** *****" ********* ********.

*** ******* **** **** ** ** not ******* ******* *******. ** ******** the ******* ** ******* *******, ** not *************, **********.

***********, **** ** ** ********** ******** because:

• ****** ******
• ******* ***********
• *** ******** *****
• ********* ********* ********
• ******* ******* *** ***** (*.*. ******, Uber, ***** *******, ***.)
• ******** ***** ****** **** ******* *********

** *** ******** ****, ** ** a ******** **** ******* ***** **** no ************ ********. ****, *** ******* use ** ** ***** ***** *** governmental ******** (***** ** **** ******* in * ******** ******** ******).

***** ******* ****'* ********** ********** ** not *****, ** ** *** ****** and **** ******** **** **********. *** absence ** *********** ************* ************* *** the **** ****-******** '*********,' ****** ******* with ***** ********** ********, **** *** Ring ********, ******, *** *******.

Background

*** *******, *** ****** ******* *******, originated **** ************ *********** *****-*** ***** *******, ****** ** *** ****** ** 2020. *** *******'* ******** ***** ** being ********** ** ** ****** ~$*.* million (********* $***,*** ** *** ***** 15 *****). **** ** **** ****** to *** ******* **** ** *** 51st ***** ***-**** *** ** ***,***+ campaigns** *** ***-**** **** ** *** amount ** *******.

******* **** ** * *****-******* **** tool ******** * ******* ** *************** in *** ***** ** *** *********** world. *** ************ *** ******** ****** control *** ******** *** **** **********, as ******* *** *******, ****, *****, and ****** ***-********* *** ****-********* ***********. It ***** *** ****** ****** *** researchers, *** *******, *** ** **** cases, *********. *** **** ******* ** Flipper, *** ************ ** ****** ******* ******** *****.

************* * ***** *********, *** *** ***** *** **** videos **** ******** ******* ***** ********** its *********. *** *******, * ***** below (*.* ******* *****) ***** *** Flipper ** **** ** **** ****** of *********** ****** ******* *****:

*** ******* ***** ***** ********* **** ****** ****** ******** ***** * *********** ***** ** searches *** ******* **** - ******* proof **** ******* ** * ******* trend:

500,000 **** *********, ** **% **** ********* ** *** ****

******* ******* **** **** **** *** "rough ******" ** ******* **** ** date ** ***,***, ***** ** ***,*** more (** **%) **** ** *** beginning ** *** ****. *********** **** as ** **** ****,*** ******* ******* * ***** ** 46,500 *****, **** ********** * *********** ******, as *** ******* ***** *****:

******* ********* **** ***** ******* ** the ******* ****** *** *******, ** 70% ** *** ***** *** **** in **** ******.

*** ******* ******** ** ******* *********** for ****, *** **** ** ***** were **** **** **** (* **** conservative **********), ****, ***** ***** ** over * ******* ** ***** ***** held ** *** ******. ********, ** the ****** **** ** ******** ***** to **** **** **** **** ************, they *** **** **** **** * million ******* *** ****.

Projects $**-*** ******* ** ***** ** ****

******* **** **** **** *** ******* "is ** ***** ** ***** ***** from $** ** $*** *******", ***** is ** ***** ~** **** **** did ** ****, ****** ******* $** ******* ** ***** to **********.

*** ******* **** **** ** ***** experiences *********** ** ***** (******** ** provide **** *******), ***** ***** ******* such * *** ***** **** **** ten ***** **** ** ****. ************, Flipper **** **** **** *** ******* solved "****" ** *** *** ********* last ****, ***** ***** **** **** another ******** *********** *** *** *******'* uncertainty ** *** *****.

*******, **** * $*** **** ***** and ***,*** ***** **** ** ****, this **** *** ******* ** $** million ** *****, ************* ***** **** its *********** ** $**-*** *******. ******* declined ** ******* ** ***** ************ but ********* **** ******* ** **** selling ***********:

** ***'* ******* ** ***** ********* as ****'** ***** ***********. *'* **** add **** ***** ***** **** *********** and ******* ******* **** **** * bunch ** *********** ** ******** ** Flipper ****

***** ***********, *******, *** ****** ** a ******** (** *** ***** ** tens ** *******) ** ******* ****'* cost.

Likely **********

**** ******** **** ******* ** ********** as ** *** ***** ********* ******* (IPVM ********* **** ** **%+), *** overhead ("****** ** *********", *** *** company), *** *** ********* ********.

Not *********** ******* *****

*******'* *** **** **** **** **** "have ***** ***** ******* ******* *** aren't *********** ** ** *** ******", which, **** ** ******** **********, ** unfortunate ******* ******* ***** ** ********** business, ** **:

• *** * **** ****** ****, **** $25 ******* ** **** (*** ***** after *** *******'* **********), **** ** $70-100
• **** *** **** ***** *********** ***********
• ****** *** ***** ******* *** ** profitable
• **** **** ** ******* (******* ** Kickstarter *****)
• ****** * ***** ***** ** ********* problems
• ******* ******* *** *****, ***** ***** little *********** *** **** ****** ** no ************ ******* *** ***** (**** and ****** *** ******** ** ********* illegal **********, **** ***** ** ** big *********)
• **** **** ******** ** ********* (** became * ***** ****** *********, *** an********** ******* *********** **** ******** ** *****

** *** ******** ****, *******, *** has ** ******** * *** ******:

• ******* ** *** * ************-***** ********
• ******* ** ** **** ** ***** for ****-**** ********** (*.*., *** ********, continued ***********, ***.)
• *********** *** ***** ** **** *** this ********* ******
• ******* ** ***** ************ **** *** limit *** ******

Improved **** **********, ******* ************* ************

***** ******* ****** ** *** ********, including******(***** ********) ******** ******(*******'* ******* ** *** *********), ********* **** ******* ***** **** technological ************, *** ************* ****** **** experience **** **** ** ****** *******, something **** **** ****** *** ****** agree ****.

***** ****** ********** ** "*** **** standard" **** *** ****** ******* ********,******** *, ***** ****** *********, * **, and *** * ***** ******** *****; Flipper ** * ******** ****** **** buttons, * ******* *** **** *** need * ** *** *** **********. This ** * *********** ***********, ** less *********** ***** ****** *** *** debug, ****, *** ******/***** ****** *******.

**** *** ****** '*********,' ******* ** similar ** **** ********, *******, ******, etc., ** ***** ******** ** ******** that *** *** *********** ***** ************* breakthroughs **** * **** ********** ***********.

Limited *********** **********

*** ** ******** ****** *** * number ** ***** ******* ******* (************ ** ****** ******* ******** *****), *** ***** ******* *** ************* meant *** ********* *** ***********, ***** makes **** *** **** ***** **** Flipper ***, ** *********, * ******* competitive ******.

********, *******'* *** **** **** **** they **** **** ** ***** ******* as "*******, *** *** ********* ****":

We *** ***** ******** ** *******, *** *** ********* ****. Listed products are often more powerful in some specific cases and technologies, but at the same time, they *** *** ** *********, *** *** **** ********** **** ***** ** **** *********** *** *** * ***** ******** *****. On the contrary, Flipper was designed as a universal tool, bringing the most common access control technologies in a single body and making the user experience as easy and intuitive as possible. This ***** ******* * ***** ****** *** ****-******* ****** *** ********* ** *** ************* ******, *** ****’* *** *** **** *** ***** **** ********. [emphasis added]

*******, **** *******'* ******* ** ******* sales, **** ****** *** ** ********** for ******** ***********, ***, ** ******* told ****, **** *** ******* ******** being ********:

We ******* *** **** *********** **** **** ******* ******** ********* *** ** *** ***** ** *** *** ******** *******. To compete, we are constantly working on improving Flipper Zero and bringing new features for people to play and learn with. In addition to that, a big part of Flipper is the large community that is constantly growing.

** *** [*** *****] *********** [***],there *** ****** ****-***** ******** ******** **** ****** ** ***** ******** ** ********* *** ** ***********. [emphasis added]

History ** ***** ************

***** ********* ******* ****, *** ******* has *********** * ****** ** ********, most ******* **** ** ****** *** Customs ******* *** ******, *******, ******* said **** ** ******** **** "*** the **** *** *********** ** *** regions **'* ****" *** ************ *** often *** ****** ** "****************, *********, clickbait ******* **** ***** ***********, ** just ****** *** ******** ******** ** different *********":

Flipper ******** **** *** *** **** *** *********** ** *** ******* **’* ****. We’ve got all the certifications and implemented all the necessary radio and security restrictions for the product to be safe for general use. So, the restrictions ** **** *** ***** * ****** ** ****************, *********, ********* ******* **** ***** ***********, ** **** ****** *** ******** ******** ** ********* *********. [emphasis added]

*** *******, ** ******* ****,** ******* ****** * ******** ** Flipper *****(*********** **** * *** ***** *****), *** ****** ****** ******* ** it ****** *** ****** ** ** a ****-******** ******, *** *******'* ***:

Amazon’s **** ** *** ** ********* **** ******* *********** * ****-******** ****** without providing any argumentation or evidence. And every representative we spoke to doesn’t know what card skimming is, so ***** ********-****** ******* ** * *** *******. [emphasis added]

*** ******* ********* ***** ************ ** educating ****** ** *******'* ************ *** "already **** * **** ********" *** has *** *** *** ****** **** customs ***** ******** '**, ** ******* told ****:

We ******* [***** ************] ** ********** *** **************, ********* ****** *** ************* ** *** *******’* **** ************, and constantly improving our communication processes and evidence of the product’s safety. We’ve ******* **** **** ******** *** ***’* *** *** ****** **** ******* ***** ******** ****, ******* ****-******* *******. [emphasis added]

**** ***** ** ******* * ******** port ** *** **** *** **** of ********* ******* **** ** *** following *****.

More ********, ******* **** ***********

******* **** **** **** ***** **** work ** ******** ******* ****'* ******** to ******* **** **** *** "******" APIs ** *** **** *****-***** *** development, *** ******* ** **** ******* on *** ********:

Now ** *** ******* ** ********* *** *.* ******* ** *** ********, which will bring improvement to all the stock apps, like adding new protocols support to NFC and SubGhz apps. Also, this will freeze the major changes to the APIs so that the community apps can stay up to date longer, and developers will get proper APIs and OS documentation.

We *** ******* ** *** ********, but we can’t share any specifics yet. [emphasis added]

*** ******* ******** ** ******* *** details ** ******** ********.

Team ****** ********

******* *** "****** ** *********" (******** l**** **** ~**), ** *** *** **** ****, and *** ******* ** ******** ** grow **-**% ** *** **** ** months **** ** ******** ** *** engineering, *********, *** ********* *****:

** *** ********** ******* *** ****,but ** ******* *** **** ******** *** **** ** * ********** *****, *******, *** ******** ***** ** ******, ** ** **** *** ****** **** ****** ************. I estimate that we **** **** ** **-**% ** *** **** ** ******. As per areas, we’ve always been a mostly engineering team. We plan to keep it this way, but we also plan to strengthen our education/technical content and marketing teams significantly. [emphasis added]

*******

******** ** ******* ******* *** ***** accessibility **** ****** *** ****** ******* industry's *******, ******* *** **** ** change ******** ******** *** ***** **** secure *********.