PropTech.ai Facial Recognition Access and Visitor Management Startup Profile
Facial recognition access control and visitor management startup, PropTech.AI, told IPVM they aim to be "the one-stop shop for smart buildings." But how are they strategically planning to expand?
In this report, based on an interview with Chief Product Officer and co-founder Guy Raphael, we examine the company's offerings, value proposition, founders' security industry backgrounds, and plans for growth.
Company **********
******** *** ******* ** ****, **** engineering *** ************* ** ****** *** sales ********* ** ***, *** **** they **** "***** *** *****" ***** ISC **** ****.
****** *** *********** **** *** ******** **** * mix ** *************, **********, *** ******** security ***********, ********* *******'* *+ ***** at****** **** *********** ****** ******* ******* FST:
* ***** *** *** **** *** early, *** **** *** ****, *** the ****** ********, ********** **** *****'* there ***. ****'* *** * *** into *** ********** ****. ****** **** my ********** ** ****** *************. ** also *********** ******, **.*.** *** ****. ** *** *** facial *********** ****** *** *** ****. He's * ***** ******** ****** *** gave ** * ****** **** ***** with ********** *** ****** ********.
*** *** ********* ***** *******, * **** **** *** **** the ************* ***** (*+ ***** ** Check *****). *** ***'* *** ****** mind ****** *** **********.
** **** **** ******** *** ******* during *****, ** **** *** *** evolution ** **** ****** ******* ** mobile *******:
** ** **** **** * ******* of *************, **********, *** ******** ******** backgrounds. **** ***** *******, ***** *** demand *** ********* **** ******* **** mix ** *****, *** ** **** able ** ***** **** *********. ** see *** ********* ** ****** ** card-based ****** *******, ***** ** *** majority ** *** ******. *** *** also **** ******-***** ******* **** **** a *** ******* ** *** ******. We *** ** **-***** ****** *******, facial *********** ** **** *******, ******* the ********-****** ******* ** **** ****, at **** *********. ** *** * lot ** ******** ** *** *********.
Headcount *** *******
******** ** * ***** ******* ***** 2+ *****, ********* ** *********, *** majority *** *********:
** *** ***** ** ******. *** majority *** ***** ******* **** ***********.
******* **** **** *** ******* *** not **** ****** ** ***:
** *** * ************ *******, ** didn't **** ** ***** ** ***. But ** *** **** ******* ******** since *** ***. ** *** *** choice *** ** **** ** ***** after ** ******** *** *******, *** had **** ************* **** ***.
** ******** **** ******** **** *** think **** *** *** *** * good *** *** ****** ******* ********:
** ***** *** ** *** ***** investment ******* *** **** ********. *********** VCs **** ********, *****? **** ****** to **** *********** ****** **** ***** year **** ******** ******** * *** liquidation ***** ****** **** ***** *****. That's *** **** **** ***** ***** for ***** ***. ** ***** ** cybersecurity, ** ***** **********. ** **** companies **** **** ** **** ****, with ***** ******* *** ** *****. But * ***** ** *** ********, this ******** ***** ** *******, ******* if ***'** ***** ****** ******** **** your ************, ** **** *********** ******, at *** ****, *** *** *** risk ** **** ********* ******** **** are *** ***** *** **** ********** marketing ********** ** ****** ** ***** up ***** ****** ** ******* ******* partners, **** ** *** **** **** you're *** ***** *** **, *** you *** **** ******** *** **** partners.
** **** **** **** ****-**** ********** companies ** ******** ******** *** **** "Camels, *** ********":
* ***** **** **** ********** ********* in **** ******** *** **** ******* to ****** ****** **** ********. ****'* the ******** **** ** ****** ***, because **** *** *********, ***** ****** is ******, *** **** **** ** marching ** **** *****, *** ** bad *****. **** ** **** ** how ** ********** *** ******* **** the ********* **** * *** ** focus ** *************. *** ** ********** that **'* * ********. * ***** investing ** ****** ******* ** **** investing ** **** ******, **'* **** and *****, *** *** *** ********* over **** *****. ******** ******* ** high, ********** ** ****, ********* ******* of * ***** ** ***** * lot. ***** ********** ** **** ** hand **** **** ****** ** ** access *******.
*******, **** *** **** ** "*** right **":
** **** **** ***** **** *** with *** ***** ** *** *** right ****. ** **** *** *******, we **** ** ****. ** *** currently *******, ** ** *** ***** where ** *** ** *****, *** for ****, ****'* ********* **** ** will **** **.
*******
******** *** *** ******** *** *******, though ***** ** *** ********* ******* pricing *** *** ***** *** ******* is, ** ******** *** ******* ** under $* ******* ***.
Target *******
******* **** **** ********* ****** ********** buildings **** **** ***** *********** *** require ****** ******* *** ******* **********:
** ****** ***** ** ****** **** have **** ********, ********* **** **** a ***** **********. ** ***** ** highly ******** [****** ***********] ********** **** can **** **** ***** *********. ** have * ******** *** **** **** for ****** ******* *** ******* **********, For *******, ** * ****** ***** to **, *** **** **** **** one ****** **** ** ****** ** it, * ******* **** ****, *** can ** ** *** ** *** competitors, *** ***** ********* **** ******** make **** ***** **** **** ** sell, ******* ** *** ******* ** the ****** ******* ** *******. **** you ** ** ***** ****** **********, the ********* ****** ****** *** *** experience ****** ******. *** *** **** to **** **** ***** ***********.
*******, **** ** ****** *** ****** (e.g., ********, *** *********) *** *** use ** ****** ***********, *** ******* emphasized ******** ** *** **** *** general ************ *** ***-**** ******* ***** are ***** **** *** ********** ******:
** ***'* ** ****** *********** *** surveillance, ** **** ** ** *** access *******. ** *** ********* **** with **** *** ****. ** *** a *** ** ******** ** **** the **** **** ********* ***** ** that ** **** ******* ***** ***** in ****** *** ********** *******. ** every ****** **** **** *** ****** consents ** **, ** **** ******* for **********, **** ****** *** **** when **** ****** ******** *********. ** also **** ******** ** **** ********** of ******** ************ *********** (***) ** the **** ******, ******, ***** ** no *** ******. ** *** ********** console, ** *** **** **** ***** the *** **** ** ** *****. We **** **** ********** ********, **** retention ********, ** *** **** *** in ***** ** **** **** **** we *** ********* **** **** **** and ****.
** **** **** ***** **** *** compliant **** *********** **** **** ** Illinois *** **** ** ******, *** further **** ** * **** **** not **** ** *** ***** **** as * **********, **** ******* ** code ******** *** ***** ** *** company ******.
Face *********** ****** ******* ******
********'* ******** **** *** **-***** ******** and ************ ******* ******** ****** *** connection ***, ***** ** ******-**-***** *******, but ******* ****** ** ** **,*** face ********* *** "*********" ****** ***********:
******* **** *** ******** ****** ***** was ** ****** ******** ******** ******* because ********* *** **** **** ****** is ******** ** ****** ***********, *** said **** ***** ******** ******** *********** depending ** *** ************ ********.
** **** **** *** ***** ** view ** **** ****** *** **** to ****** *** ******** **** * single ******:
*** ***** ** **** ** **** tall. ** **** ** *** ******* door *****, *** **** ******* ***** images. ** * *********, *** ***** typically **** * ******* *** ********* entry.
*** ***** ********, **** ** **** off *** ***** ** *******, *** field ** **** *** ****** *****. Then ** ****** ** ** **** tweaking *** *********** *** ****** *** masking ***** *** ******** *********, ***. to **** **** ******* ******, ** the **** **, *** ***** ** view ** ****** ******, *** ***'* really **** * *** ** **** for ***** ******.
** **** **** *** ******* ***** is ******* ** ** * **** or * ****** **** *** ****. Further, ******* **** ******* *** ********* for ************* **** ** ******** ****-***** system ** * ****** *********** ******, but **** ** *** ******* *** have ** ***** ** ******* ****.
99.9% ******* ********, ******** *********
******* ******* * ****** *********** ******** of **.*% ** ***** ******* *********. Though **** *** *** ****** ********, this ** * ************ **** *****. He ********** **** ******* ** ** a *********** ****** *********** ** * controlled ***********, ** ** ** ***** application:
**.*% ******** ** *** ******* *********, out ** *** ***, **** *********** that *** **** ********** ************ ********** for *** ******** ** *** **********. That's *** ** ******* **. ** use *********** ********, *** **** * controlled ***********, *** ****** ********* **** the ******, **** * **** *********, then ** *****.
*******, ** *** ***** ** ********* false ******** ** ***** ******** *****, which ***** ** * *********** **** in ***** ************* (**,***+ *****).
** ******** **** **** **** ******* liveness ********* ***** **** ******* ** the ******** ********. ******* **** *** neural ******* *** ********* **-*****, *** they ******* ** ** * *********** of ****** **** ***** ******* *********, open-source, *** ********* ********.
Face + ** **** *** **** ********
******* **** **** *** **** ********, or ***** **** ******** ***** ***** positives ****** ****** ****** **** ****** not *** ******, *** ****** ******** a *********** ** * ****** ***** QR **** *** ****** ***********:
** *** *** ****** ************** ******* [using ** ****+ ****]. * ******** as * ***** *****'* **** ** use ** ** **** ****** *****. It ***** **** ** **** ** the ******** ** *** ****** ****, which ** ******* *** *** ****** in *** ********* **** *** ** plus ****, *** *** **** ** the ***** *** ********** **** ***** just **** **** ****
*****-****** ************** ** ****** ******* **** commonly ******** ***** * **** ********** and *** (** ***********, *** ****, etc.), *** **** **** * ****** device ** **** ** ********.
Pricing
******** ** **** ** * ******** hardware *** ***** ************ *** **** AI *** ~$*,*** *** **** *** year, ************ *** **********:
******* **** ** ******* ********** ******* where *** **** ** *** ************ per ******* ****, *** ********. *** of **** ** **** ** ***** of *******, **'* ************ *** *** Edge ** ****** *** ****'* **.
******* **** **** **** ***** ****** white-label ******* ******** ** *** **** AI ******** *** ** ********** ****.
Some ****** *****, ****** *** ****** ****
******** ** **** **** ******** *** through *******, ****** **** *** ****** for **** ******* ******* *******:
******* *** ** ***** ** **** we *** ******* ******, ** ***** install ****** ** **** ** ** direct, ** *** ****, "*** ***** installed **** ******* ****** ** *** today ******* **** ****?" **** ** go ** *** ********** **** ******* work **** *** ** ** ******* them. *** ********** **** **** **'* fun ** **** **** ** **** the ******* ** **********, *** ****** loves **, *** ** **** **** money. ** **** ***'* **** ** make *** ****** **** *********** ** it's *** ****, ** ** ** so * ***** ******* **** ** got *** **** *** *****, *** reputation ** ****.
******* **** **** *** ******* ********* through **** ** ***** *** ******** that **** *** ******* ** **** their ******* ******* *******. *******, ** recognized **** ******* **** *** *** experiences **** ****** ***********:
**'** **** * *** ** ******* that **** **** ****** ** ****** recognition ** *** ****. ***, ** FST *** *******. ** **** **** faith **** **** *** *** ****. It's ******, ********** *** ******** *************, and ** *** * *** ** engineering ** ******* *** ***********.
Apple ****** *** *** ********* *** *********
***** ****** ****** ** * *** trend ** ****** *******, ******** **** not ***** * ****** *** ** BLE ****** **********, ********* **** *** cost *** ********** **** ***** *** higher **** *** ********* **** ********** in ******.
*******, **** ***** ******-***** ** ***** that *** ** ****** ** ****** Wallet *** ***** ****** ** ** cost *** ** *** ******* * PropTech-specific *** *** ******:
*** ********** ** **** *** ******** should ** ***-****. *** ** *** strong ******* ****** ** **** ** can ******* **** *** ***** ***** access ******* & ******* ********** **** does *** ******* *** *** ***** to ******** *** ******* *** ** their ******, *** ** ***** ********** it ** * *********** ****
***** ***** *** ************* ** ******** ***** ******/***, **** ******* ***** ** * significant *********** ************ ** ** ****** NFC ******* ************ ** ********* ********.
***********
****** **** **** ***** ******* *********** are********,****, ********,*** **** **** ******** ** ************** because **** ******* * **** ****** control *** ******* ********** ******:
****'* ****** ***** ** ** **** a *** ** *** ********* **** you *********, **** ***'* ** ********** access ******* *** ******* ********** *** the ********. *** ***** ********* *** the ********* ********. *** ***** **** to *** ** ****** ******* ******, you ***** **** ** *** * visitor ********** ****** **********. ** *** one **** **** *** *** ** the *****, ** *** **** ** have ************ ****** *** *** ******** as * *****. ** *** *** comparing ******** ** ********, **** *** know, ** **** *****, * ***** even ******** ********* ***********.
Plan ** ****** **** ******** *******
******* **** **** ** ***** *** share ******** ****** ***** (*.*., ******* increase, ********* ********, ****** ** ***** deployed, ***.), *** ***** ******* ***** are ********** *** ************ ** ******* other ******** *********:
***** *******, *** ****** ** ** be *** *** **** **** *** smart ********* **** ***** ****** **** a ******** ** *** ***** **** stacks ****** *** ********, **** ****** engagement, ****, **** ******, ****** *******, things **** *** ******* ** ********. That's *** ** *** ********* ***** now, *** ******** ** ***%, ******** security *******. ** ******* **** ** should ** **** ****** *** ********
** ********** **** ********* *** **** are *** ***** ** *** ********:
*** *********** ** ********* ** ********, people *** *** **** ********* *****. Using **** ** ***** ****** *** to ******* ***** ******** ********* (****, lighting ********, ***). ** *** *** looking *** *** ******** **** ********, just ******** ******* *** ****** ********* happy.