$28 Million Funding for Doorbell Cam Startup
Yep.
Would you spend $200 to see who it at your door on your phone?
Well, investors, including Richard Branson, just spent $28 million to get a piece of the company, Ring.
In this note, we look at the failure of the traditional surveillance industry to win here and why the funding may work out.
What ** ****?
*************, **** ** * ***** ******** accessible ** ********** **** * ***** video ********* ******. ** ************ *** ******* **** ** *** called *******.
**** ** ***** ********* ***** ** get * **** *** ***** *****:
Metrics for ****
*** ******* ****,***+ ******* ** ******, ******* ** * ***** (**% 5-star, **% *-****). ***** ***** *******, that ******* ***** ** **** ** thousands ** *****, ******* ** ** 100,000 *****.
**** **** ******* ******* ******** ** ~2013. ********* ** ******** **** ******* **** **** **, **** *** $* ******* ** the ***** * ******,********** ** ********** $* ******* ** sales*** ** ***** ******** ** ***** Tank.
***** *** ****** ****, ******* *** their *********, ** ***** ******** ***** in *** *** **** ** ******** this ****. ** ******** *** ********* to ** $***+ ******* ** ******* to **** ******* ** *****.
** *** ***** ****, *** ******* is ******** *******,********* *** ********* *******, **** ***** ** ****** ** 200, ********* **** *******.
Miss *** *** ********
*****'* ** ************** ********** ****. ***** are ************ *************, ********* ***** ********* ** **** as ***** ********* **** ***** ************* like**********, **** ********,****. *******, **** ** **** **** been ***** ** ********* *** *********** / **** *****.
*** **** ****** **** **** *** is ******* *** ******** *** ************* ignored *** **** ******.
Channel *******
**** **** ** ******* ** ******* directly *** *** ******* *** ******* Amazon, ****** ** **** *** **** to ***** ******** ** *********. *** given ***** *********** **** ******** **** products, ** *** **** *** **** to *** ***** ******* ***.
******** ** *********** ************* ****** **** * dealer-driven ******* *****. *** *** *** Axis **** **,*** ********* ********, **** not ** ****' ***. *****, ******** dealers *** * ****** *** *********** vehicle *** ******* ** *********, ********** compared ** *** ****** ** ****** direct *****.
Justifying *********
***********, $** ******* ********** *** * $100+ ******* ********* ** * *** of ***** *** * ******** ****** that *** ** ******* ** *** networking ******* **** ***** ****** ******** barriers ** *****.
** ** *** ****** **** ** IPO ** **** ** ** *********** business *** ****. ****** **** **** proven **** ***** ** **** ****** for ******* ******** *******, *** ****** will *** **** *********** *** ** will ****** **** ****** ** **** and ***** * ******, ** *** segment *******.
*******, **** *** * ****** **** at ***** ******* ******* (*.*., **** ****** ** acquisition). *** ***** **** ****** ** hot, *** **** **** **** ********* want ** ****** ***** (**** ****** / **** ** * *********** ** they *** ** ** * ********** to ***** ******** *********) *** ***** easily ******* ****** ******** ** ******** for * ******* **** ****. **** simply ***** ** **** *** ********* and ****** **, ****** **** *** investment ******* / ****** ***** ***** they *** ***** ******.
UPDATE **** *******