$28 Million Funding for Doorbell Cam Startup

Author: John Honovich, Published on Aug 21, 2015

Yep.

Would you spend $200 to see who it at your door on your phone?

Well, investors, including Richard Branson, just spent $28 million to get a piece of the company, Ring.

In this note, we look at the failure of the traditional surveillance industry to win here and why the funding may work out.

***.

***** *** ***** $*** ** *** *** ** ** **** door ** **** *****?

****, *********, ********* ******* *******, **** ***** $** ******* ** get * ***** ** *** *******,****.

** **** ****, ** **** ** *** ******* ** *** traditional ************ ******** ** *** **** *** *** *** ******* may **** ***.

[***************]

What ** ****?

*************, **** ** * ***** ******** ********** ** ********** **** a ***** ***** ********* ******. ** ************ *** ******* **** ** *** ****** *******.

**** ** ***** ********* ***** ** *** * **** *** their *****:

Metrics *** ****

*** ******* ****,***+ ******* ** ******, ******* ** * ***** (**% *-****, **% *-****). ***** those *******, **** ******* ***** ** **** ** ********* ** units, ******* ** ** ***,*** *****.

**** **** ******* ******* ******** ** ~****. ********* ** ******** **** ******* **** **** **, **** *** $* ******* ** *** ***** * ******,********** ** ********** $* ******* ** ******** ** ***** ******** ** ***** ****.

***** *** ****** ****, ******* *** ***** *********, ** ***** estimate ***** ** *** *** **** ** ******** **** ****. We ******** *** ********* ** ** $***+ ******* ** ******* to **** ******* ** *****.

** *** ***** ****, *** ******* ** ******** *******,********* *** ********* *******, **** ***** ** ****** ** ***, ********* **** *******.

Miss *** *** ********

*****'* ** ************** ********** ****. ***** *** ************ *************, ********* ***** ********* ** **** ** ***** ********* **** video ************* **************, **** ********,****. *******, **** ** **** **** **** ***** ** ********* for *********** / **** *****.

*** **** ****** **** **** *** ** ******* *** ******** has ************* ******* *** **** ******.

Channel *******

**** **** ** ******* ** ******* ******** *** *** ******* and ******* ******, ****** ** **** *** **** ** ***** directly ** *********. *** ***** ***** *********** **** ******** **** products, ** *** **** *** **** ** *** ***** ******* out.

******** ** *********** ************* ****** **** * ******-****** ******* *****. You *** *** **** **** **,*** ********* ********, **** *** on ****' ***. *****, ******** ******* *** * ****** *** ineffective ******* *** ******* ** *********, ********** ******** ** *** growth ** ****** ****** *****.

Justifying *********

***********, $** ******* ********** *** * $***+ ******* ********* ** a *** ** ***** *** * ******** ****** **** *** no ******* ** *** ********** ******* **** ***** ****** ******** barriers ** *****.

** ** *** ****** **** ** *** ** **** ** an *********** ******** *** ****. ****** **** **** ****** **** there ** **** ****** *** ******* ******** *******, *** ****** will *** **** *********** *** ** **** ****** **** ****** to **** *** ***** * ******, ** *** ******* *******.

*******, **** *** * ****** **** ** ***** ******* ******* (*.*., **** ****** ** ***********). *** ***** **** ****** ** ***, *** **** **** rich ********* **** ** ****** ***** (**** ****** / **** is * *********** ** **** *** ** ** * ********** to ***** ******** *********) *** ***** ****** ******* ****** ******** of ******** *** * ******* **** ****. **** ****** ***** to **** *** ********* *** ****** **, ****** **** *** investment ******* / ****** ***** ***** **** *** ***** ******.

UPDATE **** *******

*** $** ******* ***** ******** **** **** *******

Comments (16)

Tuli Dembitzer

| 08/21/15 02:00pm

* **** ** ** ** * ***** ****** **** **** into *** *********** ****** ** *** ***** ***** *****. *** excitement ** ***** **** ** *** *** **** ** **** visitors **** ********* ******** ***** ** ** **** ******** ** $200.

*** ***** **** **** ** ***** *** **** ****** ** that ***** ** ** **** ******* ****** ******** ***** **** the ******... *** **** *** ** ********* **** * **** lock (** *** ***** *******) ** ******* *** ** *** following: *********, ****, ** *********. ***** **** *** *** ** electronic ********... ***.. *** *** **** ******. *** *** ******? You **** ** ****** **** ** ******* *** ****.

*** **** ***** * ******* ******* ** *** ****, ** would **** ******* **** *** * ****** ************ ** *** the ****** ******* ** **... ** ****! ******* ****** **** your ***** ;/

* ***'* **** *** *** ** *** ******** ** **** $100,000,000 ********* ******* ***** **** **** *** ** ****.

** ****.. ***** * ****** ****** ** *** *** ***** your **** **** ***'** *** ****.

Undisclosed 1

In reply to Tuli Dembitzer | 08/21/15 02:54pm

***, ****** * ******* ** *** ****** ****** ***** ** highly ********.

*** **** ****** **** ** ****** ** *** *** ** directly ****** * *******-******* ****.

Tuli Dembitzer

In reply to Undisclosed 1 | 08/21/15 03:38pm

**** ** "*****" ********** ********* *** **** ********. *** ******* is *******, ** **** ** **** **** *** ** **** Boxes. ** **'* *** **** **** ***** ** ***** **** unknown *********. *** **** ***** ******** ** *** ********** ** the ********** ** *** **** ** **** ****. ******* *** for *** ** ** *** * ***** ***** ***.

*** **** ******** **** ***** **** * **** ********** ***** can *** **** **** ****** **** ******** **** *** ***** "tools" *******.

*******, *** **** ** ******* ******* ***** *********** ***** **** this ** **** **** ********.

Greg Cortina

| 08/21/15 03:30pm
*'** **** *** ** ** **** *******. *** * ******** security ****** *** *** ***** ** **** ********** **** ****** these **** ** **** * **** "**********" ******** **** **** and **** ** ****. ****** **** *** *** ** **** the **** *** ***'* ****** *** ****. * *** ******* recommended ** ** * ****** ******.

Undisclosed 2 Manufacturer

In reply to Greg Cortina | 08/21/15 03:43pm

****, *** *** ** **** *** *********** ********, ****** * peephole ** *** ****?

Greg Cortina

In reply to Undisclosed 2 Manufacturer | 08/21/15 03:49pm

**** ******* ******....*****

****** **** *** ** ***** ******...*****

**** ****.....*****

****** ** ******** *** ****....*****

***** ***** **** *****....*****.

*** ***** **** ** ********** * ***** ** ******** ***** with *** ****** ****-** **** ****** ** *** ****. ******** I *** ** ** ******* **** **** * ****. * see *********** ** *** *** *** **** ****** ** * way ** ***** *******.

Undisclosed 2 Manufacturer

In reply to Greg Cortina | 08/21/15 04:20pm

****... * *** *** **** *** **** **** ********** ********. ;)

Undisclosed 2 Manufacturer

| 08/21/15 03:38pm

****, * ***** **** *** **** *** ******* **** **** hard **** **** ** **** *** ******. **** **** ** device ***** **** * **** **** ** * ******. *** I **** * ***** ** *** ************ ***** *** **** it ** * ***** ***** ******.

** *** *********, **** **** ** ******* ***** **** **** more ***** ** ** **** ** * ******** **** ********** solution.

*'* ********* ** "**** ********" (****** ********?? ;) ******* ******* to******** **** ***********.

Thumbnail saks

Aaron Saks

| 08/21/15 03:42pm

**** *** ***** *** ******, ** ***** ** *** ***. One ***** * *** ** **** ** **** **** * traditional ********, *** *** **** ** ******* ** *** *****. If *** ***'* **** **, *** ****** ** ** ****, and **** ** ********. **** ******* *** ***** ***** **** the **** ****** ** *** ******* ** *** ***** *** tip ******* *** **** ********* ***'* **** ** ***** *** that *** *** *** ** ****....

Thumbnail profile pic

Ethan Ace

IPVM Admin | In reply to Aaron Saks | 08/21/15 03:44pm

***** ** ** ********* ***** *** **,****** *****. *** **** **** ******* ****** *** *******, *** ** is *********.

Brian Echtenkamp

IPVMU Certified | In reply to Aaron Saks | 08/27/15 02:15pm

***** *** *** ************ *******: ****-***** ** **** ******** **** wire, ********** *** ******** ** ***** ********* **** ***; *** hard-wired ** ********, ** ***** ***** ** **** ***% ** battery, *** ***** ***** ** **, ***** ** ** ******* and ******* **** * *** *******.

** *** ****** *** ****-***** ******, **** **** ******** ***** doorbell ***** ****** ****** **** ****, ********* ** **** - just **** ** *** ******. *** **** ****** ** ****, is ** *** ***** ** **** ***** ** *******, *** not **** * ** ******* ****** ****, **** *** **** to ******* ** **-**** ******** ** *** **** ****'* ******, to ** ********** **** * ******* ******.

* ********* **** ** **-***** *** *** **** ****, *** my ******** ****** ** ***** ***** **** **** ** ****** has.

***, ***** ** ******* - **** **** *** (* **** ago..?) ******* ******** *** ***-** ****** ****** *****, ***** ** a ***** (*****) ****-**** ******** ******, ***** ******** * ****** in *** **** ** *** ***** **** *** ** ********* AC ******.

**, *** *** **** ****.

Thumbnail profile pic

Ethan Ace

IPVM Admin | In reply to Brian Echtenkamp | 08/27/15 02:27pm

****'* **** ** ****! * ******** ** **** *** *** case ** ** **** **** *** ******* *** ***********.

***, *** ***** *****: ******** ************ *** ******* ** ***, not **. **** ****** ** **** **** ***** ** **** someone ***** ** ***** ***** ******** ***** *** **** ********.

Jeff Dallmann

| 08/24/15 04:18pm

*** *****, ** *** **** ** ******* ** **** ******** low ******* *** **** **** ****, **** ******** ***** **** work *** **** ** ******. ****, **** *********** ** ****** next *****, ******** *** *** ** ****** ********** (*** *** most ****). * ***'* **** *** **** ******** ***, *** I ***** ** ******* ** ** * ***** *******.

Thumbnail profile pic

Ethan Ace

IPVM Admin | In reply to Jeff Dallmann | 08/24/15 05:02pm

* **** **** ******** **** ************ **** ***** ** *********, like ***********, ******* **** ** **** *** ****. * **** like **'* *** ******* ** *** *** ***** ** ******* consumer ***** **** *******.

* ***** ** *** ** *** * **** ** ** and ***** ****** ******* *** ***** ********* **** ******, ** they ****** ** ***. * ***** **** **** ****** *******, but ****'** *** ******* *********** *** *****. **'* *** **** a ***** ***** ******** ******* **** ***** ****** **** **** own.

Jeff Dallmann

| 08/25/15 09:56pm

*****, **** *** ******** ***. * ******* * ***** **** Wink * *** ***** *** *** ***** *****, *** ***** it *** ****** **% ** *** ****, ** *** ********* had **** ******. * ******** ******'* ******** **** ** **** point, ****** * *** **** *********** ** ***********.

***** *******, *** *** ** ** *** **** ****** *** solutions ** **** *****.

Undisclosed 3 Integrator

| 09/11/15 03:11am

**** **** ******* *** ****** ** ********* ******/******** ** ***** doorbell ******.

******* ******'* ******** ***'* **** ****** ** ***** $*** ** this *****. ****** *** ***** **** *** ***** ** ***** $200 ** * ********, ***** ** ****** *** ****** * professional *****/******** ****** ********* ** **** *** ******** ** ****, it ** **** *** *** ***** *****, *** **** ** one ******* *****, ** ****** ** ***.

*** ****, *** **** *** ***** *********** **** *** ****** or **** ***** ** *** ****** **** *** ****. * live ** * ***** *********, *** *** ***** *** ** let ****** **, ** *** ******** * **** ** ***** rung * ***** * **** ** ****.

**** ** *** ***** *** * ******** "**** ** *****"...**** go ** **** ***** *** *** * $** **** **** system.

**** ******- **** ***** **** ****...***** * *** ******* ******* to *** *** ******* ****** **** *****, *** *** *** nest ***********...**** *** * ** *** ***********, **** ** *******, and **********, **** ******* ** ** **** ******** ****** ***** rendered *** ***** ** *** ****** ******* (**** ****** **** update, *** ** ******* ** ***** ****** *** ***** ** the ***** **** **** **** ******* ****** ******* ******** ***** to **** ** ********), ** * *** *** ** **. Nest *********** *** ***** ** *** *** **** **** **** of *** **** ** ******* ** ***** **** ** ****** with **********.

***** ******* ********* *** ***** ****** ** ** *** ***** Tandy & ***/********** **** ***** ***** **** ** ****...*******.

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