$28 Million Funding for Doorbell Cam Startup

Author: John Honovich, Published on Aug 21, 2015

Yep.

Would you spend $200 to see who it at your door on your phone?

Well, investors, including Richard Branson, just spent $28 million to get a piece of the company, Ring.

In this note, we look at the failure of the traditional surveillance industry to win here and why the funding may work out.

***.

***** *** ***** $*** ** *** *** ** ** **** door ** **** *****?

****, *********, ********* ******* *******, **** ***** $** ******* ** get * ***** ** *** *******,****.

** **** ****, ** **** ** *** ******* ** *** traditional ************ ******** ** *** **** *** *** *** ******* may **** ***.

[***************]

What ** ****?

*************, **** ** * ***** ******** ********** ** ********** **** a ***** ***** ********* ******. ** ************ *** ******* **** ** *** ****** *******.

**** ** ***** ********* ***** ** *** * **** *** their *****:

Metrics for ****

*** ******* ****,***+ ******* ** ******, ******* ** * ***** (**% *-****, **% *-****). ***** those *******, **** ******* ***** ** **** ** ********* ** units, ******* ** ** ***,*** *****.

**** **** ******* ******* ******** ** ~****. ********* ** ******** **** ******* **** **** **, **** *** $* ******* ** *** ***** * ******,********** ** ********** $* ******* ** ******** ** ***** ******** ** ***** ****.

***** *** ****** ****, ******* *** ***** *********, ** ***** estimate ***** ** *** *** **** ** ******** **** ****. We ******** *** ********* ** ** $***+ ******* ** ******* to **** ******* ** *****.

** *** ***** ****, *** ******* ** ******** *******,********* *** ********* *******, **** ***** ** ****** ** ***, ********* **** *******.

Miss *** *** ********

*****'* ** ************** ********** ****. ***** *** ************ *************, ********* ***** ********* ** **** ** ***** ********* **** video ************* **************, **** ********,****. *******, **** ** **** **** **** ***** ** ********* for *********** / **** *****.

*** **** ****** **** **** *** ** ******* *** ******** has ************* ******* *** **** ******.

Channel *******

**** **** ** ******* ** ******* ******** *** *** ******* and ******* ******, ****** ** **** *** **** ** ***** directly ** *********. *** ***** ***** *********** **** ******** **** products, ** *** **** *** **** ** *** ***** ******* out.

******** ** *********** ************* ****** **** * ******-****** ******* *****. *** can *** **** **** **,*** ********* ********, **** *** ** Axis' ***. *****, ******** ******* *** * ****** *** *********** vehicle *** ******* ** *********, ********** ******** ** *** ****** of ****** ****** *****.

Justifying *********

***********, $** ******* ********** *** * $***+ ******* ********* ** a *** ** ***** *** * ******** ****** **** *** no ******* ** *** ********** ******* **** ***** ****** ******** barriers ** *****.

** ** *** ****** **** ** *** ** **** ** an *********** ******** *** ****. ****** **** **** ****** **** there ** **** ****** *** ******* ******** *******, *** ****** will *** **** *********** *** ** **** ****** **** ****** to **** *** ***** * ******, ** *** ******* *******.

*******, **** *** * ****** **** ** ***** ******* ******* (*.*., **** ****** ** ***********). *** ***** **** ****** ** ***, *** **** **** rich ********* **** ** ****** ***** (**** ****** / **** is * *********** ** **** *** ** ** * ********** to ***** ******** *********) *** ***** ****** ******* ****** ******** of ******** *** * ******* **** ****. **** ****** ***** to **** *** ********* *** ****** **, ****** **** *** investment ******* / ****** ***** ***** **** *** ***** ******.

UPDATE **** *******

*** $** ******* ***** ******** **** **** *******

Comments (16)

I find it to be a great device that fits into the residential market at the right price point. The excitement of being able to see and talk to your visitors from virtually anywhere makes it an easy purchase at $200.

The thing that irks me about the Ring though is that there is no door release option directly built into the device... The only way to integrate with a door lock (as per their website) is through one of the following: LockState, Kisi, or Lockitron. These make you buy an electronic deadbolt... hmm.. not the best option. and the kicker? You need to change apps to release the door.

Had they added a contact closure on the rear, it would have allowed hope for a future modification to add the simple ability of uh... oh yeah! letting people into your house ;/

I don't know why all of the geniuses at this $100,000,000 evaluated company would miss skip out on this.

Oh well.. still a decent device to see who rings your bell when you're not home.

IMO, adding a contact on the device itself would be highly insecure.

But they should have an option in the app to directly access a network-enabled lock.

Lots of "Major" commercial intercoms use this approach. One example is Aiphone, as well as most Voip and IP Door Boxes. So it's not like they would be going into unknown territory. Let them leave security at the discretion of the integrator or end user in this case. Another use for the CC is for a porch light etc.

Any well seasoned tech knows that a well determined crook can get past most simple door releases with the right "tools" anyways.

Correct, any sort of network enabled relay integration would make this so much more enticing.

I'll have one on my home shortly. For a personal security device and the types of home intrusions that happen these days it adds a true "prevention" function when gone and when at home. Police tell you not to open the door and don't ignore the door. I had already recommended it to a family member.

Greg, why not go with the traditional approach, adding a peephole on the door?

Live outside ghetto....check

Viking door box to phone system...check

Peep hole.....check

Camera at entrance and door....check

Hotel style door chain....check.

The front door is inherently a point of weakness along with the garage roll-up with access to the home. Anything I can do to enhance this area I will. I see advertising on the APP and such coming as a way to drive revenue.

Ahha... I did not know you have done everything possible. ;)

John, I agree with you that the company will have hard time keep up with the growth. This type of device looks like a cool idea at a glance. But I have a doubt on its practibility given the fact it is a stand alone device.

As you mentioned, this type of product would make much more sense to be part of a complete home automation solution.

I'm expecting an "open platform" (sounds familiar?? ;) gateway similar to OnHub for easy integration.

When you press the button, it rings on the app. One issue I see is that is that with a traditional doorbell, you can hear it ringing in the house. If you don't hear it, you assume it is dead, and keep on knocking. Just hearing the small chime from the unit itself on the outside of the house may tip someone off that something isn't what it seems and that you are not at home....

There is an extension chime for it, called Chime. Not that that totally solves the problem, but it is available.

There are two installation options: Hard-wired to your existing bell wire, leveraging the existing DC power available that way; not hard-wired to anything, at which point it runs 100% on battery, and every month or so, needs to be removed and plugged into a USB charger.

If you choose the hard-wired option, then your existing older doorbell chime device inside your home, continues to ring - just like it did before. The only caveat to this, is if the chime in your house is digital, and not just a DC voltage analog bell, then you need to connect an in-line resistor at the Ring unit's wiring, to be compatible with a digital device.

I installed mine by re-using the old bell wire, and my doorbell inside my house rings just like it always has.

And, Ethan is correct - they just now (1 week ago..?) started shipping the add-on device called Chime, which is a small (1x1x3) wall-wart lookinng widget, which provides a ringer in any room in the house that has an available AC outlet.

So, you can have both.

That's good to know! I wondered if that was the case or if they made you replace the transformer.

BTW, one small point: doorbell transformers are usually 16 VAC, not DC. Just wanted to make that point in case someone tries to meter their doorbell wires and gets confused.

Hey Aaron, if the Ring is powered by your existing low voltage for your door bell, your existing chime will work the same as before. Also, Wink integration is coming next month, allowing one app to handle everything (for the most part). I don't have the Ring doorbell yet, but I think it appears to be a solid product.

I hope they continue with integrations into other HA platforms, like Smartthings, because Wink is just not good. I feel like it's the weakest of the new breed of simpler consumer smart home systems.

I tried to use it for a week or so and found adding devices and basic operation very spotty, if they worked at all. I still have some Quirky devices, but they're run through Smartthings and IFTTT. It's sad when a third party platform handles your stuff better than your own.

Ethan, Wink has problems IMO. I thought I would give Wink a try given the low price point, and while it has worked 95% of the time, it has certainly had some issues. I probably wouldn't recomend Wink at this point, unless I see some improvement in reliability.

Great concept, but not up to par with higher end solutions at this point.

Walk into bestbuy and theres 10 different brands/versions of these doorbell things.

Average person's doorbell isn't rung enough to spend $200 on this thing. Anyone who would have the money to spend $200 on a doorbell, would be better off having a professional video/intercom system installed so when the doorbell is rung, it is thru out the whole house, NOT tied to one persons phone, or phones at all.

And also, you have the gated communities with the guards or call boxes to let people thru the gate. I live in a gated community, and the guard has to let people in, so the doorbell I have is maybe rung 3 times a year at most.

Even if the thing has a separate "plug in chime"...just go to home depot and buy a $20 door bell system.

Wink system- been there done that...Spent a few hundred dollars to get the startup system with bulbs, etc and the nest thermostats...From day 1 it was problematic, slow to operate, and eventually, they screwed up on some security update which rendered the brain of the system useless (they pushed this update, and it screwed up every system out there to the point that they were sending people prepaid shipping boxes to have it repaired), so I got rid of it. Nest thermostats are still in use and only work half of the time in regards to being able to access with smartphone.

These startup compaines out there remind me of the tacky Tandy & X10/Powerhouse junk Radio Shack used to sell...garbage.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
Motorola Acquires VaaS / Vigilant LPR on Jan 08, 2019
Less than a year after Motorola Solutions spent a billion to acquire Avigilon, the company has made another major acquisition spending nearly a...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
IPVM Best New Products 2019 Opened - 70+ Entrants on Jan 07, 2019
The inaugural IPVM Best New Product Awards has been opened - the industry's first and only program where the awards are not pay-to-play and the...
CyberExtruder Face Recognition Profile on Jan 04, 2019
CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition...

Most Recent Industry Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP alleged that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact