What's The Best Way To Educate And Raise Awareness Of Dealers / Integrators / Installers Nationwide?

We are a manufacturer of perimeter intrusion detection systems (PIDS) that has been selling with major distributors for few years already.

One of our products is a cost effective standalone fence alarm system that needs no certification or training to install and connects to any alarm system so it's a great replacement to beams or cameras for perimeter security of commercial and industrial applications.

Our challenge as a company with limited marketing budget is where to put the money most efficiently. In the past the way to spread the word out in the industry was magazines, website and trade shows but it seems we don't get to major part of the market who might have a use for this solution and i'm struggling to think what is the best way other than to knock on doors and do cold calls to raise awareness.

The best results we see from the website and trade shows but those are people who pro actively looking for the solution while those who still think those technologies are "government pricing" or complicated don't really look for it.

Please share with me how do you guys usually hear about new products or what sources do you get your knowledge from.

Thank you for the assistance! and if this is not the place for asking it please let me know.

Dori

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