Verkada's Channel Head Defects To Rhombus

While Verkada continues to hire at an unmatched pace, Verkada's Channel head has defected to rival Rhombus.

We covered Rhombus earlier in the year - Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada

Now, James Ensten, has left Verkada to join Rhombus to become VP of Global Channels.

While this loss individually is likely immaterial to Verkada (the company has doubled employees listed on LinkedIn from ~100 to ~200 in the past 6 months), it is a boost to Rhombus, which has a similar architecture and business model, though without the frat house attitude.

Here is Ensten pitching Verkada earlier in 2019:

Rhombus also announced new cameras and new licensing today.

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***** ******* ********* ** hire ** ** ********* pace, *******'* ******* **** has ******** ** ***** Rhombus.

****** **** *** **** a ******* ************ *** business *****, ***, * wouldn’t *** ****’** ****** rivals, ** ***** ***...

***** ***, ****’** **** in ** ********, ********* against *** *********** **********. a ********’* *********** **** one ** *** ********* is ******** * ********** of *** ******, “*** guys *** **** *******?”.

*** ** **** *****, it’s *** ***** ****** that ***** ** ** sold, *** *** **** salespeople ******* ** *** better *** *** *** wish ** **** **.

*** - *** *** you ***** * **** without ****** **** ** your ********* ** *** original *******?

************** ******* **********.

** *** **** ** post **** *******.

** ****’* *** ** narrative :)

***** ***, ****’** **** in ** ********

***** *******'* ****** ******* and ******* **** ***** sales ****, * ***** Rhombus ****** ***** **** come ** *******'* ******* than ******* ********* *** segment.

*'* ***** *********** ** this *** ***** * move **** * **** larger ******* **** ***** do **** ** ******** the ******* *** ******* but ******* ** **** likely ** **** **** accounts **** ******* **** convince **** ** *** market ** ********** ******** Verkada.

* ***** *** ********/******** typo.

...*** ******* ** **** likely ** **** **** accounts **** ******* **** convince **** ** *** market ** ********** ******** Verkada.

** *** **** ******************* ********, * ***’* see ** ********* ******* of *** ****-**. *** wants ** *** *** cameras ***** ** ****?

** *** **** **** them ** *** ********, is *** ****** ****** that ***** **** **** will ** ******** *** same ********* *****?

** *** **** **** them ** *** ********, is *** ****** ****** that ***** **** **** will ** ******** *** same ********* *****?

* ***** *** ********* in **** ***** *** so *** **** ***** now ******* *** ********* no *********** *** ***** who **** **** ********. Only ****** *** ****** is **** ********* *** more ******* ** ******* to ******** ****** *********.

** ******* *** ***** Verkada ********* ******* ****** option ** ********, ***** defect ** ** ** least *** ** ** drive **** *******'* *******.

*** *** ********* ** the "********* ******* *** traditional **********" *****? ** understanding ** **** ******* still ***** ***** *** the ********** ******* *** focuses ******* ** "*******" to *** *** **** and **** ******** **** lead ****. *** **** actually ***** ****** ** end-users?

** ************* ** **** Verkada ***** ***** ***** via *** ********** *******

*******, **** **** ** have **** **** ****, sells ******* *** '*******', but *** ********* *** security ********** *******.

*** *******, ********* * ***** ******* responsible *** ******* ** CDW.

***, *********, **** **** show ***** ******** **** tend ** ** ** VARs, *** ******** ***********.

** **** **** **** they *** ******** - which ** *********** '********** DIY', *.*., *** *** and *** * ******** integrator **** *** *** either *** ** *** CDW *** ******* ** yourself ** **** **** IT ******** *** *** cameras *** ***?

** ************* ** **** Verkada ***** ***** ***** via *** ********** ******* but ******* ******* ** "selling" ** *** *** user *** **** ******** that **** ****. *** they ******** ***** ****** to ***-*****?

***, **** **** **** direct *** **** *** channel, ** ********* ***** ******* ******* ***** Surveillance ***** ************ **** - *******.

**********, ** **** *** becoming **** **** ***** to ***********, **** *** becoming **** *****...

** **** *** ******** more **** ***** ** integrators, **** *** ******** less *****

** ***********. ******* **** their ****** ********* *****.

*** ***** ** ******* I ******? ****'* *** frat ***** ******* ******* about? * **** **** missed *********. **** *********** to **** ***** *'* seriously *********** ****** * sizable ********.

*******, ***:******* ******* *****,******* ********: **** "***** In * *** ***** Age",******* ***** *********** ******* Avigilon *******, ***.

*******-****** *** ***** ******* there ** ********* ** really ******** ****** **********.

******, **** ****** ****** up *** **. **** I'm ****** *** *********** conflicts, ****** ******* ******, and ******* ** ** more ******** ****** ****** claims **** *** ****** disproven **** *** ****** legwork ** ****. * also *** **** ************ in ****** ***********, *** then *****, *** *** price *** ******* ***, I ***'* ****** ****** 100% ********, ** **** things ****'* ***% ******** anyway.

*'* ****** **** ** a *** ** *** maintenance *****, ******* ********* with * **** **** will *** ***** *********/******** done ****** **** ******* it, *** **** *** system ** ***% * bit ****** ******* ******* replacements *** * ****** RMA *******. *** ** this **** ** ** enterprise ***********.

** ** ******, * don't ****** ******* ****** with *** **** **** affect *** ********** ******** models ** ******* *** industry ** *****, ** at ***. ** ******** are ***** ****** ** company *** ************ *****, while ****** ** *** a *** ****** ** do. ***** *'* ***** here, *** ** **** still ***** **** * good **** ** **.

** ** ** *****, would *** ** ******** different?

"*'* ****** **** ** a *** ** *** maintenance *****, ******* ********* with * **** **** will *** ***** *********/******** done ****** **** ******* it, *** **** *** system ** ***% * bit ****** ******* ******* replacements *** * ****** RMA *******. *** ** this **** ** ** enterprise ***********."

**** *** ******** *** numerous ******* **** ** IPVM ********* *** ** traditional '********' ********* -over *-** *****?

***. * ***** *** use * ******** ******** that ****** ****** ******* and ***** *** ****** when **** ******** ** up.

** ** ******, * don't ****** ******* ****** with *** **** **** affect *** ********** ******** models ** ******* *** industry ** *****, ** at ***. ** ******** are ***** ****** ** company *** ************ *****

**** ** *** ****'* perspective, * ***** *** recommend * ******-** / closed ********, **** ** it *** **** *** money ** *****, ** sets ** * ******** where *** ******** *** extract ******* **** ********* over ****, ******* *** supplier ***** *** ******** would **** ** **** to ******. **** ********* try **** **** **** and **** *******'* ******** at **** ** ***** stage, * ***** **'* a **** ****.

** *** ****** *****, I ***'* *** **, mainly ******* *** ****** fees ****** *** ** over **** **** *** fact **** ** *** ever ***** *******, *** have ** ***** ***** cameras ** *** *****. By ********, *** **** Axis ***** *** *** you *** *** ***** cameras ** * **** array ** *********.

** *** *** ******* for ******* **********, ******* you ***** ******** ** Axis **** ** ***** or ******** *** ** end (*** ***** ******** option ** *** *** integrate **** *** ***** cameras *** *****).

*'** **** ** **** member *** ***** **** time, *** * **** 11 ***** ** ** current ********. * *** only ***** *** *** obstacles * **** **** in ** *** ******* with *******, ******* ************ and *** ****. **** may **** ***** ** me, *** *** **** right *** ******, ** we *** **** *********, albeit ******* **********.

** *** *** ** all ** *** ****** cameras *** *** **** part, **** ******** **** years ***. *'* ***** American ******** **** ** all *********, ***** */ Axis ******* *** *** most ****. ****'** *********, but * **** ****. My ******* ** **** I **** **** *** people ** **** **** of *,*** ** ****, so * **** ********* that ***'* *** ** creating * ************* *'* not *********** **** ** don't ***** **********. ****'* pretty **** *** * wouldn't *** ******* ******** critical, *** ** ** can **** ***********/************ ****** for *** */* ** cameras ** *** ****** that ****'* ** ******** infrastructure *****, **** *** ease *** **** * bit.

**** **** ***** ****.... makes **** ******** *******. :)

* ***** **** * have * ******** **** to ***** ********* *****/*** plan - *** ***** is ** ****** **** Verkada ***'* **** *** 'some' **** ******** ** your ******* *********... * don't ***** **** ** in ********.

...*** ** **** ************ '****' ********* - instead ** *** ******** of ****, **** *** long ** *** ** angels **** ****** ****** punting *** ******* *** with **** ** ***** things **** *** **** about ***** ******** ***** now?