Typically owners or principles of businesses dont need nor want to be "wined and dined". They dont have the time for such nonsense and are far more interested in the underlying value of the product or service being bought/sold and what it can do for their business, and arent dumb enough to settle for lesser value for the price of a lunch. And if he is that dumb, wint be in business for long.
Dinners, lunches, golf outings, fishing trips, etc are all the purview of middle management and third party consultants taking advantage of their positions as gatekeepers. Its sad really when you think about it.
NOTICE: This comment was moved from an existing discussion: Sales People Spending On Wining And Dining?