This Trade Show's "Biggest Fear" Was An Exhibitor Skipping A Year And Realize They Could "Succeed Without The Event"

JH
John Honovich
•Mar 02, 2021
IPVM

This is a sentiment I have heard repeatedly, nicely summed up by this trade show magazine:

his biggest fear was that an exhibiting company would skip a year. That exhibitor would then have the opportunity to see if it could succeed without that event. If so, they might never return.

If that's what they are thinking (and evidently they are), it's an admission that their offering is not really adding that much value.

To be clear, I do think that exhibitions and meeting people in real life have value. The problem is the expense for exhibitors is enormous (e.g., The Hanwha Techwin Million Dollar ISC West Booth, How to Blow $200,000 On A Booth, etc.). Trade shows make huge profits and exhibitors regularly struggle with justifying the expenses involved. There's value, just that the trade show host is collecting most of the value.

****** ***** ** ********? ****** **** ideas ** *** *** ***** ** exhibitors *** ** ********?

(4)
UI
Undisclosed Integrator #1
•Mar 02, 2021

* ***** **** *** **** **** the *** ***** **** * *** of ***** *** *** ********* *** I ***** ** *** ****** **** of * ***** ***** ****, *** I ***'* ***** ********** *** **** stop ******* ** *** ******** ** be **********. **** **** *** *** by *** * **** ** *** just ****, *** *** ****** **** connection, ** **** ******** ** **********, will ***** ****** * ******** ****** eventually. **** ** **** * ************ driven ******** **** ** ****** ***'* know *** *** *** ** **** importantly ***'* ***** ***, **** ****'* going ** *** *** ** **** products. *** *** **** *** ** foster **** ************ ** ***** **** to ****. *** **, **** *** coming ** **** ****** **** * PowerPoint **** *** * *** ** doughnuts ***'* *** **** ***** ** meeting ** *****, ** **** ***'*. I ** ***** **** **** ****** out ** **** ****** *** *** organizers *** ******* ********** ** **** term **** *** ***** **** *******.

(2)
JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Undisclosed Integrator #1

**, **** *** ****** ** **** office **** * ********** **** *** a *** ** ********* ***'* *** same ***** ** ******* ** *****

*** ***'* ** ******? *** ****** claim **** "*** ** ***** ** great ** **** ******** ** ***** office, *** **'* ********* ********* ** travel ** ********'* **** ** ***'* all **** ** * ******* ******** and ** *** **** *** **** people *** *** **** *****."

** ** *****, * ***** **** you ***** *** ********** ** ******** relationships, * ** **** ********* *** much ***'* ** ******** ** ****** meetings + ***** *****.

**** *******, * **** ***'* ***** the ******** *** **** ************* ** to *** ** ** ***** *****. The ***** ** **** ** *** much ** ***** (*.*., ** *** get * ** * ** ** a ** * **? ** ** you *** ** * ** ** a ** * **?).

(2)
UI
Undisclosed Integrator #1
•Mar 02, 2021
In reply to John Honovich

**'* *********. *** *'* *** ********** office ****** ****'* ********, **** ********* are, *** ***** ** ********* ***** about ***** ********* **** *** * show. ** ***** *** *** ** the **-*** ***-**-*** *********** **** ********* that, ** ****** ******, ** ** exciting ***********.

** *** **** ** ******* ******** on ********* *** *** ****** ****** it, *********** *** *** **** ********** than ****** **** ***** *** * think ***** ***** *** **** *** that ********** ******* *** ****** **** interest *** **********. *** ****, ** all **** ****** ***'** "**** ** a **** *****" *** **** ***** to **** ******* **** **** **** their ******, *** * ***** *** a *** ** *********, ***** ** a ******* ********** ** ** *** and *******. *'** **** ****** ** places **** *** ***** ** * trade **** ** * ***** *** meeting **** ****** ** ***** *** top *********, *** *'** ***** ***** of ****** **** *** ****** *** that **** ** **** ******* **** weren't ********** ** *****.

* **** ***** **** ***** **** is *********, *** ** **** ** there *** ***** ************ *** *** willing ** *** ********** **** ** be ****** ***** ** ***** **** a **** ***** *** ********** **** keep ******** *** ****. * **** be **** ********** ** *** *** the **** **** ***** **** ***** the ******** ******* ** *** ******, it ** ********* *** ******* *** the *** ****** *** **** ****** to **** *** ********** ** ** less ******* ** ***** *** ***** at.

(1)
JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Undisclosed Integrator #1

*********** *** *** **** ********** **** buying **** ***** *** * ***** trade ***** *** **** *** **** experience ******* *** ****** **** ******** and **********

*******, ****'* **** *** ** **** recommended, *.*.:

  • Add ********* ******. ****** ************ **** ******* ** self-serving ** **** ******, *** *** point ** ** **** *****. “****** don't **** ** ** ** *** trade **** ** **** *** *** of **** *******,” ** ****. ****** big-name ******** *** ************—******, ** *************, politicians, ***.—******* **** **** ***** ** enough ** *** *** ****** ** attending **-****** **** *********.
  • Make ** ***** *** *********.********** *** ********* *********** *** ********* over * ******** ******, *** **** if ********* *** ***** ***** **** like * *****? ** ******** *********** evening ***-********* ** ********* **** *** other ****** **** **** ****** *** mingling ** * ***** ***** *****.

*** **** **** **** ***** - Britney ****** *** **** ***** **** sponsored ** *****?

(1)
UI
Undisclosed Integrator #1
•Mar 02, 2021
In reply to John Honovich

*** **** **** ** *** ** that, ** ******, ** *** ***** babes, *** ******* ***** ** *** strip **** **** *** ** **** rep ***. *'* **** ** ***** the ******** ** ******** ** **** past *** **** ** ***** ********** behavior, *** *'* *** **** ****** to ***** ** *** ***** ****** there ***. *'** **** ****** **** enough ** ******** *** *** *** days **** **** ***** ******** **** that *** **** ******** *** **** a **** **** ** **** ********.

Avatar
Brian Karas
•Mar 02, 2021
Pelican Zero
In reply to John Honovich

* ***** **'* **** ** ********** across *** ***** ** ***** *****.

*** ******** ******** *****, * **** personally **** **** *** *****-********* ******** they **** ***** ** ******* **** been **** **** **** ***. **** is *** * ***** ***** *********-**** people *** ***** ** ** ******** to **** * *** ** ******** input *** ****** ** *****.

* ** ***** ***** *** ** a **** ******, *** ** ** more ***** ****** ** ***** ***** or ********* ******-***** ******* ** ******* and ***** **** ** *** ******** questions, ** ********, *** *** **** to ***** ****** ******** ** **** way.

******* *** **** * ******* ****** is ***, *** *** ***** ****** (IMO). ****** **** ***** ** ********* with ***** ********* ** ********* ****** control ***** ** **** **************** *** a ******** ****** (*****, ***).

*** * *** **** ** ****, having **** **** *** ** *** Ring ***** ** ******** ***********.

U
Undisclosed #7
•Mar 03, 2021
In reply to Brian Karas

“******** *** ********** ** ** ******* to ******* ** ********** ** *** field,” **** ***** *****. “*’* ***** to ***** ****** **** ********** ******** and *** ******* ** ******* ******** security. ****** ** *** *** ** to **** **** **** *****." - ASIS ****

IPVM Image

(1)
UI
Undisclosed Integrator #9
•Mar 08, 2021
In reply to Undisclosed #7

**** **** *** **** *** ** spend ***** ** ********* ********.

UM
Undisclosed Manufacturer #2
•Mar 02, 2021

* ***** **** ***** ** ***** for *** ********* ** *** *** nice ****** ***** ******* *** *** products ****** **** *** ****. **** you *** ** * ********** **** at *** ******'* ******, *** *** them ******** ****** **, ***. **** is * ********* **********.. **** *** valuable.

* ** **** *** ***** & PSA *** **** ** ***** **** focus ** *********** ******** ** ******** and *************.

UI
Undisclosed Integrator #3
•Mar 02, 2021

* ***** ** ********, *** ********** issue *** *** ***** ******** ******** industry ** **** ***** *** *** major *****, **** & ***, **** with *** *** ***** ******* *********, in **** **** **** * ****** major ****.

********** *** ******* ** ** **** for ***-****/*********** *** *** *** ******* and ******* ********, *** **** *** almost ********* *** ** ***** ** trade **** ***** ********** *** ******** (ASIS ********* *** **** ********* ********, etc).

** **** **** ** *****, * think **** ***** ** **** ** a ******* *****. *** ****** **** does **** *****, **** **** ** an ******** *****.

(1)
(1)
JH
John Honovich
•Mar 02, 2021
IPVM
UM
Undisclosed Manufacturer #4
•Mar 02, 2021

*********** *****. ******* **** ** **** the *** ** ******* ***** **** prove ** ** * ****** *******. I **** ****** ** ****** ********* a ******* ** ******* ******, *** every *** ** **** ********* **** they *** ******, ******* *** ***** calls ****** *** *****, *** ****** a *** ** *** *******. * have **** *** **** **** ** the *** ** ********** ********** *** virtual ******...*** **** *** **** ****** in, *** *** ****** ** ****, number ** ********* **** *********, ***** generated, *** *** **** ****** ** clicks **** ********* ** ******** *****.

**** ** ** ***, **** ** face ***** ******* * ********** ** time *** ***** *** **** *** exhibitors *** *********. **** ** ******** arrives, ***** ** * ********** ** their **** ** *** *****, *** routine ******** ************** **** ** ******** in *******.

*** ***** ***** **, ** ******, the ****** ** *** ************** ******* the ******* ******** *** *** ******* exhibitor. ** * **** ** *** used ** ***** **** * *****, glancing ******, ********* ** ***** ************* and **** ** *** * *** of *********. ** *** ******* **** experience, *** ************** ** ****** *** way...lots ** ************ *** ****** *********** to *** *********. **** ** ** have ******** *********** *** ********* ***** we ********* ***** *** **** ** do * **** *****, **** ** never *** ************ ** *** **** question ** **********.

* ** ***** ** ****** * professionally **** ******* ***** **** ********* rehearsal. ** ****** *******, ** *** told **** ******* ********* **** ******** in ******* (****** *********** ****), *** then ****** ** "******" ** ***** to ******** ******** ** ***** ********** (in **** ** ******* * *****). The **** ** ** ******* * live *****, ***** ********* *** *** lots ** ********* *** *** ********* responses. * ** ******* ** ** how **** **** *** ****** **** this ****, *** ****** *********** ** with **** ****** ******** ********.

*******, ** *** ******* ***, ***** sums************ ** *** **********, *** *** other **** ** *** ******** ** what ** ***** **** **** *** funds. * ** ******** ** * large ******** **** (*** ********, *** hobby *******), *** * **** ****** to *** *****. **** ** *** money *** ****** *** ****** ******* of ********* ***** *** ******** **** to ********** ** ***** ******* ****** displays, ****** *** ************.

***** *****, **** **** *** *******, are * ********, *** ** **** need ** ****** ** *******. *** those ******* *** **** ** ***** there *** ** ******.

(3)
UM
Undisclosed Manufacturer #5
•Mar 02, 2021
In reply to Undisclosed Manufacturer #4

*********** *****. ******* **** ** **** the *** ** ******* ***** **** prove ** ** * ****** *******. I **** ****** ** ****** ********* a ******* ** ******* ******, *** every *** ** **** ********* **** they *** ******, ******* *** ***** calls ****** *** *****, *** ****** a *** ** *** *******. * have **** *** **** **** ** the *** ** ********** ********** *** virtual ******...*** **** *** **** ****** in, *** *** ****** ** ****, number ** ********* **** *********, ***** generated, *** *** **** ****** ** clicks **** ********* ** ******** *****.

* **** **** ***** ** ** a ********* ** * ****** ** virtual ******, *** * **** ***** excuses ** **** *** ** ***** single ***.

****** *** ** ***** ***** ** virtual ****** ** ** ******* ** use ** **********. * *** ********* all ** ************* *** **** ** Teams ** **** **** *) ** short ** ******** *** *) ***** relevant ** *** ******** (***** ***** a *** ** **** ********* *** it's ****** **** ******** **** *** ether ***** **** ******** ****** ********).

* ***'* ******* *** ** ** that *** * ******* ***** ****, because * ***'* ** **** ** research *** ******** ** *******, ** I ***'* ******** ******* ***** ***** to ** ***** ** ****.

* ***** **** ********** ******* ***** be *******, *** ** ***** ******'* entice ** **** ***** * ******* trade **** ****** ******** ******* ** Management.

(1)
JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Undisclosed Manufacturer #5

****** *** ** ***** ***** ** virtual ****** ** ** ******* ** use ** **********. * *** ********* all ** ************* *** **** ** Teams

****'* *** ******* ** **** **** with ********** ** **** *****. ***** a ****** **** ** *** ***** old **** ***** **** **** ***** normally ** ** ******. * ********* loses **** ******* / ********* ** people ***** ***** **** ** ****. If * ********* *****, *** ****** can ****** ****** **** ** **** other ****** ** *** ********** ** be **** ******* *** ********.

UM
Undisclosed Manufacturer #5
•Mar 02, 2021
In reply to John Honovich

**** **** *** **** **** **** first.** ***** ***** **** ********* ** 2020 ** * ****'* ********** **.

Avatar
Sean Nelson
•Mar 02, 2021
Nelly's Security

***** **** **** *** ****** ***** to **** ** ***** ***** ****** dramatically ** *** ********* ********** *****

JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Sean Nelson

***** ***** ****** ************

* **** *** ***** **** ** far *** ** * ** ******* that *** ****** *** ******* *********, please *****.

Avatar
Sean Nelson
•Mar 02, 2021
Nelly's Security
In reply to John Honovich

**** ****** **** ** *****, *** I ***** **** **** **** ** if **** **** ** **** ******** in *** ***** *****. ***** ****** is ***********, *** ***** ***** ***** the ****. ****** **** ***** ** any *********** *****.

JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Sean Nelson

* ***** **** **** **** ** if **** **** ** **** ******** in *** ***** *****.

*** ****** **** ** **** ** do ***** ******** *********. ** **** give ********* ** *** ********** ** come ****, ** **** **** *** same ********* ** *** ****** *** are ******* **** ******** ******* ***** ***? ******** **** *** but **** **** ***** ** ****** up **** **** *******, *** **** what ***** ******** **** **.

Avatar
Sean Nelson
•Mar 02, 2021
Nelly's Security
In reply to John Honovich

** ** **** **, *** * would ** ****. ** * ****** of ****, * ***** ****** ****** this **** ** * ********* ****. This **** ***** **** ** ** a ******** ********. ******** * ****** bit ** *** **** ******** **** year ** ****.

** **** **** ***** ** ** get ** **** ********** ** ******* at *** *****. * ***** *** have ** ** **** *********, *** may **** **** ********* ********** ** perpetuity. ****** ***** **** **** ** ensure **** **** *************

*** ******** *******: *** **** ******* a **** *** *** *** ** a **** *** **** *******?

JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Sean Nelson

*** **** ******* * **** *** how *** ** * **** *** they *******?

**** (*** ****) ****** *****. ****'* entire ********** ******** *** $*.** ******* in ********* ******** $*** ******* ******, * ****** 26% *** ******.

**** ****, **** **** ****:

***********, ***** ********* *** *% ** revenue ** ****, *** **** ******** significantly ** *** *****-** ********, **** revenue ** £****, **** **%, *** an ******** ********* **** ** £**** (£331m ******).

*** **** ** * ************ ****, their **** **** *** ***** ** just **** ** ****'* *******.

**** ** * *** **** **********.

U
Undisclosed #6
•Mar 02, 2021

* ***** * *** ** *** opinions **** *** ****** ******* ** one ***** **** **** ********** ******...

*** *** ***** ***** *** **** expensive, *** **** ********** **** **** refunds ** **** **** ****** *** didn't **** ********** ** *******.

***** *** *** **** * ********* business ** *** *** *****. *** basically * * *** *******, *** revenue ** ***** ** ******** ** sustain * ******* (******** +********* ******** + **** ****** ) *** *** whole ****.

********** : * **** ** *** events ********

(1)
JH
John Honovich
•Mar 02, 2021
IPVM
In reply to Undisclosed #6

*** *** ***** ***** *** **** expensive, *** **** ********** **** **** refunds ** **** **** ****** *** didn't **** ********** ** *******.

***, **** ** ****. *** *** West *** *********** ***** ** *** North ******** ******** ***** **** ****** and, *** ****** ** *****, **** decided ** ***** ** ****.

*******:******** ** *** ****: **** *** SIA **** *************,************* ** ******* '*** ****' **** and ********* *** **** ****

UI
Undisclosed Integrator #8
•Mar 03, 2021

***** ***** *** ** ****** **** the ****. ** *********** ** *** away **** *** ******/****, ***** ** attractive *** ******** ****** **** ****** of ************* ** **** ** ******* the *****, *** *** **** ****** provides **** ** * ***** ********** to ** ******** ********. *'** **** to **** ***** ***** ** * different ******** *** **'* ****** ***-********* to *** *** **** ******, *** glitz *** ******* ** *******, *** the ********** ** ****** *** **** (assuming ***'** ** *** ******** ******* it's ********* **** ********* ***). *******, they *** ************.

* ** ***** **** *** ***** for ********** *** ******** **********. * thought *** ***** **** ** *** for * ****** ** ***** *** pricey (*****, ********* ********), **** * joined **** *** *** ******* ** hear **** *** ********** *** ******. With ***** ************* **** ***** ***** are *** * ********* *** * business's ******* * **** **** ********** will **** ** **** *** ******* robbery *** ****** **** ** ** end *** ** ****** ***** *** survival **** **** ** ***** ******** space *** *** **** ********** ******, because ****** ****'* *** **** *****. There *** **** *** *****-**** ***** from **** ********* **** *** ** which, ** ******, ** **** *** their *** ****.

******** *'* **** ** **** **** their ******* ***. * **** ***** space ***'* ***** *** ******** ***** events **** **** ** ************ ******* and ******** * *** ** **** and ********. ******* ***** **** *** event *'** ******** ****** *** *** in *** ***** **** ***** *** my ***** *** *** ******* **** an *** ***, * ******* ******* at *** ** ******** *** *** way ** *** ****.

(1)
(1)
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