I made this its own post since the original article now has 100+ comments and this is a central enough issue that should be addressed directly.
The Axis event does not have '8-10 hours training' each day and it's certainly not grueling in any way. Axis shared the agenda, let's look (meals and entertainment highlighted in red):
For 6 hours of 'training' time, which are obviously marketing for Axis own products (e.g., 'Smarter products for better solutions'), these 'independent' consultants get a 3-hour welcome reception and 6 hours of meals and entertainment (including 3.5 hours at Topgolf).
Steven, you may genuinely have the best of intentions but this Axis event that you continue to defend is not 'grueling' in an way, outside of the amount of alcohol a consultant may choose to take from Axis during the various 'activities'.
Seriously, share this agenda with your clients. See what they think about 6 hours of edumarketing training with 6 hours of meals and entertainment.
What do you expect me to do, test 700 cameras? Look at 50 different manufacturers?
Based off this comment, yes.
"And I'll put my testing procedures up against yours, any day you care to choose. I've been testing and evaluating equipment since I was a manufacturers rep for Bosch and a few other companies almost 20 years ago. I'm just not so arrogant as to think I'm the only one who can compare 2 pieces of gear. My boss had me subscribe as he thought you were a valuable source of info, I've since shown him that its nothing we don't have in-house."
Jeez; talk about beating a dead mule! John, you've been around long enough to know that these events have been around for at least 20 years. Most major manufacturers do them for obvious reasons. I agree that Axis was untactful in their social media promotion of the event. Can we move on?
IPVMU Certified | 03/15/19 08:32am
John, 3 separate threads on the same topic?
It's sales. I really do not see what the issue is here. Sales people wine and dine all the time.
ADI throws a huge party at ISC. Does that mean purchasing agents are going to choose them over someone else who may be a better option for their company over a few drinks?
We do lunch and learns to get people to recommend our company. We don't have a beer donkey... yet...
I really do not see what the big deal is. If they are swayed by anything other than the facts, then shame on them but that can happen any number of ways.