Silicon Valley Startup Lumana Raises $24 Million Profile
While Silicon Valley startups, such as Ambient, Rhombus, Spot, and Verkada, have made traction over the last few years in video surveillance, concerns about their tactics are significant. Now, a new Silicon Valley entrant, Lumana, has come out of stealth, raising $24 million.
This post, based on an interview with CEO Sagi Ben Moshe and VP of Marketing Jordan Shou, examines the company's pitch and competitive positioning versus Silicon Valley rivals and incumbents.
Executive *******
****** ** ** ** / ***** platform, *** ****** ******* *** *******, they *** ********** *** ***** ******* and ******** ** ** *********** *** "no *****" **** *** *******. *** company ***** *** ** / ***** analytics ** *** ********* **************, ****** until ** **** **, ** **** not ** ******** ** ****** **** claims.
***** **** *** ******* **** ****** stealth, ** ** * **** ***** stage ** ******* ******* *********** *** maturity, *** *** ***** ******* *** a *** ******* ** ******* ****** to ************* ***** *********, ****** ** a ******** ***.
*** **** **** **** **** *********** how **** *** ******* *** ******* and ******* *** ******* ** *** raised.
Video ********* / **
***** *** ******* ************ ***** ***** competitors **** ***** ********* / ********* "built-in," ****** ********** **** ******* "****** quality" ** / ********* ***** "********" the **** ******** ** *** *********. As ****, **** ********* ***** ************* analytics"***********," "******," *** "******". ************, ***** ******* ***** ***** are **** *** ***** ******** (********* configurable):
********* ** *** ***************, ****** **** its ********* / ** ****** ************ learn (*** ****** / *****) *** is ******** ** **** ********'* *********** versus ****** *** ****** * ****** model ****** *** ******* / ***** / ********* *** *** *** “********” to **** ****.
************, ****** ******* ******* ***** ** analytics, ********* ******/******* *********, ******* ******* detection, *** *********, *** ******* ******, and***** ****, ***** ***** ********* / ******* to ********* ****** ** ******* ****** on ******** **********, *.*., (*** ****** warehouse). ****, ** ******* ** ***** below (********* ****** ********):
** ********, **** ***** *********** ** not ****** / ***** **** ********* “out ** *** ***.”
** **** *** *** ****** ******, so ** ****** ******* ** *** it ******** ******** ** ******, *** generally, "******" ** "********* ******" *** several ***********. *********** ****** ******* ****** widely **** **** *******, ********* ************* factors, ***** *******, ***.
Open / *** ***** ****** *******
*** *** ******* ********** **** ** Axis *** ****** *** ************* "*******" cameras ***, ****** **** ** *** competitors, ***** *** **** / ***********, Lumana ** **** *** ****** *****-***** cameras ** ********* **** **** *****.
******'*"****"(***** *****) ****** ****** *****-***** ******* to ******* / ****** ** ******'* platform ** **** ** *** *** analytics ** *****-***** *******:
Own *******, ******** ********
************, ****** ****** *** *** ******* (*****,*******, **********) ** * ** *** ******* with ** **** *** **** *** offer *****-***** *******, *****-*******, ********, ** any ***** "********* *******."
*** **** ******* *** ******* ********* using ***** *** ******* ** **** they ******* ******** ********** ** ***** own ******* *** ** *** ***** customers ** "*** *** *******" *****, good *** ***** ******* (** ********* above).
* **** ******** ******** ** ********, and **** ********** *** ***** *** 3-5 *****, ****** **** ************* **** increased ***** ********** **** *** **** few *****.
Pricing / ****
****** ******* ** ****** ************ *** device, ******* ** ***** ***********, *** the ******* ******** ** ******* ************ on ******* ** *** ****. *** company *** *** **** *** ** be **** *********** ** ***** **** than ****** *** ******** **** ** Avigilon.
***** *** ******* **** *** ********** price, ** ****** ****** *** ******** or *** **** **.
Access *******, ***** ***********
***** **** ** *** ***** *********** aim ** ****** ** ******** ***** own **** / *********** *********, ****** says **** **** ** ********* **** access ******* *** ***** ******* ********** that *** "*******" ** ***** ******** versus ******** ***** ***.
*******, *** ******* **** **** **** focus ** ***** ***** ******** / AI ******** *** ***** ****** ** build / ********* **** **** ** access *******, *********, ***. **** ********* with ******* *** *******, *** *** building *** / ****** ** ** fully ***-**-*** *********.
** *** ***** ****, ******* ****** is ** *****, ** ***** **** its *** ***** ** ********** ******** and *** ***** ************ **** *** commonplace ** **** ****** *********.
Go ** ******
***** * ****** ******* ******* ******* is ***** / ***** ********* ******* directly ** *** ***** ** "******* out *** **********," ****** **** **** are ******* ******** (***** ** ****** at **** *****) *** *** ** sell ******* *** ******* *** ****** to ** *********** *** "** *****" with *** ******** / *******.
******* *** ***** ****** *********, *** ** ** *********** ***** executive *** ***** ~* ***** ** Intel *** **** ***** ***** ** Seagate:
*** ********* *** ****** **** ** building *** *** ******* *** ************ its ***** ****, ****** *** **** they ******* **** *** **** **** remains ** ** ****.
*******
***** *****-***** *******, ****** ** ******** of ********** ****** *********, **** ** found ********* *******, ** ** ** not ********** ** ******** *** ******* at **** ***** *****.
***** *** **** * ****** ** broad ******** ***** *** **** **** to ** * ****** ***.
** *** *** **** ********* *** for ******* *** **** ** **** an **-***-****** **** **** ***** **** AI *** ***** *** ** ***** open, ** **** ** **** ********* the ******** *********** ** * ******* at **** ** ***** *****.
**** ***** **** * **** *********** product. ******* ******* ** ******** **** and ****** ** ****** ** *** field.
*** ******* *** *********** ** ******* 3rd ***** ******* ** * ******* differentiator.
*** ******* *** *********** ** ******* 3rd ***** ******* ** * ******* differentiator.
****'* ***** * **** ** *** times *** ******* ****** **** **** this ** * ********** **** *********.
*** **** **** *** ******** ******** car **** *** ***** ***?