we have tested the standard S1 and I must say, it does give GoPro a run for its money. Then again they have a strong running start.
Hikvision / Ezviz 'Knocks Off' GoPro
Published Jan 05, 2016 05:00 AM
In one of the strangest press releases ever, Hikvision's Ezviz is bragging how their new action camera 'knocks off' industry leader GoPro. Though the release omits GoPro's name, it is obvious that they are targeting them, "the market leading brand for action cameras."
********
********* ********* **** *** ********** **** 'knockoff', ** ****** ******* *****,****** "* ***** ** ******** **** ** something." ** ***** **** **, *** that ***** ** **** **** *******. Inside *** *******, ********* ********* **** they ***"********* **** ****** **** ***** **** share *** *** ****** ******."
******* ******** ****** *****, ** **** be **** *********** ** *** *** Hikvision ******* ** **** *****, ** GoPro *** ***** * ******** ***** in ****** *****. ********* ********* **** lead, *********** *****'* "********* ************ *** ****."
GoPro *****
********* / *****'* ****** ****** ******** is ****** ****+, "******** ** **** $***.**", ***** ** one of *** **** ********* ******* ********* *****. That ** **** ********* **** *** of *****'* ********* *** ***** ******* end ***** ***** [**** ** ****** available], ***** ***** **** ***** ****** is *** ***** **** ********* ** comparing ***** ******** *******. *******, *** HERO4 ***** ******* *** **** $*** more, ***** ** *** * **** gap, ***** *****'* ***** ******, ***********, ecosystem, *****, ***.
******: ************ ******* ********* ** ***** '****", ******* *** "+", *** $*** less, **** **** ******** ******** **** the ****+.
Financials *****
***** ** ****** ****, **** **** revenue ******* $* ******* ***, ** a **** ~**% ****** ****, ******** 5+ ******* ***** ** ****. ** such ***** *** ***** *********** ***** and *********** ** *** ****** ****** ****** market.
** **** ** *********** ** *** how ********* **** ** *** *********** action ****** ******. **** **** ***** Hikvision ** ******* *** ******* ** will **** **** ********** ********** ** match ** ** ** **** *******?
Comments (18)
UD
Undisclosed Distributor #1
Jan 05, 2016JH
John Honovich
Jan 05, 2016Where's the S1 being sold? I ask because it does not appear to be released in North America.
I am curious how much less Hikvision is willing to sell less than GoPro given GoPro's scale is formidable in its own right.
UD
Undisclosed Distributor #1
Jan 05, 2016southern europe John, but its still only small numbers
a true release to the market is still in the making, but its not an installer product. you will see more and more Ezviz coming in the future, all non-installer products. Noth America Ezviz would have been better off starting with this camera and adding CCTV later if you ask me.
LL
Louis Li
Jan 05, 2016They waited for the Ezviz cloud to be tested and ready in the US before offering consumer product line here. Do they have the cloud service up in Europe as well?
Andrius Dapkevicius
Jan 06, 2016They have this service from Amazon in Ireland. But all the cloud products are still on the process
Andrius Dapkevicius
Jan 06, 2016Main market for S1 now is Italy. They already started to make marketing activities in that market. I have one S1 in my drawer. To be honest you can find cheaper cameras on the market which could fit S1 quality. In 2016 Feb. there should be launched S5 version with 30fps@4K. What I like about that version is digital stabilization control which is not very common in action cameras because of wide angle being lost. However to compete in this area I see no point. Better to focus on EZVIZ smart home / DIY solutions.
U
Undisclosed #2
Jan 05, 2016And meanwhile, consumer electronics companies are trying to get more into the security camera market: Archerfish 2.0?
JH
John Honovich
Jan 05, 20162, thanks.
Here's the Netamo's Presence intro video:
Interesting, specs - uses a 4MP sensor and no subscription fee. Now, if the analytics work...
U
Undisclosed #3
Jan 05, 2016Snarky comment warning
"A Chinese company is making knockoffs, say it is not so. I cant believe china would make a knock off a another product and sell it to the same market as the original..."
China got to keep those numbers up one way or another. just one more avenue for them to do so.
LL
Louis Li
Jan 05, 2016A different perspective:
the capital market seems already throw Gopro out
along with its chip supplier AMBA .
Whether s1 is the next newborn baby or not, remains to be seen.
Btw, s1 will be shown at CES, something tells me that it can be found not too far from the huge white/red Hikvision sign :-)
JH
John Honovich
Jan 05, 2016Hikvision's down nearly 40% from its peak last year, and it would almost certainly be worse if the China government did not restrict selling and bought shares to hold up the Chinese market.
I'd be reluctant in either case to make a judgement based on the volatile capital markets.
What I am curious to see is how Hikvision does in a pure consumer space. Branding / marketing are generally much more important there than in B2B and GoPro has a strong brand while Ezviz has none.
LL
Louis Li
Jan 05, 2016John, same here to watch and see how they are attacking in consumer space.
Witness Vizio started from zero maket share and Leveno opened the door here by acquiring IBM consumer line and now comes Volvo etc....
JH
John Honovich
Jan 05, 2016Vizio is an American company, with a Taiwanese-American founder, so it's not an example of Chinese company building a consumer brand.
RM
Richard Martinez
Jan 05, 2016John,
With the Chinese Government behind them with unlimited funding, they will make a dent in that sector as well. I consider this practice an unfair market manipulation.
When it comes to our sector, the worst part is that we are all helping Hikvision take us all out of business.
UM
Undisclosed Manufacturer #4
Jan 05, 2016We live in free-market economy which is the driving force of our country for hundreds of years. We make our purchase decision based on financials. Only time will tell who will win in the end.
U
Undisclosed #5
Jan 07, 2016
U
Undisclosed #5
Jan 07, 2016EZ does it again, with an Arlo killer?
U
Undisclosed #5
Jan 07, 2016