Axis Launches Chinese Competitor Line

Published Apr 06, 2016 12:24 PM

After years of letting Chinese manufacturers bully Axis out of the low end of the market, Axis has launched its most aggressive entry level offering ever.

In this note, we examine the new Axis Companion line, its features, pricing and how it matches up against the biggest Chinese and Western manufacturers.

Camera Overview

Axis is releasing 3 new 'Companion' domes - all 1080p, one indoor, two outdoor with one offering integrated IR. There are 3 critical differentiators:

  • *****: ******** ** $*** **** *** the ****** **** ($*** **** ********), this ** *** ****** **** **** Axis *** **** ********. ** ***** this ****, **** ****** **** **** had **** $*** (*** **** *****). Even ****** *** **** *** ************ ** $*** *** ****. **** will *** **** * ~$*** ****** price ***** ****, ***** ** * major ******** ** ***** ***** *******.
  • ******: *** '*********' ***** **** **** work ******** ****** ********* *** *********** ****. ** **** *** **** with *** *** ***** ***** *** Axis ****** *******.
  • ***********: ****** *** ********* ***** **** be **** **** **** ********* ********, you *** *** *** ***** *** other **** ****** / **** ******* / ******* / *****-******, ***. **** you ****. ***** **** *** * great ******* ** ********, **** ****** flexibility ** ****** **** ***** ********* choice *** ****** *** *************.

***** ** ** ******* ** *** Companion **** ********* *** ******* *** the *** / ****** (********* *****):

IPVM Image

NVR / ****** ********

** ******** ** *** * *******, Axis ** *********:

  • ** * ******* *** **** ** embedded *** ****** ********* ** *** or *** ******* *** * ********** MSRP ** $*** ** $***. ***** that **** **** *** ********* ******** that ** ******** ** ***** **** camera, ** ******* *** ******** *** or ***** ** ****** ** *** NVR. **** *** ***** *** ** NVR ** ******** ***** ** **** price *****. *** ******* ***** ****** this ***** ** ********* ** * low **** ***** ***** *** **** a ******** *** ******. *** *** Companion *** ********** / ******** *****.
  • * * **** *** ****** *** $79. *** *** ****** ** *** special *** ********** ******* ******* ****** counts. **** ***** ******* ****** ***** camera **-***** ******* ** * ***** party ***.

Pricing ********** ****** ****

*** **** ***** ***** ** ***** that **** *** *** **** ****'****** *** '***-** ******' * ******* 'system'. ****** *** ****** ****** *** a *** **** ** $***, *** system *** **** ***** *********** (*.*., 49' *** ***** ***, **** ****, 128GB *** *******, ***.). ***** ****, we ****** *** ****** *** ******* ignored **** ******** *** ** ***** we. *** *** ********* ****** ** much **** ********** / *********** **** mainstream *********.

*** ****** **** * ****** **** Companion ****** **** *** ~$*,*** ********* 1080p ****** *******, *** ****** / storage. *********** **** *******, ***** ** about *** **** ***** ** *** entire ********* ****** **** *** *** cameras *** **** ********* ** ********** $1,000+ ***. *** ******* ***** **** is ***** ********, **** *** ********** in *** *** ** *** ******.

Western **********

** *** ******* (*** ********) ****, compared ** *** ** *** ***** big ****** (*.*., ********, *****, *********, Pelco, ****), ***** ** ****** ******* close ** *** **** *** **** key ********* ** *** *** **** Companion ****. *** **** ******** ** half *** ***** ** **** **** almost *** ***** *** ***** ********.

** **** ***, ***** *** **** the ******* ** ********** ** * bigger ***** **** ***** ****, **** now *** * **** ****** ********. This **** ** ***** ********** ******** from*** *** ****.

China **********

** *** ***** ****, **** ******* legitimate ******* ******* **** ** ******* markets (*.*., ********* ********** *** **** email ******), ******* ********** **** *** generally ******* **** ********* **** ******* outdoor ******* *** ********** **:

  • *** **** ***** * ** ****** kit~$***, **** ** ****** ***** ** that ***** ** ****
  • ************* ***** * ** ******* ***~$*,***, ******* ** ****
  • ************* ***** * ******* ** ****** TVI *** ~$***
  • ***** ********* ** ******* * ** channel ***~$*,***
  • ***** ********* ** ******* * ******* TVI ***~$***

** ******, **** *** *** ********* including *** *****, ********** *** ******* and *******, ***** *** ********, ***.

** **** **** ***** ********* **** a ***** ******* *** *** **** wealthier *************, **** ***** ** ***** enough. *******, *** *** ******* ******* comes ** ** ****** *****, ***** even *** ***** * ***** ******** for ********** ** ****** *********.

***********?

** *** **** ****, **** ********* VMS ********* ****. ** ** ****** simple ** ***, *** **** ****** cloud ************ (**** ** ***** **** should ***** ** ***** ******* *** and ***** ********* ******* ********* ****** as ****). ******* ****** ********* *** ** ******.

** *** ****** ****, ** **** be **** *********** ** *** *** well ** ********. ** **** *** have **** ***, *********** *** ********** IR, ** ***** ***** ******* ****** not ** ********. *** *** ******** or **** ** ** **** ** a *** ******. ** **** **** when ********.

Closed ********

*** ******* ******* ** *** ** that **** *** **** * ******** decision ** ***** *** ********* ******* to **** **** ********* *** *** AVHS. ** ****** **** ** * tradeoff ** **** ******** ***** ******* (i.e., ***** ************* *** ***** *****) and ***** ******* ******* ************* ***** higher ****** *********. *******, **** ***** if *** **** **** ** ******* the *** ** ****** ** * 3rd ***** ***, *** ******* *** essentially $***+ ******.

********, ***** *** **** $*** ** cameras **** ******* ***** (** **** RTSP) **** *** ** ********* ** integrated **** ***** ***** / *********.

*** ****** ******* ** ***** ***** (and **** ** *********** **** ** small **********), **** *** *** ** a *******, *** ** ***** *** some ****** ***** ********* **** *** road **** **** *** ** ****** or ******* *** *** **** ** find *** *** ******* ** *** 'open' ***** ******** *** ****** **** their ***** ***** *******.

Lower *****? ** ******?

** ***** **** **** ******* ** analog ****** / ***** **** ****** more ***** ** ************* ******* ** the *** ***, *** ** ***** Axis ***** ** ***** *********** **** an ** ****** ********. **** *** been *** ** *** **** / most ******* ****** ******* ********* *** years. ** ******, *****, **** **** encodes ** ****** ***** *** ***** no ****** ******* ** *** (** nor **).

*** ** **** ** ***** ******* about *** ****** *** *** *** completely, ** ***** **** **** **** to *** ** ******. **** *** aggressively ***** **** *** **** ** IP, *** ** ******* **** **** hurt ***** **** *** *********** *** the ******* **** ** **** ******* by ****** ******* **** ******** ** HD ****** ** **** ***** ***** than ****' ****** **** ******** ****.

****

Comments (23)
UI
Undisclosed Integrator #1
Apr 06, 2016

Shame they don't support even rtsp...

I wonder how how long it will take for someone to unlock them, it's only Linux..

(6)
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UI
Undisclosed Integrator #2
Apr 06, 2016

I don't see the value in this line. You're essentially paying for the name. I don't see these bringing any more value than any low priced competitors (ex: Hik or Dahua) And being that it's "made in China" all of the die hard "Made in the USA" fans argument goes away.

I would always recommend Hik over these when the customer doesn't need high end features.

Just my thoughts,

(5)
(2)
JH
John Honovich
Apr 06, 2016
IPVM

2, that's a good point. If you are a happy Hikvision OEM or dealer, the Axis companion line is not going to be that attractive.

How much of the market is either not happy or not inclined to use Hikvision / Dahua / Shenzhen becomes the big question.

(1)
U
Undisclosed #3
Apr 06, 2016
IPVMU Certified

Ubiquiti: "Let's be more like Axis!"

Axis: "Let's be more like Ubuquiti!"

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(5)
Avatar
Jon Dillabaugh
Apr 06, 2016
Pro Focus LLC

People are voting this up simply because it's Axis. If this was any other MFG it would be ridiculed. Crippled, overpriced, knee-jerk reaction to Hik and Dahua. This isn't a real competitor. It's desperation.

(3)
UI
Undisclosed Integrator #4
Apr 06, 2016

While I applaud Axis for finally trying something, it may be too little too late. Hikvision Gold and Platinum Partners are given a 5-year warranty - 12 months, no hassle over the counter exchange from ADI and the rest is shipped to California.

I saw some posts earlier about Axis and their RMA procedure. If they are serious about competing with Hik and Dahua, they should step up their customer support as well.

(1)
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JH
John Honovich
Apr 07, 2016
IPVM

U4, as a point of clarification, Axis is now including 3 year warranty standard on M series as well as this Companion line. Previously, M series was only 1 year.

Your points remain about Hikvision's warranty offering but I wanted to note the recent change at Axis.

JH
John Honovich
Apr 07, 2016
IPVM

Here is a picture of the new Axis companion IR dome, it is not as big as it appears in the marketing photo above.

On the other hand, it is definitely still significantly bigger than equivalent Chinese integrated IR cameras with the ring of IR LEDs. Axis says this provides better performance, something we will be including in future tests.

Avatar
Kyle Folger
Apr 07, 2016
IPVMU Certified

It may not be that big but almost all the other Axis cameras I've seen don't look this ugly.

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UI
Undisclosed Integrator #5
Apr 07, 2016

Won't look past this article about them.

WS
Wolfgang Sembacher
Apr 07, 2016

I think if Axis will start a (Price) war with Chinese vendors they can only lose.
HIKVISION will grab their business and hurt them more and more!
HD Analog is fine but the future is IP.
This is my oppinion and I did not say they will kill them ;-)

(1)
Avatar
Sean Nelson
Apr 08, 2016
Nelly's Security

Waste of time of productuon and marketing dollars. Dont try to compete at a level you cant compete at. Focus more on differentiating product features at a product level you can compete with.

(3)
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Brian Karas
Apr 08, 2016
IPVM

I spoke with an Axis employee about this, and he said it was a way for Axis to show that they're not ignoring the low-cost market. They have something if you are an "Axis guy" and want to have an offering, but it seemed like his take was that this wasn't meant to be a high-volume product.

JH
John Honovich
Apr 08, 2016
IPVM

Voting results. While overall members are split somewhat evenly among the options, integrators and manufacturers disagree.

~40% of manufacturers voted this very attractive but only ~20% of integrators did.

In this case, I suspect integrators have a better feel for the demand / competitive issues for small business, and therefore interpret it as a negative sign for Axis.

(1)
Avatar
Scott Gerrels
Apr 11, 2016
IPVMU Certified

I'm mixed on this, I use Axis for their features and ability to integrate with many platforms. What the heck will I be getting with this new line, and other than wanting an Axis name brand sticker on a low end chinese camera?

U
Undisclosed #3
Apr 11, 2016
IPVMU Certified

Btw, the NVR is also a wireless access point.

Avatar
James Stuart
May 04, 2016

Interesting the Integrators that tout HIK and bemoan Axis for "competing" with HIK for the low end market. A true Integrator wouldn't have a problem selling the value of higher priced and higher quality products across the board, not just video. We have a saying where I work...."if you can't speak to the features, functionality and benefits of what you have quoted, then you can only talk about price."

Obviously many who sell security sell at the bottom of the heap. Yes, you can find HIK at ADI, Walmart, and Supercircuits, but you won't see Axis on the open market. Didn't see any comments on that one. I'll stand with Brian above and his take from an Axis employee.

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Jon Dillabaugh
May 04, 2016
Pro Focus LLC

So you can't find Axis on Amazon or eBay?

Avatar
James Stuart
May 04, 2016

Please be real here.....you can find anything on EBay and Amazon. Many products "not" direct from the manufacturer. Point taken, but not valid.

JH
John Honovich
May 04, 2016
IPVM

James, what do you mean when you say 'on the open market'? I am just not sure what specifically this refers to.

U
Undisclosed #3
May 04, 2016
IPVMU Certified

Related: Axis vs Avigilon vs FLIR vs Hikvision vs Samsung Camera Pricing

Edit: I originally linked the wrong one.

UI
Undisclosed Integrator #2
May 04, 2016

I didn't bemoan Axis on their high level products. We are currently talking about Axis's cheap chinese line. Which in my opinion bring no value to the table. It's still higher priced than the low end of the market and... closed...? uh... how do you equate that to value??

Oh and for the record, from my experiences with Hik they do make quality products both on the high end and the low end of the spectrum.

I'm not in love with the idea of a chinese company coming in and taking business from the american manufacturing sector but in the scope of things if someone comes and offers to sell me the same coat for a fraction of the price in not going to pay a premium just for a label.

Avatar
Jon Dillabaugh
May 04, 2016
Pro Focus LLC

"I'm not in love with the idea of a chinese company coming in and taking business from the american manufacturing sector"

Which cameras are made in the USA? Maybe a few are assembled here?