Winners Losers Spring 2012

By John Honovich, Published on Apr 22, 2012

Now that the dust has settled from the product announcements of the last month, we can better understand the impact on the overall video surveillance market.

Trends

Here's the biggest three trends we see out of nearly 50 new product announcements:

  • Lack of Innovation: Even more so than last fall, very few new products were especially noteworthy. This was especially surprisingly, given that Spring is traditionally the time of year when the biggest releases happen.
  • Edge Storage: Centered around Axis's expanded support, numerous VMSes added support as well as Axis's own controversial VMS replacement offering. While people talked about edge storage for years, this is by far the application's biggest boost ever.
  • Improved Image Quality: While resolution increases were uncommon this year, a slew of prominent manufacturers increased enhanced WDR and/or low light performance. As such, we see 'beautiful' surveillance video becoming commonplace.

Compare these to our analysis of Fall 2011 and Spring 2011 trends.

Winners and Losers

Inside, we break down the moves of the following notable manufacturers:

  • Arecont Vision
  • Avigilon
  • Axis
  • D-Link
  • Dedicated Micros
  • DVTel
  • Envysion
  • Exacq
  • IndigoVision
  • Ingram Micro
  • Intersil
  • ipConfigure
  • Milestone Systems
  • Mobotix
  • NLSS
  • OnSSI
  • Panasonic
  • Pelco
  • Pixim
  • Samsung
  • Sony
  • Veracity

Winners

Given the low overall innovation, the bar for being a 'winner' was set accordingly. 

Arecont Vision - Arecont's first WDR cameras have potential. Leveraging new imagers and software, Arecont may be able to improve their image quality at their typical rock bottom prices. That said, we still remain quite cautious of the them given integrator's reports of Arecont as the worst overall camera. As soon as the WDR cameras ship, we will be sure to test.

Avigilon - Avigilon too released a WDR camera plus an H.264 5MP version. Like Arecont, the pricing is quite attractive. It is not a huge move but it is solid progress for a company already in a strong position.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Axis - Axis continues to release more products and more innovative offerings than any other surveillance manufacturers. While the overwhelming attention went to Axis Camera Companion, Axis is also solidifying their line as the one to use for those wanting edge storage on 3rd party VMSes - a growing differentiator. Plus, Axis refreshed their HD domes to incorporate their super low light technology - a nice addition of a truly useful feature. Finally, Axis is now offering integrated IR cameras with a well thought out design.

DVTel - With a lot of buzz around the concept of turning smartphones into surveillance cameras, DVTel is the first and only VMS provider to ship this feature in production. It's a nice niche among the company's target market and a solid, though temporary, way to differentiate themselves against direct competitors. And, of course, it is far better than the wacky 3D demo they ran at a past show.

Envysion - Likely the world's most successful VSaaS company, Enyvsion is the strongest contrarian to the hosted / AVHS style approach to the cloud. Envysion continues to roll out large projects [link no longer available] quietly and is a clear template of how to do VSaaS right, in the midst of so many floundering.

Exacq - Exacq's Edge release plays into one of the biggest new trends and differentiates them against major competitors Milestone / OnSSI. Combined with a number of incremental enhancements, Exacq continues to move itself up the tiers of the strongest VMS players.

Intersil - Intersil's SLOC is quietly powering a steep drop in the cost of reusing coax cable for IP cameras. This is best demonstrated by Altronix's recent release and Sony's hybrid camera line. This might be an accessory but it is an important one and a significant shift in the positioning of products in that niche.

ipConfigure - A 1000MP camera demonstration plus an LPR app for Axis cameras combines for one of the most buzzworthy players of the season. Now the main problem is that they are primarily a VMS developer. On the plus side, they are rightfully getting a lot more attention than a mid tier VMS provider ever gets. However, can they translate that into long term success?

NLSS - Clearly, NLSS is the most interesting up and coming VMS/NVR alternative. The core product continues to mature with a new incremental release [link no longer available] plus they have added in a facial recognition option. The company has built a pretty broad and deep product in an extremely short period of time.

Panasonic - Panasonic released a lot of new cameras. In an innovation environment so low, it is worth citing positively. Check out their new low cost HD home line, the new HD domes and the new integrated IR camera.

Losers

Ingram Micro - Worst in Show, 'nuff said. See here and here.

Milestone Systems - One of the best surveillance marketers has seemingly lost its marketing mojo. For example:

Of course, this follows last year's Milestone NVR dud. For a company that prides itself in valuing its partners and being the 'open platform' company, they sure have been doing a lot to antagonize them over the past year.

Milestone, without savvy marketing, is a bloated VMS, with an increasingly unattractive support plan and rising total cost of ownership.

Mobotix - It's as if Mobotix just gave up a few years ago. Their empty booth [link no longer available] was just the latest sign in their troubles. Finally, Mobotix is starting to release details on their first new surveillance line in years - the S14. It looks to be a niche product for discrete/covert applications.

Sony - While Sony announced nothing new, all of its major competitors introduced notable new products. We do not count the Sony hybrid cameras as new because they have been marketing them for a year now, including at the previous two seasons of shows. Sony is still a strong player but a lot of their advantages are being eaten away. We hear a new generation is coming in the near future and it will be needed if they are to keep their strong position in the marketplace.

Veracity - Veracity is best known for their ethernet over coax adapters and is likely the best known player in that entire niche. Their challenge comes from Intersil enabling new entrants to compete with their core business at much lower prices. For demanding applications, Veracity's products still have advantages over Intersil options (see our Altronix review). However, many will be attracted to the much lower pricing of these new alternatives. It will be interesting to see how Veracity responds. Recently Veracity has been more focused on its storage offerings.

Notables

While the following companies may not be clear winners or losers, they did make notable moves:

D-Link - D-Link continues to expand its product line and focus on becoming a professional surveillance option. The most noteworthy individual D-Link product we saw was their Cloud enabled offerings which we think has significant potential in the SOHO / SMB market.

Dedicated Micros - DM issued a press release bragging how they did not exhibit at the most well attended ISC West in years. Nicely played, as usual.

IndigoVision - After months of dramatic public turmoil, the company appears to be stabilizing. New products were modest this season and they have a lot of work ahead of them if they are going to compete with newer IP surveillance products.

OnSSI - In typical fashion, OnSSI's canny marketers took a solid feature (transcoding) and warped it into disproportionate marketing buzz (an award plus cloud claims). The main challenge remains - They are a VMS reseller with some software add ons.

Pelco - Pelco did not release anything particularly notable. More and more the company looks like it is transforming into the new Honeywell - a conglomerate with lots of OK products but not a technology or product leader. We have given up any hope they can challenge Axis for IP camera supremacy.

Pixim - The company's positioning has effectively flipped. In the past, the company was known for providing overall top tier image quality. Now, with Pixim continuing not to support MP / HD, they have become an enabler for decent quality, low cost, mostly analog products (good example, their recent Nightwolf release). It may very well be a good business for the company, but for those seeking top tier imaging, Pixim has basically withdrawn from the race while the biggest surveillance manufacturers have released their own high quality MP offerings.

Samsung - Their core IP marketing campaign is for VGA cameras - a seemingly baffling move in 2012. However, the price points of the offering makes sense for cost conscious buyers.

Comments : Members only. Login. or Join.

Related Reports

Bottom: Integrators Start To Stand Vs Coronavirus on Apr 20, 2020
Good news - IPVM integrator statistics show that while coronavirus has hit...
2020 Video Surveillance Cameras State Of The Market on Jan 03, 2020
Each year, IPVM explains the main advances and changes for video surveillance...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Mobile Access Control Usage Statistics 2020 on Sep 21, 2020
Most smartphones can be used as access control credentials, but how...
Milestone Presents XProtect On AWS on May 04, 2020
Milestone presented its XProtect on AWS offering at the April 2020 IPVM New...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various...
Verkada Raises $80 Million, Triples Valuation To $1.6 Billion on Jan 30, 2020
Verkada's rocketing valuation continues. 9 months ago, they got a...
Favorite Video Surveillance Hard Drive Manufacturer 2020 on Aug 27, 2020
Western Digital and Seagate effectively have a duopoly in hard drives but...
Directory of 97 Video Surveillance Startups on May 20, 2020
This directory provides a list of video surveillance startups to help you see...
Video Analytics 101 on Mar 16, 2020
This guide teaches the fundamentals of video surveillance...
Biggest Low Light Problems 2019 on Nov 08, 2019
Over 150 integrators responded to our survey question: "What are the biggest...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May...
IP Camera Browser Support: Who's Broken / Who Works on Dec 10, 2019
For many years, IP cameras depended on ActiveX control, whose security flaws...
Dahua, Hikvision, ZKTeco Face Mask Detection Shootout on Jun 19, 2020
Temperature tablets with face mask detection are one of the hottest trends in...
Directory Of 150 Video Analytics Suppliers on Dec 17, 2019
This directory provides a list of video analytics providers to help you see...

Recent Reports

Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic presented its i-PRO X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...
Watrix Gait Recognition Profile on Oct 16, 2020
Watrix is the world's only gait recognition surveillance provider IPVM has...
Intel Presents Edge-to-Cloud Ecosystem for Video Analytics on Oct 16, 2020
Intel presented its processors and software toolkit for computer vision at...
Best Manufacturer Technical Support 2020 on Oct 16, 2020
5 manufacturers stood out as providing the best technical support to ~200...
Microsoft Azure Presents Live Video Analytics on Oct 15, 2020
Microsoft Azure presented its Live Video Analytics offering at the September...
Worst Manufacturer Technical Support 2020 on Oct 15, 2020
4 manufacturers stood out as providing the worst technical support to ~200...
Clorox Announces, Then Pulls, Fever Camera on Oct 15, 2020
For almost one week, Clorox was marketing fever cameras. The booming...
Faulty Hikvision Fever Cam Setup at Mexico City Basilica and Cathedral on Oct 14, 2020
Donated Hikvision fever cameras (claiming screening of 1,800 people/min. with...
Directory of 209 "Fever" Camera Suppliers on Oct 14, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Avigilon UMD / UAD Tested on Oct 14, 2020
Avigilon's Unusual Activity Detection and Unusual Motion Detection claim to...
Longse Promoting Hikvision Partner Fullhan Chip Based Cameras on Oct 14, 2020
With Huawei HiSilicon production being shut down at TSMC, camera...
Meridian & Goodview (BEMS Relabeller) Temperature Screening Tested on Oct 13, 2020
A lot of temperature tablets look exactly alike and that is because they use...
Monitoring Alarm Systems From Home - Innovation or Danger? on Oct 13, 2020
Remote monitoring by alarm companies since COVID-19 is bringing cost savings...