Who the Hell is Killing the Pelco Brand???

Author: John Honovich, Published on Sep 18, 2011

What a colossal marketing mistake - It looks like Schneider Electric is phasing out the Pelco brand in favor of its own [UPDATE: Schneider denies this, details below]. Perhaps this makes sense in a barbarian sense (to the victor goes the spoils) but this is foolish and damaging for a company struggling to transition to surveillance's new world.

Earlier this week, we noticed how a marketing newsletter promoting ASIS 2011 shifted the focus and branding of Pelco products to Scheineder Electric. Today, we saw the Pelco booth which is basically now the Schneider Electric booth. It features a large display for Schneider with a much smaller placard below saying Pelco.

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