What Do Rubber Ducks Have to Do With Security?By: John Honovich, Published on Aug 14, 2012
- Viking rubber ducks for Axis employees
- Super villian rubber ducks for OV employees
- Zombie rubber ducks for analog dealers
Now, you may be saying, "Why is this company giving away rubber ducks?" This manufacturer's answer is that "kids love parents and grandparents to bring back cool stuff." All ASIS attendees need to do is pre-order and pick them up at the manufacturer's booth.
And there you have it - rubber ducks to get visitors to their booth. Genius or insanity?
The rubber ducks cost almost nothing. You can buy the presidential rubber duck set online for $3.95. And that may be the genius in this plan. If they can some qualified booth visitors for a few dollar gimmick, it's a huge win.
Well played, rubber duckie manufacturer...
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