"Well actually nothing," admits a security manufacturer who is giving away 3000 rubber ducks at ASIS 2012. Indeed, there are 25 sets for you to pick from, including:
- Viking rubber ducks for Axis employees
- Super villian rubber ducks for OV employees
- Zombie rubber ducks for analog dealers
Now, you may be saying, "Why is this company giving away rubber ducks?" This manufacturer's answer is that "kids love parents and grandparents to bring back cool stuff." All ASIS attendees need to do is pre-order and pick them up at the manufacturer's booth.
And there you have it - rubber ducks to get visitors to their booth. Genius or insanity?
The rubber ducks cost almost nothing. You can buy the presidential rubber duck set online for $3.95. And that may be the genius in this plan. If they can some qualified booth visitors for a few dollar gimmick, it's a huge win.
Well played, rubber duckie manufacturer...
'Best In Show' Fails
on Apr 19, 2018
ISC West's "Best In Show" has failed.
For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Best and Worst ISC West 2018
on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing.
First, here are 20+...
ISC West Bans Booth Babes
on Mar 22, 2018
Booth babes, goodbye.
Technically, ISC West banned them 2 years ago with a 'staffing attire' requirement but it looks like ISC West is going to...
Favorite NVR / VMS Manufacturers 2018
on Feb 12, 2018
There is a new integrator favorite VMS.
In 2016, 2 VMSes were effectively tied for top choice. One of those VMSes favorability was stable while...
Top ISC West 2018 Booth Moves
on Jan 23, 2018
ISC West spending frequently signals market expansion and trend shifts. In 2016, the surge of Chinese exhibitors underscored the race to the...
CES 2018 Show Final Report
on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.
ASIS Dumps 'ASIS' For Show, Now GSX
on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'.
This is a classic marketing mistake. For a show struggling...
Most Recent Industry Reports
Hanwha Wisenet X Analytics and VMD Test
on May 24, 2018
Continuing our updated testing of camera analytics, we tested Hanwha's Wisenet X analytics for over two weeks in multiple scenes, indoors and out,...
Software Only VMS vs NVR Appliances
on May 23, 2018
Should you buy your own PC/server and load VMS software on it or get a turnkey appliance (both hardware and software, e.g., NVR, Hybrid DVR) from a...
Buy Arecont: Top Bid $10 Million Cash
on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition).
This year, Arecont has a deal for a...
Installing Box Cameras Indoors Tutorial
on May 22, 2018
This tutorial starts our physical installation for video surveillance series, starting with Box Cameras, one of the oldest and most basic types....