"Well actually nothing," admits a security manufacturer who is giving away 3000 rubber ducks at ASIS 2012. Indeed, there are 25 sets for you to pick from, including:
- Viking rubber ducks for Axis employees
- Super villian rubber ducks for OV employees
- Zombie rubber ducks for analog dealers
Now, you may be saying, "Why is this company giving away rubber ducks?" This manufacturer's answer is that "kids love parents and grandparents to bring back cool stuff." All ASIS attendees need to do is pre-order and pick them up at the manufacturer's booth.
And there you have it - rubber ducks to get visitors to their booth. Genius or insanity?
The rubber ducks cost almost nothing. You can buy the presidential rubber duck set online for $3.95. And that may be the genius in this plan. If they can some qualified booth visitors for a few dollar gimmick, it's a huge win.
Well played, rubber duckie manufacturer...
Bank Security Manager Interview
on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more.
In this interview, IPVM spoke with bank security...
ASIS Sells GSX 2019 Education Sessions
on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Bastille Cell Phone Tracking Profile
on Apr 30, 2019
Is tracking someone by their cellphone the next generation of surveillance?
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Milestone Drops IFSEC
on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
Top ISC West 2019 Booth Moves
on Mar 05, 2019
With ISC West just a month away, we examine the most notable exhibitor moves including big exhibitors who dropped out and a number of significant...
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