What a Moron Manufacturer

By: John Honovich, Published on Jul 03, 2013

Every so often, we run into a manufacturer so moronic, so completely clueless, that it stuns even us. Today, I'd like introduce you to Viaas / Third Iris.

Long term readers of the site may remember a test we did of Viaas in 2010 where we found it to be one of the more promising VSaaS startups. Unfortunately, the company did not make much progress and evidently now has new management with only modest fundamental improvements to the product offerings.

Ridiculous Marketing

Now, you may know Viaas by its ridiculous marketing activities. For instance, at ISC West, the dual booth babes framing their 10 x 10 booth or their spammy comments and discussions on LinkedIn.

Promotional Posts

In May, a Viaas employee posted a promotional comment on the Dropcam Test results, saying:

"Our company VIAAS (www.viaas.com) offers another VSaaS option providing hybrid edge-cloud storage, much more sophisticated cameras and playback/download options (FLV, MP4, JPEG) and the ability to tune bandwidth utilization by camera, schedule, and resolution (D1 or 720p). No DVR's, NVR's, or software."

I deleted it because it was essentially an ad, not relating to the test results therein nor anything being discussed in the comments. Their justification was that I asked another member specifically what recommendations he had, never that I asked for manufacturers to promote themselves.

Now, over the last week, Viaas has posted multiple promotional comments on IPVM. For instance, in the 3VR layoffs post, Viaas commented:

"Third Iris is growing and always seeking talented people, from engineers to sales. If you were recently laid-off by 3VR, send your resumes to jobs@thirdiris.com."

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

I deleted it because it was promotional. Our comments are for genuine discussions, not for manufacturers to solicit new employees. If we let manufacturers post comments like that, it will drown out real discussions.

Next, Viaas commented again on the 3VR post, saying:

"After $59M in funding, that's unfortunate.  What is your analysis on their products and pricing?  Why do you believe they may not be successful in the market?

My company, Third Iris, is gorwing and always looking for talented people."

I immediately and fully answered their question about 3VR's products, pricing and success. However, I removed the sentence about looking for new employees, because again it was promotional.

Finally, Viaas responded:

"So let me get this straight. I cannot discuss anything to do with our products, service or opportunity related to any topic in a discussion if it in anyway paints a good light on my company?  Yet there are discussions written by your staff and other members promoting products and companies.  Got it.  I will have my admin cancel my user account."

It's ironic that Viaas claims they 'cannot discuss anything to do with [their] products [or] service' because we have allowed them to comment numerous times doing just that. For instance, about whether hosted video is really dead or on cloud video security or on using https for video streaming.  

Sad

It's sad that a once promising startup has reduced itself to pestering people online and trotting out booth babes. Manufacturers, focus on real technology, real advances and what your actual value is.

 

Comments (6) : PRO Members only. Login. or Join.

Related Reports

Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
'Independent' Security Consultant Organization Sells Off Speaking Slots To Manufacturers on May 10, 2019
The International Association of Professional Security Consultants (IAPSC) have sold numerous speaking slots to manufacturers. This is part of...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
How To Quickly Research An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Axis Suffers Outage, Provides Postmortem on Aug 15, 2019
This week, Axis suffered an outage impacting their website and cloud services. Inside this note, we examined what happened, what was impacted...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...

Most Recent Industry Reports

"Hikvision Football Arena" Lithuania Causes Controversy on Jan 24, 2020
Controversy has arisen in Lithuania over Hikvision becoming a soccer team's top sponsor and gaining naming rights to their arena, with one local MP...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...