Ultrapixels Beat Megapixels? A Surveillance Lesson

Author: John Honovich, Published on Feb 23, 2013

A Taiwanese manufacturer, far behind market leaders, captured mass media attention recently with a cunning marketing campaign against megapixels. HTC's new smartphone, the One X+ led with the promise of "ultrapixels", claiming major improvements over the highest pixel smart phones. They were rewarded with extensive tech coverage in Wired, Mashable, Engadget, etc. This fascinating case draws important lessons for surveillance camera positioning.

What is Ultrapixels?

*** **** ** * **** (***********) ** ****** **** ***** pixels *** ******** ** ******** **********. ************ **************** **** *******:

  • ****** ****** (**** ****** ** *** **** ****** **** ** higher ***** ***** ******* - **** **** *** ** * 1/3" ****** ** ****** ****** *** ** ****)
  • ****** ******** ****** (** */*.*)
  • * **** ******* ***************
  • ****** *** (***** **** ******** **** ***** ***

***** ******** ******** ***** ** **** **** *** ********* *********** critique ** *** *** ********** ****** - *** *** ***** ******** *** *** ***** ***** *********** by ******* **** **** *** ******** **** ** ******* ******.

The *** ********

******* ** *** ***'* *** ****** ** ******, ** *** already ******** ** ********** **** - ********* *** ************ *** mindset **** **** ********** ** ****** ******. ** ******* **** is *** ** *** ****** ** *** **** '**********' *****, even ** *** **********, ******* *********** (*.*., ***** '******' ****** than '****'). **** ** ********** ********** *********** *** **** *** demand *** ******* ******** ** ****** ** ***** *** ****** rivals ***** *** *******.

Application ** ************?

**** ** * **** ******** *** * ************ ******** ********* campaign. **** ** **** ** ********** ****** (**** '*****', '*****', 'uber', ***.), ****** ** ** '*****' *** ***** *** **** technology ** ****** **** '**** **********'. *** **** ****** **** make ** ****** *** *** ********** (********* ***** ******** ******* and ****** ********) ** **********.

*********, **** ******** *** *** *** *****. ********* *** ************ the ***** ***. *******, * ********* ****** **** *** ***** of ****** ***** ****** **** * *** ******** ****** ** it ***** ***** ********* ** ** **** ******** *** ******* about ******* ************ ** *** ***** ** ******.

Comments (2)

****.... * **** ******* ** **** **** ** **** ****** to ********* *** **** ** **** *** *** **** ** reality.

****, ** *** *** ***** ** **** **** ** ** is *** * ************ ******. **** **** *** ***** ********* tactics *** ***********.

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