Videoryx - This Company is NOT "Going To Change the Video Surveillance Market Forever"Author: John Honovich, Published on Oct 17, 2013
Stop emailing me about this company. All of you. Seriously.
In a brilliant marketing campaign, an unknown person/company sent a Linked email message to nearly 10,000 security professionals today, opening with:
"One year ago someone asked me a confidential question if we can detect a suicide bomber, someone who has a knife, a person who carries a weapon or if he/she intends to commit a crime or terrorist attack."
Instead of saying something succinct like "No" or "That's impossible" or perhaps "Are you out of your mind?", he boasted,
"Used all my experience, me and my team were working 7 days a week during the year. I’m happy to announce that there is solution and soon going to show you the final version of the VideoRyx’s answer to all of these questions in a single software that indents to be the most complex technology available today and going to change the video surveillance market forever."
In one year, this company, Videoryx, by working nights and weekends, has solved an impossible, science fiction level computer vision problem.
Beyond detecting suicide bombers and people intending to commits terrorist attacks, they also claim "any type of IVCA detection rules and features can be used in any type of IP or analogue cameras without integration into the device. Just connect and detect." Adding that it is "plug and play."
Who Is Videoryx?
The CEO is Chris Kovacs who lists a Marketing MBA and a ton of connections on LinkedIn. VideoRyx's LinkedIn profile page says that the company started in 2012 and has 11 to 50 employees, though LinkedIn only reports 3 employees having LinkedIn profile including a South African distributor.
Last year, Kovacs sent out an email blast announcing the launch of a "GROUND-BREAKING MULTI-FEATURE VCA / VMS". At that point, the company name was Devenio. However, now that website redirects to a UK marketing company.
We asked Kovacs for more information, but he demurred:
"At this stage I wouldn't explain you how but I know you got a website and you also testing and writing critics about most available products. I will be glad to share the information and let you to test the software when we finalize the beta testing. Once you'll see the software you will understand that this is not an approach you had in mind. "
He added that he was waiting for patents and that he should be finished with beta testing in 3 months.
Changing the Market Forever?
A marketing led computer vision startup that solved essentially impossible problems in a year is unlikely.
Since the analytics market is such a circus anyway, I guess this is only fitting. I only hope they can be as successful as BRS Labs.
That said, from a pure marketing perspective, this really is genius. He got a tidal wave of immediate recognition that no trade magazine or show could deliver. Plus, those LinkedIn email messages are free. All you need to do is build up or get access to a group (and, of course, be crazy enough to claim impossible things).
There has been no public news / announcements from the company in ~2 years. The CEO's LinkedIn suggests he has moved on to other things.
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