The Education Excuse

Author: John Honovich, Published on Jan 15, 2012

The worst and most common excuse in video surveillance is that lack of education is holding back sales. This seemingly happens with every new technology - IP cameras, video analytics, now HDcctv, they all harp on how 'the market needs more education' and 'if only end users were educated about the benefits of our technology, we'd break through.'

Not only are manufacturers overwhelmingly wrong in such claims, believing this is dangerous and self destructive.

Education ** ***********

********* *** ****** ** ****. ******** * ******* **** ** fully *********** ** *** ****** ** ********** ****. *** **** do *** **** ** ******* * **** ***** ** *********** but *** **** *********** **** ****** ******************* *** ********** ***** ******. **** *** **** ***** ** do *** **** *********** ** *&*.

False ********

************* **** *** **** ***** ******** *** ****** ***** ******** are. ** **** *****, ** ** ** ** ******** ** the ************* ***** ** ***** ********** ** ***** ********* *** employees **** ******* ** ***** ** ****. *******, *** ******* is **** ***** ** ************** *** ******* ** ********** *** far *** ** **** **** *** ****** ****.

**** * ************ ********* ** *** ******, ** ** **** easy ** ***, "** ******, **'* ******* ***** ****** ** not **********" ** "**** *** **** ** ***** ** ***** ways."

IP ******* ** * **** *****

** *** ****** ** *** *****, ** ****** *** *** proponents ****** ** *** ** ***** ************** ****** ** ********* *** ***** *** *** ********** *** ***** ** ***** technology, ***. *******, ** *** *** ***** ****, **** ** surged **** *** **********. *** *********** *** *** ***** ******** become '********'? ** ****** ***. *** ********** ************** *.*** ********* cameras ******** * ****** *******, ****** *** **** ****** **** offered ***** ****** ***** *********** ******* ******. ** *** *** **** * ****** ********* *** ***** and *********** ** ********** *** **********. ******** ******.

Ubiquiti ** * **** *****

** *** ***** ***, **** ** ********. ** *** ************ sense, *** ******* ** ******** ** *********. ** **** ****** to ******* ** ******* *** ******. *** ******* ** **** to ********** *** ******** *** *** ***** ******* ***** ********* ** ******* ********* ** *********** ** *** *** *****. ******* **** ******* ** *********, **** ********** *** ******** ********** ********** ******. ***? ******* ** *** * ****** *** clear ***** ***********: ***** *********** ** **** ***** ****** **** its ********* ***********. 

*********

**** **** ***** *********** ** ******, *** ****** **** ********* educate ****** **** ****** **** **** *** ******. *******, ** a ****** ** ********* *** ***** ** ******* *** ****** for *** ************* ***** *****, **** *** ******* ********** ** failing ** ***** ** *** **** ******** ** *******.

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