SS&Si Claims To Be "The New Face of Security Distribution"

By: Dan Gelinas, Published on Dec 03, 2018

Can 27-year-old Jake Voll [link no longer available] disrupt the security distribution giants? He has positioned his company SS&Si as the 'NEW FACE' of distribution:

Inside this note, based on an interview with Voll, we examine:

  • Unconventional social media marketing
  • Overview of SS&Si's approach/offerings
  • SS&Si's differentiators
  • Limitations/disadvantages of SS&Si
  • Competitive comparison vs ADI and Anixter/Tri-Ed
  • Competitive comparison vs Chinese-American distributors like LTS and ENS

*** **-****-*** **** **** [link ** ****** *********] disrupt *** ******** ************ giants? ** *** ********** his ******* **&** ** *** '*** ****' of ************:

****** **** ****, ***** on ** ********* **** Voll, ** *******:

  • ************** ****** ***** *********
  • ******** ** **&**'* ********/*********
  • **&**'* ***************
  • ***********/************* ** **&**
  • *********** ********** ** *** and *******/***-**
  • *********** ********** ** *******-******** distributors **** *** *** ENS

[***************]

**** ("******* **** **********," he ***** *** * second-generation ******** ***********) *** been ******* *** *** business *** * ****** and ** **** ****, he *** ***** * following, *********** *** ********** ********* at *** **** **** lining ** ** **** * picture **** ***.

*** *******,**&**, ***** ** *******, Florida *** * *********. In *** ********* ***** from **&**' **** ********** Conference, **** ***** *** pitch:

Unconventional ****** ***** *********

*********** ******** ********* ********* consists ** ***** *** broadcast ***********, ***** ******, promotional ******, **** *****, etc. ** ********, **&** is ***** ****** ***** ** generate ********* *** ************* with ******** *************. *** they *** ******** **** will **** *** **** to **** *** ****** business *************.

** ****, **** **** the ***** ** ************* he *** ****&**'* ******** ***** "******* Alarms ******", **** *,***+ *******, far ********* *** ** could **** *** *** traditional ********* ***** *** venues:

** **** * ******* opportunity ** **** * conversation **** *** ******* when ****’** ******* ** order ********. *** ****** media *** ****** ****** us **. **'** ****** ***** conversations ** ******** **** are ******** ************* ** levels ** ***** ***** have ******* ** ********* trade ***** *** ***********.

*******, **** **** *** role *** *** **** of **&** ** *** evolving ******** ******** ** to help *** ******* **** *** change ***** **** *** ********:

*** ******** ******* ****'* just * ***-*** ************. It's * *** *** us ** **** **** their ********** *** *** to **** **** **** those **********. ** *** know **** ********** **** should ** *******, *** if **’** *** ******* them ***** *** **** these *** ************, **** we ****.

***** ******* ******** ***** best ********* *** ****** gained ******* ********** ** the *****, **** ** this ****** **********:

Overview ** **&**'* ********/*********

**&** **** ** ***** to ******* * *-*** approach to *** ************* **** its *******. "** **** can *** ** **** me *** * *** get ** **** ****, now ** **** * relationship," **** ****. **** that *******, **** ****, SS&Si ** ********** ** help *** ***** ** medium-sized *******, ***** **** said ****** *** ****** 46 ** ******, ****** more **********:

**** **** *** ******* generally *** ******* ******* with ****** ******* ******* from * *** ******* thousand ** * *** million *******. *** ***** has ************ *** *********** to*** ******** *******, **** ****:

*** ***** *** *** guys *** **** ***** some ****** ******** ********* to **** *** ****’** done ** ********** *** with ****. **** ** do ** **** *** smaller ** *** **** who ***** ***** ******* for *** *** ** offer **** *********. ** offer **** ******* ** monitoring *** ***** ** funding. ** ***** ** compared ** **** ** offer *********, *** **’** different ** **** *** members **** ******* **** PSA’s *******.

**&**'* **** **** ** *********,**********, *************** ******** ******** *********, *****.***, *** Uniview ***** ******:

****: **** ** ***** private ***** ** *****. The ******* ***** ** add ****** ******* *** fire ***** ************* ** their **** **** ** the ******.

**&** **** ***** ********* *** ******* ******** ** its *******. *** * ***, *** company ************, *** ****** *******, branded *********** ********* **** fliers, *********, ******, **** hangers, ******** *****, ***. Also ********* *** ******** are *** ****** ********.

***********, **** **** ****, while ** *** ****, the ******* *** ********* ********* *********** **** ******* ******* for *** *******, **&** was ******* ***** ** roll *** *** *** funding ********, ****** *** Capital ******* *******:

**’** ********* *** *** funding ******* **** *** own ******** *******. ** will ***** ******* ** upfront ****** ** *** initial **** ** ***** contract *** ****’** ** able ** *** **** contract **** ** *** end ** *** ******** term.

**** **** **** ******* Funding ******** ***** ***** anyone--not **** **&** *******--** opportunity ** **** **** their ********* *** **** ***** business.

SS&Si's ***************

**&**'* *** *************** *** marketing *** ******* ********, which *** ******** **** a ***********.

******* ************** ******* **&** and **** *********** ************ like ***, ** **** Voll ***** ** ****** to ********** *******. *** Burglar ****** ****** ***** exemplifies ****. **** **** he **** ***** *** personal **** ***** ****** out ** *** *** dealers:

****** *** **** ** go ** ** ******** page *** *** **** of ** **** ** kid. **** ** *** major *********** *** *** look ** **** ** this *** *******. ** one ***** ** ** as * ***, ************** company. **’** **&** *** I'm ****. ***** ** beat **** ** ** service. * **** ** cell ***** ** ***** guys *** **** *** text ** **** ** on ********. **** **** they're *********** *** *****.

Limitations/disadvantages ** **&**

**&** *** * ****** of *********** / *************:

  • ******* **** ****
  • ****** ******** ********
  • *** *******'* ******* **** / ******* ***

*** **** **** *** be ********** *** ******* alarm ******* *** *** their **** ****** ***** but *** **** *******, especially ****** ****, **** use * ******* ***** of ********, *** ******* line **** **** ******* purchasing **** ***** ************.

********, **&** ***** **** only *** ********, *******, Florida. **** ***** **** customers *** ***** ***** to **** ****** *** delivery, ********* ** ***** they *** *******. **&** is ******** ** ***** stocking ** ** *** nationwide *** ***** *********** centers ***** ***** *** them ****** **** *** reach ** ***** ***** metropolitan **** ** *** US.

***** *** ************** **** as * ********** ** a ************, ****, *******, could ** **** ** a ******** ******. **** has ********** ******* ** the **** ** **&**, which ** ** *********** as *** *** **** of ******** ************. ****'* young *** *** ***** some ***********. **** ********* may **** ** ***** not ******** **** ****** real-world ********** ** ****** their *******, ***** *********, their ******** **** *** necessary ******. 

**** **** ** *** combatted **** ***** ** built **&** *** ** a ****-***** *-******** ******** he ******* ** *** age ** **:

* ***'* ******* ** age, *** **** ****** can ** *** ****. *** the **** ** *****, I **** ******* ******* a ********** ****** ** politics ** *** ** where * ** ***. As *'* **** *** can *******, **'* *** easy ** ***** ** independent ************ ******* **** you're *** *** *** in **** (*** ******* the ******** *** ** the ****). *** *'** realized **** *** ***'* get ******** ** ****** enemies--you'll ********* **** **** along *** ***--*** **'* the ******* **** **** you *** ***** *** want ** **.

Competitive ********** ** *** *** *******/***-**

*** *** *******/***-** **** have * ***** ********* in ***** ** ***** physical ****** ******* **** allows ******* ******* ** pick ** ***** ** the **** *** *** their ****, * *********** that **&** ****** *****. Moreover, **** ************ **** a **** ******* **** card *** ***** ******* manufacturer *****. **&**'* **** competitive ******* **** ** their ******** ******* / interaction.

Competitive ********** ** *******-******** ************ **** *** *** ***

** ******** ** *** 'older' ************, **&** **** faces *********** **** *** growing *******-******** ************ **** LTS *** ***. **** of ***** ********* *** extremely ********** ** *****, which **&** ** ****** to ********* ** ****** to *****. ** ********, SS&Si **** **** ** try ** ******* **** more ********-******** ********* *** native-English ******** ** * price *******.

Outlook **&** ************

**&**, ***********, ***** *********** large ***********. *******, **&**'* "millennial" / "****** *****" approach ** ******* ********* and *** *** ********* to *** **** ******* that **** * **** personal ********** *** ************ with ***** ************. ** will ** *********** ** see *** **&** *** navigate *** ********** ** facing ********** **** *** next *** *****.

Comments (34)

***, * ********* *** to **** ****&**'* ******** *****. ***** *** **** of ****** *** ****** but **** *** **** filled **** ***** ****-********* or ****. **** *** is **** ****.

** ** *** **** it ***, *** ***** ‘em, **** ***** ** him.  **** *********, **** support... *** *** ******** ingredients ********* ** ******* a *********** ********; ***** are *** *** ****** these **** *** *** it.

**'* ***** ** *****. He **** **** ******* Alarms ****** *** ** the ******* ****** ** Facebook. * *** * facebook ***** ** ****** 12,000 ******* *** ***** a *** ** ***** for * ****** ***** company. **** ** *** many ****** **** ** do ******** ***. *** prices *** ****** **** what * *** ***. If **** **** ***** I ***** *** **** him. **'* * **** guy *** ** ********** to **** **** ******. I **** ** ***** he **** ** **********. He ******** ***'* ** the **** ***. *** he *****'* **** ** if ** ***** ** hit * * ****** income. 

*** ******** ***** ** what * ****. * hate *** ******* ** them *’* **** ******* number *** ** ****** who * **** **** there, ******* ** ****.

* *** *** *** the ******** ***** ***** be ****, *** ** is ***********? ** **** guy ***** *** ********, won't ** **** ** impossible ** ** ********** fielding ***** **** ***, 1000, ***** *******/*********?

** * ******* *****, when *** *** *** large *** ****** ***** kinda **** ** *** the ******, **? * mean * ***** *** personal ******* **** ** local ***, ** *'** known **** ** *** Employees *** *** ***** now, *** ******* ** that * ***'* ****** expect ******** ******* **** ADI ***** **********.

*** *** ******* **** personal *****. * ******* out **** * ********. Our ******* ********* *** a *** **** **** my *** ******** ** the ****. *** * have ******* ******* ********* I **** ********** ******. They ***** ***** ** because ** ** "******** touch" ****'* *** ***** though. * **** * people *** **** ** with **** ******** *****. Those **** ****** **** how ********* ***** ****** one ** ** ********* are ** ** *** they **** ******* **** personal ***** **** * am *** **** **. 

** *** *** ** that ***, **** *******'* be ****** ***** ** taking ****** *******. *** personal ***** ***'* **** in *** **** ** selling ******. ****'* **** makes *** ****** ***** world *********. *** ******** touch ***** **** *********** on ****** *****. 

** ***** ** ******** has **** * **% engagement **** ****** **,*** members. ******* ***** ******* the ******** ***** ** the **** ** *****/***********. He *** **** **** anywhere. *'** **** **** him ** ******* ** May *** ***** *** competitions ***** ** *** both ********** ** ****** on ****** ***** ***** eating *****. **'* *** hard ** **** ****** engaged *******. *** ** longer **** ** ****** directly **** ******. ** someone ***** ********* *** I ****** **** **** one ******, ***** *** thousands ** ***** ****** who *** **** *********** and *** **** *** think * **** * personal *****.

*** ***** ** ********. For ***** * **** heard "**** *** ******** industry ** *********" ****'* just *** ****. 

* ******** ***** *****'* mean *** **** ** only **** **** **** one ******. ** ** it **** ******** ******* that ** ***** *** problems * *** **** the "*****" ** *** it ****** *** ****** than ********** * ****** online.

 

**** ** ***** ******** with ****** ***** **** is ********* ** **** care ** *********.

******** ****** **** * customer. ******* ******* **** yourself ** * ********** is ***** * **** small ***** ***** ** more ***** **** **** at * ****** *** Branch. *** ******** ** whether ** ** *********** is * ***** ********. Personal ***** **** **** be * **** ** the ****** ********* **. A ****** ******* ********* has *** ******, *** once *** **** ***** limits *** ******** ***** falls *** ** *** to ** ******* ** another ******. ********* ******** acting ** *** ******** touch ******* ************ ** Facebook. ** *** **** 12,000 ****** @ **% engagement ***** *** **** 11,400 ****** *** *** actively *******. * ***** have ** ********* **** number ** **** ********** of "*******". *** ********* I ** ******* **** I ***** **** ********** on * ******* ****** basis. * ***** *** count ** ***** ***** as ***** ******* *********, just **** * ***** not ***** ** ********* on ****** ** ** having *** **** ** article * ******. ** my ********* ** ******** being ******* ******* * posted ** ******** **** got * **** **** them. ******** ****** ***** like ******* ******* *** the ****. **,*** ****** divided ** *** * (you *** **** * employee's, ***** **** ****** per **** ****** ***** is *** **** ********* than *** ****** *** had. (******* *******). **** it *** ******* **** in * **** ****'* a ****** **** * "different" ********* * *** without ********* ** *** just ** ***** **** each *** **** * year. * ***'* *** that ******, *** ******** to * ******** **** a **** ** *** what * ***** ****** as ***** *******. ** those **,*** ********* *** all ********** ** * regular ***** ** ****** questions ** *** ***** or ******* ** * regular *****, **** **** all ****** ** ******* those ******** ** **********.

** **** ** ******** at *** ***** ******* is ********* **** ** following ** ******** *** pellet ******. *** ***** have ** **** *** whole ****** ****** ********** here ** *** ****. My ***** ** ***** using ******** ****** ** engage ** * ****** level **** *** ***** ever ** **.

**% ********** ** **** I *** *** ** Facebook *********. ** ******* facebook **** ***** **** are ******** **********, ****** or ******* *******. ** point **, **** ******* social ***** ****** *** do *** **** ** engage ******** *** ** one ******* ** ** seen ** ** ******* company. 

**********: **% ** *** group ******* ** *** **** 28 **** **** **** at ***** *** ** the *********; *,*** *****, 27,916 ******** *** **,*** reactions. *** ******* **** we *** ******** ******* 50 *** *** *** members *****.

******** ****** ****** **** harder ** * ***** news **** **** **** typical ******** ******* ** an ******** ******** **** especially **** **** ******** group ** ****** ******* like ****. ******** **** the ***** ** ********* engagement. **** ** ****** facebook *****, *********** **** or ***** *** ***'** see *** **** ***** takes **** **** **** feed *** *** **** alerts *** *** ** what's ***** ** ** the *****. 

*******: * ****** **** a ******** ** ******** via ******* * *** question ** *** ********** board *** * ** someone **** **** *** pellet ***** ******* *******. Thousands ** ****** **** see ***** ********* *** see **** ** ***** engaging.

***** ** *** *** directly ****** **** * person **** **** *** that ** *** ******* with ****** ** * regular *****, **** **** of ****** ******** ** not ********* ** ****** calling **** ******** ********* **** a ****. **** ****** us ** **** ******* with ********* ** ****** every **** ******* ******** having ** ***** *** and **** ** **** person.

** ******* *****, *** all ******** ****** ***, **** can ** * **** benefit ** ******* ******. We've **** *** ****** grill ******* **** ************ over *** **** * 1/2 ***** ** ** mostly *** ** ********** inside *** *****. **** has ***** * **** of ** *********** * *** not **** ****** **** do ***** ** *** it. ***** *** ****** following *** ****. ** will *** ** ** has **** ** ***** to ******** ********** *** drive **** ******** ** him. ** **** **** time *** **'* *** less **** ********* **** traditional *******. 

**'* * **** ***** Daniel! * ***** * lot ** ***** *** I **** **** *** best **** * *** could *** ***! * certainly ***** *:* *********** and ***** * *** of ** *** ** that, *** ** **** Bazyk *****, **** ****** media, * *** ******** with ********* ** ******. They *** ****, ****, like, *******, *** ***** at * **** **** is ********** *** ****. And **** ** **** message, *****, *** **** allowing ** ** ** the ****. ****, *****'* always * ******** *** demand ********* **********, **? ;)

* ***** **** ****** media ***** *** *****. IPVM ** ********* * testament ** ****. *** to **** ***, * could *** ****** ***** helping **&** ******* ******** acquisition, *.*., ****** / increasing prospects ******** *** ** you, ****** **** **** calling ***** ********** **** *** over (** ***!).

*** ********* ** ******* is ******** *******. ****** who **** *** ********, speak ****** *******, *** helpful *** ************, ***. are ** ***** ******. Can * *********** **** enough ** ***** ****** and ***** ******** ***** enough ****** ** ** competitive **** *** ******? I ***'* **** *** it's ********* * ** curious ** ***.

*** ***** ** **** coming **** "*********** ********** #2" ** **** *** much!! :) ****** *** reading *** **********. * hope ** **** *** opportunity ** **** *** man ****** *** ******!

******* ***** ** *** article * *** ******** this *** ***** **** suits *** ****** ***********.

** ****....

********* **** **&** *** Brooklyn ****** ****** ********** how ****** **** ** shop *****. 

** * **** **** I ****, * ***** as **** ***** *** a *******. ** * just **** ** ***** a ******** **** ** a *** *** *** a ***** ***** ****, I'll ** ** *** or *******. *** ***** are ****** ***** ** be ****** *** **** or **** **** ******** touch. ***** * **** product ***************, ** * need ******** ** ***** a ************, ** * need **** **** ** out-of-the-box ********, ** **** weird ******** ***********. 

**'* *** **** ** do ****, *** ** you *** ****** **, you'll ***** * ***** following. 

***, *********** *********** #*! Who ***** ** **** the **** **** ******?

@****, *********** ******: ******* the&** **** ******* ****, since *** ****** ** illegal ** ****** *****...

** *** ****** *****,****.***** ********* ******* *** company ******* ** ** demanding $**,***:

* *** **** ****** SS&Si * *** ********* because **'* ** ******** naming ********** *** *** the ****** ** '*'. Not **** *** *** of * ******** ***** it ** ******* *** it ***** ** ************* better ** **** ** easier ** ***** ****.

* *** **** ****** SS&Si * *** ********* because **'* ** ******** naming ********** *** *** the ****** ** '*'.

****, ** *** ****, there’s *** ******* **************** ***** & ***********, or **&*, **** ***** **** ** searchers.

@****, **** ** **** S’s ***** ***? *** why *** ****** “*”?  I *** **** *** an ********* ** **** online **** *** ****’* see *** ***.

***** *********** #*!

** ****** *** ******** Sales *** *********, ***.

*** ** *** "*" little? ** *** **** i *** ******* ***** a ******/*********** *** ***** "i" ** ********* ** an *** ** ********. Or ********* **** ****... And * ******* ** would ** **** ** incorporate ** ** *** logo.

*'* ********** ** ****.*** being ****** *** **** all ** * ******! Who *** *** *********** #5 *** *** *** sure *** ***'* **** less **** $**,***?!? :)

 

 

*** ** *** "*" little? ** *** **** i *** ******* ***** a ******/*********** *** ***** "i" ** ********* ** an *** ** ********. Or ********* **** ****...

* ***** ********* * am?

** *******, *** *** don’t **** **** *** lowercase “*” **** :)

****, **** **** ****:

*’* ********** ** ****.*** being ****** *** **** all ** * ******! Who *** *** *********** #5 *** *** *** sure *** ***'* **** less **** $**,***?!? :)

**’* ******* ** * bidding *** ***** ** right *** ******* ******** ******* Services ***, ****** ***** Systems ************* *** *** ******** ***** **** **********.

****** ** ******.

*** *** **** **? Can *** **** **? Can *** ********* **!!

**** **** **&**

 

******!!

* ***** **’* **** to *** ****** *** arrived.

****** ***** ***** ****** than ******.

***** **** ** * void ******* ** *** moving ********* ************ *********** (ie. *** ******* **** electrical). * **** ** fill ** **** ** that **** ** ** can. **’* * ****** time ** ** ******* marketshare **** ******** ** maintain **.

**** *****, *’* **** a *** **** * lightbulb *** **** ****** awesome ********* *** *** it. 

** *** *** ****, I’ll **** *** * can ***. ***** ***!

*’* **** * *** with * *********...

******:*** **** **** **** a ********* **** ** take ** ****** ** industry?

******:*,*** ** ********, *** on ********, *** ** Twitter *** *** ** the ******!

*** *** ****** ** successful? *** ** ***** large *********? ************ *******? 

* ***** ****** **** Amazon *** ** ********** as **** **** ******* of ***** ******* ** capture ******* **** ** many ******. **** ****** who **** ** ****** trusted ****** *******. **'** seeing **** ** *** as **** *** **** anymore. **** ** *** seeing *** ** *** Facebook ****** *** ********** consumer *****. ********* (****** who ******** ***** ********* for ***** ***** ******* are ********* ***) ***** people ****** ** * Facebook ********* **** **** people **** ***'* ****** with ******** ** ******. I'm *** ****** **** Jake ** ***** ** be ** *** ** bigger **** ****** ** that ****** **** ****** crumble. **** * ** saying ** **** ** a ***** ***** *********** wants ** **** ** a ****** *********** ****** where *** ****** *** the **** ** **** about ******** ****'* *** where ** ******** *****'* have * ****** ** get * ***** ** ISC ****....**** ****** **** and ********** * ******** group ****** **** *** customers ** *** **** way ** *** *********. I **** **'* ******* got ** ******* ***** him ** **** *** of *** **** **** industry ************ ** *** internet. 

****** ** *** ***** to *******. **** **** succeed. ****** *** ********** your ******* ** *** Amazon ** **********. ********* want ** *** *** least ****** ** ****** and **** ** **** the **** *******, *** price *********** ***** **** the ******* ****** ****** that ****** **** ******** logic ** ***** ** in *** ********* ********'* mind. ******** *** ** hunting *** *** **** price, *** ******* *** time, *** ******* ********** discounts ** ****** ***** with * **** *** review ******. ************ ****** the ********* * ***** above **** ****** ****** by ******* **** **** never **** **** ********** the ********** ** *** that **** ** *** cart. *** ******** *** easy ******* ***** *** avid ******* **** ******* will **** **** *** the ******** ***** ** making * ********* ** it *** ******** *********** you *****, *******, ******, Anixter *** **** *** Little ******.

** ****** **** ******** why ****** ** ** successful ** ****.

******: ****** ** * way ** ****.

****, ****** *** *** LinkedIn ******!

*** ********, *** *** you **** ** ****?

*** ******!! ***

*** *** ******* ** my ********. * ******* send ******* ** ****** who ***** ** *******.

** *********** *** ********* from ***:

** ***** **** ******* _____ ** *** ****** to **** * ******* of ***...

** *** **** **** room *** ******* *******, Brian?

**** **** ** **** big **** *** ***** at ***.

****:**, *’* **** **** from **&**, *** ** the *** *****! * have **** ************* ******* showing ** **** **** that *’* **** *** to **** *********** *** a ****** ****. **** I’ll **** *** **** and **** *** *** whenever * *** *** on *** ***** ** give *** * “*****”. **** of *** *** ******* free!

***, **** **** ** where *** **** ** to ***** ** ;)

 

*********** #*, *** *** nailed *** *****! 👌*** you ******** ** **********?!

***’* ****** ******, *** hilarity ** ** *** helps *** **** ** smile ***** ******* * lightbulb ** *** *** picture!  💡😆

*** *********** ****** ** posting **** ******* ** social ***** ********* **!

*** **********, ***** **** of **** *** **** that ******* *** ***** after *** *******, ** won’t ******. **’** **** shared * ****** *** I’ll **** ************ ** goal: 

** **** **** *****, laugh, *** ******** **! They *** *** **** buy ******** ****, *** they’ll ******** *** ***** guy **** * *********! And *** ****, *’** heart **** *******!

** ***. ***** ****’** think **’* *****, ****** to **** *** * picture, *** **** ****** me. *** **** ***** stickers *** *****! 🤣

 

 

 

 

 

***** **** *** ******** and ****’** **********. ***** thing * *** *** apply *** ** *******- they ***** **** ****** and *** **.

***** ** **** *** reps ****** *** *** much. ** ******* **** most ******* ******** ****-**-**** inventory ** ** *** to ****** ** ** a ****** *****. ********* customers **** ** ** cool ** *** **'** happy ** *********** ************* preferences. ** *** ** pricing, *'* ****** ***** to **** **** ******* to **** ** **** the *********** *** * find **'** **** *********** overall. ** *** ****, I **** *** ** know **** **** ******** has **** ***** *** appreciated. *'** ******* ** with *** **** ** we *** ******** ** improve. ***** ***!

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