Social Media Not Embraced by Security MarketBy: John Honovich, Published on Sep 02, 2009
While social media (twitter, facebook, etc.) receives a lot of mainstream media attention, social media is essentially irrelevant to the security market. While it may improve, I think it will be a slow and long process.
To that end, Johnson Control's Twitter Contest [link no longer available] does not look promising. JCI wants you to read their blog, get 4 keywords over 4 weeks and then 'tweet' those keywords to JCI's twitter account on September 21st. All to win $100 USD.
Here's a couple points to consider:
- Maybe there are 200 - 300 total people regularly using Twitter inside the physical security market. In the 6 months I have been tracking Twitter, security use has grown modestly at best. Plus, the people who do use Twitter are editors, PR people, marketing managers at manufacturers, etc. It's a pretty insular group. I use it because I do need to communicate/hear from those people but it's limited.
- There's been a bunch of security social networks formed; none have caught on. CCTVBlog [link no longer available] is one of the larger ones and it has only 203 members over 1.5 years and very little new posts each week.
- Even RSS feeds are rarely used by security people. IPVM has about 700 RSS subscribers (which is quite small and still about 500% more than the trade magazines feeds). Amazingly, IP Video Market has more paying subscribers than subscribers to the RSS feed.
[Update 2012: We now estimate 2000 - 3000 total people regularly using Twitter inside physical security. The good news is that its 10x growth over a 3 year period. The bad news is that it still represents a minority of the industry. It's coming along but it sill make take another 3 - 5 years for mainstream use.]