Advertising Blows Up on SIW

By: John Honovich, Published on Jun 28, 2012

Reading through today's hatchet job against Pelco, SecurityInfoWatch dumped two surprises. Not only is the article laughably and ignorantly a fluff job for ObjectVideo, SecurityInfoWatch has added in an unprecedented amount of advertising (though obviously not from Pelco).

The article is filled with crazy claims from OV about them inventing metadata and their 'very healthy' software business (though they could only cite one customer - the industry's most spectacular failure - Cisco).

Also surprising was the masive advertising wrapped around the article, and indeed on every page of SIW now. Take a look at the new vs the old:

siw advertising

This is new for SIW and unprecedented for any of the major security trade magazines. Banners and buttons are obviously common but wrapping ads in this manner overwhelms the site.

I am curious if this will be a template for the future of trade magazine websites. While this surely makes it easier to see ads - how can you miss this - it may hurt readership as it is distracting and looks spammy.

Still the best decision I have ever made is not to accept any advertising.

Comments : Members only. Login. or Join.

Related Reports

Convergint Refuses To Fix Faked Fever Marketing, FTC Complaint Filed on Jun 19, 2020
Since Convergint has refused to fix their faked fever camera marketing, IPVM has filed a complaint with the US Federal Trade Commission which...
ISC News Fakes Fever Screening, Falsely Quotes FDA on Jun 18, 2020
ISC News, the Reed publication behind the ISC East and West trade shows, has run a faked fever camera illustration and falsely quoted the...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking their main marketing image. This continues a trend of manufacturers,...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts, Convergint is touting 'extensive research' that is either grossly incompetent...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
ADT And SimpliSafe Super Bowl LIII Ads Criticized on Feb 04, 2019
Super Bowl ads are incredibly expensive, running $5+ million this year, but two of the security industry's most controversial companies ran ads...
Bad Move: ADT Markets Rival Amazon on Aug 08, 2018
Amazon may be lining up ADT as its next victim but ADT is happy to promote Amazon. Amazon has made major moves recently, including acquiring...
ISC West 2018 Best and Worst on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
'Clowns' Allege Ubiquiti 'Completely Fraudulent' on Sep 20, 2017
A short seller has alleged Ubiquiti is 'completely fraudulent'. Ubiquiti's CEO has responded calling them 'clowns'. Here is the short...

Most Recent Industry Reports

Access Control Online Show - July 2020 - With 40+ Manufacturers - Register Now on Jul 01, 2020
IPVM is excited to announce our July 2020 Access Control Show. With 40+ companies presenting across 4 days, this is a unique opportunity to hear...
Hanwha Face Mask Detection Tested on Jul 01, 2020
Face mask detection or, more specifically lack-of-face-mask detection, is an expanding offering in the midst of coronavirus. Hanwha in partnership...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that fever-seeking thermal cameras are "unsuitable for this purpose" and recommends...
Camera Course Summer 2020 on Jun 30, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training...
Worst Over But Integrators Still Dealing With Coronavirus Problems (June Statistics) on Jun 30, 2020
While numbers of integrators very impacted by Coronavirus continue to drop, most are still moderately dealing with the pandemic's problems, June...
FLIR Screen-EST Screening Software Tested on Jun 30, 2020
In our FLIR A Series Test, the cameras' biggest drawback was their lack of face detection, requiring manual adjustment when screening each...
Dahua Buenos Aires Bus Screening Violates IEC Standards and Dahua's Own Instructions on Jun 30, 2020
Dahua has promoted Buenos Aires bus deployments as "solutions that facilitate community safety". However, they violate IEC standards and,...
UK Firm Markets False Fever Screening, Hikvision Disavows on Jun 30, 2020
A UK security firm falsely claimed its Hikvision-based thermal solution could be used for "accurately detecting fever in any person", even claiming...
Industry Study: 83% of US Temperature Screening Sellers Falsely Say Not Medical Devices on Jun 29, 2020
83% of US companies selling temperature screening devices, aka 'fever' detectors, claim they are not medical devices, contrary to FDA definition,...
Manufacturers on Virtual 'ISC West' 2020 and Potential ISC West 2021 on Jun 29, 2020
With the 2020 ISC West show now officially canceled, attention turns to Reed's new "ISC West 2020 Virtual Event" planned for October and for the...