Startup: Key That Unlocks Nothing

By: Brian Rhodes, Published on Mar 20, 2014

It's called a Quickey, but it unlocks no doors. Think that's crazy? Wait until you discover how people are going wild for it in its first few day since launch.

Quickey claims it will keep you secure by protecting your keys from damage.  How and why is this product a crowdsourcing success, and has this silly product benefited from the best way to develop a new security product? We take a look in this note.

**'* ****** ********, *** ** ******* no *****. ***** ****'* crazy? **** ***** *** discover *** ****** *** going **** *** ** in *** ***** *** day ***** ******.

******* ****** ** **** keep *** ****** ** protecting **** **** **** damage.  *** *** *** is **** ******* * crowdsourcing *******, *** *** this ***** ******* ********* from *** **** *** to ******* * *** security *******? ** **** a **** ** **** note.

[***************]

Product ********

*********** ***** **** *** abused. **** ********** ****** ad-hoc *** *******, *** bars, ***** *******, *** other ********* ************ **** potentially ****** **** **** their ******* ***: ******* locks *** ********* *****.  Even ****** ******* ** bending ** * *** can ***** ** *******, or ***** - *** damage * **** **** tried *****.

****** **** **** **** damage, *** *** ***** a ********* ****** ****** (and **** ***** ** use) *** *** ***? Catch *******'* ***** ***** below:

********** ******* ******** *************** **** * ***********, ****** (scoring *****), ******** ******, and *******-******** ****** ****** into * **** ***** the **** ** * brass **** ***. *** $9 ***** **** ** designed ** ** **** on **** ******* *******, and ***** *** ****, sharp *****, ** ****** parts ***** ** * traditional *****-****.

Unlikely *******?

**** ** *****, ********** *** *** **********'* *********** **** **** days ***** *******. ***** aiming ** ***** * modest $****, ******* ** on **** ** ***** more **** $***,*** ****** the ******** ****. *** thing ** *******: ******* is * ******* **** in *** **** ** many.

*********

********* ******** ** *** needed **** ********* *******: 

****
  • ******** *** ******:**** *** ****'* ***** size *** ******* ***********, it ****** * **** useful *********** **** ******** a ******** **** *** in ****** **** ******* clamshell *********, ********** ******, or **** ********* ***** jackets.
  • ******** (***) ****:*** ******* ****** ******* meets *** *** '**** travel' ************ ** ***** on ***** *** ** airports.  ********* *** * *****, lacks ****** *****, *** has ** ******* ****** well ***** *** ********* length ** ****** ******.

****

  • $* ********:***** ******* ** ***********, it ****** ** ********** 'disposable *****'. ** ** age ***** * **** set ** ************ ** box ***** *** ** had *** **** **** $3, **** ********* ******* a ******* ******** *** **'* portability.
  • ****** ** ************:***** ****** ************ *****************, ** ***** **** are ********** ******, ******** make *****. *******, **** a*****-***** ***** **** ******** ** ********** ************** *** ****** *** less **** * **** dollars.  **** ************ *** carrying ***** ***** ** not *****, **** ****** alternatives *** ** ******* purchased *** *******.

Power ** *************

**** ** ***** ** capital, *** ***** ** certain: **** ***** (**** silly *****) *** **** cash. **** *** *** days ** ************* ******** innovative ******* *** ** lack ** ******. ** the '************* ***', * solid **** ****** ** good ************ *** **** ***** money. 

Comments (13)

I personally like it. For $9 it is worth a try. I am sure we have all spent $9 on something much less useful..

... I am sure we have all spent $9 on something much less useful.

Love it! The ol' "You've been ripped-off worse before so what are you waiting for?" tactic...

If there are already many, many keychain tools available that do the same thing for less money, it would appear (based on $200K in pledges) that people simply want their key ring tools to look like a key.

My indiegogo page for a key-shaped LED flashlight is going up immediately...

dammit - they already have them :(

Does it bother anyone else that this product already exists? Did no one at Quickkey google first?

What's Google? Is that one them porn chat rooms on AOL?

I think that atttempt was called OGGLE - alas, just about everything by AOL spells fail.

This article about a fake key tool has roughly 400% more reads than our original indepth analysis of a new, sweeping Access Control standard published yesterday.

This is why clowns are always crying on the inside.

Linkbait is a real phenomenomenonemenon.

Maybe the ODSP people need to give out Quickeys to get people to notice them...

a new, sweeping Access Control standard.

That one opens Doors, This one opens Coors!

I have been using this one for years. You can buy them at many hardware stores or office supply stores. While it has a knife blade, making it unsuitable for carry on air travel, it is a great 6-in-1 multitool.

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