Startup: Key That Unlocks Nothing

Author: Brian Rhodes, Published on Mar 20, 2014

It's called a Quickey, but it unlocks no doors. Think that's crazy? Wait until you discover how people are going wild for it in its first few day since launch.

Quickey claims it will keep you secure by protecting your keys from damage. How and why is this product a crowdsourcing success, and has this silly product benefited from the best way to develop a new security product? We take a look in this note.

**'* ****** ********, *** ** ******* ** *****. ***** ****'* *****? **** until *** ******** *** ****** *** ***** **** *** ** in *** ***** *** *** ***** ******.

******* ****** ** **** **** *** ****** ** ********** **** keys **** ******. *** *** *** ** **** ******* * crowdsourcing *******, *** *** **** ***** ******* ********* **** *** best *** ** ******* * *** ******** *******? ** **** a **** ** **** ****.

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Product ********

*********** ***** **** *** ******. **** ********** ****** **-*** *** openers, *** ****, ***** *******, *** ***** ********* ************ **** potentially ****** **** **** ***** ******* ***: ******* ***** *** unlocking *****. **** ****** ******* ** ******* ** * *** can ***** ** *******, ** ***** - *** ****** * lock **** ***** *****.

****** **** **** **** ******, *** *** ***** * ********* better ****** (*** **** ***** ** ***) *** *** ***? Catch *******'* ***** ***** *****:

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Unlikely *******?

**** ** *****, ********** *** *** **********'* *********** **** **** **** ***** *******. ***** ****** ** raise * ****** $****, ******* ** ** **** ** ***** more **** $***,*** ****** *** ******** ****. *** ***** ** certain: ******* ** * ******* **** ** *** **** ** many.

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  • ******** (***) ****:*** ******* ****** ******* ***** *** *** '**** ******' ************ of ***** ** ***** *** ** ********.********* *** * *****, ***** ****** *****, *** *** ** overall ****** **** ***** *** ********* ****** ** ****** ******.

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  • $* ********:***** ******* ** ***********, ** ****** ** ********** '********** *****'. In ** *** ***** * **** *** ** ************ ** box ***** *** ** *** *** **** **** $*, **** multitool ******* * ******* ******** *** **'* ***********.
  • ****** ** ************:***** ****** ************ *****************, ** ***** **** *** ********** ******, ******** **** *****. However, **** ******-***** ***** **** ******** ** ********** ************** *** ****** *** **** **** * **** *******. **** restrictions *** ******** ***** ***** ** *** *****, **** ****** alternatives *** ** ******* ********* *** *******.

Power ** *************

**** ** ***** ** *******, *** ***** ** *******: **** ideas (**** ***** *****) *** **** ****. **** *** *** days ** ************* ******** ********** ******* *** ** **** ** vision. ** *** '************* ***', * ***** **** ****** ** good ************ *** **** ***** *****.

Comments (13)

* ********** **** **. *** $* ** ** ***** * try. * ** **** ** **** *** ***** $* ** something **** **** ******..

... * ** **** ** **** *** ***** $* ** something **** **** ******.

**** **! *** **' "***'** **** ******-*** ***** ****** ** what *** *** ******* ***?" ******...

** ***** *** ******* ****, **** ******** ***** ********* **** do *** **** ***** *** **** *****, ** ***** ****** (based ** $**** ** *******) **** ****** ****** **** ***** key **** ***** ** **** **** * ***.

** ********* **** *** * ***-****** *** ********** ** ***** up ***********...

****** - *********** **** ****:(

**** ** ****** ****** **** ******** ******* ******* ******? *** ** *** ** ******** ****** *****?

****'* ******? ** **** *** **** **** **** ***** ** AOL?

* ***** **** ******** *** ****** ***** - ****, **** about ********** ** *** ****** ****.

**** ******* ***** * **** *** **** *** ******* ***% more ***** **** *** *********************** ** ****, ******** ****** ******* ***************** *********.

**** ** *** ****** *** ****** ****** ** *** ******.

******** ** * **** ********************.

***** *** **** ****** **** ** **** *** ******** ** get ****** ** ****** ****...

* ***, ******** ****** ******* ********.

**** *** **********, **** *** **********!

* **** **** ********* ****** *****. *** *** *** **** ** **** ******** ****** or ****** ****** ******. ***** ** *** * ***** *****, making ** ********** *** ***** ** *** ******, ** ** a ***** *-**-* *********.

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