Startup: Key That Unlocks Nothing

Author: Brian Rhodes, Published on Mar 20, 2014

It's called a Quickey, but it unlocks no doors. Think that's crazy? Wait until you discover how people are going wild for it in its first few day since launch.

Quickey claims it will keep you secure by protecting your keys from damage.  How and why is this product a crowdsourcing success, and has this silly product benefited from the best way to develop a new security product? We take a look in this note.

**'* ****** ********, *** ** ******* ** *****. ***** ****'* *****? **** until *** ******** *** ****** *** ***** **** *** ** in *** ***** *** *** ***** ******.

******* ****** ** **** **** *** ****** ** ********** **** keys **** ******.  *** *** *** ** **** ******* * crowdsourcing *******, *** *** **** ***** ******* ********* **** *** best *** ** ******* * *** ******** *******? ** **** a **** ** **** ****.

[***************]

Product ********

*********** ***** **** *** ******. **** ********** ****** **-*** *** openers, *** ****, ***** *******, *** ***** ********* ************ **** potentially ****** **** **** ***** ******* ***: ******* ***** *** unlocking *****.  **** ****** ******* ** ******* ** * *** can ***** ** *******, ** ***** - *** ****** * lock **** ***** *****.

****** **** **** **** ******, *** *** ***** * ********* better ****** (*** **** ***** ** ***) *** *** ***? Catch *******'* ***** ***** *****:

********** ******* ******** *************** **** * ***********, ****** (******* *****), ******** ******, *** *******-******** bottle ****** **** * **** ***** *** **** ** * brass **** ***. *** $* ***** **** ** ******** ** be **** ** **** ******* *******, *** ***** *** ****, sharp *****, ** ****** ***** ***** ** * *********** *****-****.

Unlikely *******?

**** ** *****, ********** *** *** **********'* *********** **** **** **** ***** *******. ***** ****** ** raise * ****** $****, ******* ** ** **** ** ***** more **** $***,*** ****** *** ******** ****. *** ***** ** certain: ******* ** * ******* **** ** *** **** ** many.

*********

********* ******** ** *** ****** **** ********* *******: 

****
  • ******** *** ******:**** *** ****'* ***** **** *** ******* ***********, ** ****** a **** ****** *********** **** ******** * ******** **** *** in ****** **** ******* ********* *********, ********** ******, ** **** stripping ***** *******.
  • ******** (***) ****:*** ******* ****** ******* ***** *** *** '**** ******' ************ of ***** ** ***** *** ** ********.  ********* *** * *****, ***** ****** *****, *** *** ** overall ****** **** ***** *** ********* ****** ** ****** ******.

****

  • $* ********:***** ******* ** ***********, ** ****** ** ********** '********** *****'. In ** *** ***** * **** *** ** ************ ** box ***** *** ** *** *** **** **** $*, **** multitool ******* * ******* ******** *** **'* ***********.
  • ****** ** ************:***** ****** ************ *****************, ** ***** **** *** ********** ******, ******** **** *****. However, **** ******-***** ***** **** ******** ** ********** ************** *** ****** *** **** **** * **** *******.  **** restrictions *** ******** ***** ***** ** *** *****, **** ****** alternatives *** ** ******* ********* *** *******.

Power ** *************

**** ** ***** ** *******, *** ***** ** *******: **** ideas (**** ***** *****) *** **** ****. **** *** *** days ** ************* ******** ********** ******* *** ** **** ** vision. ** *** '************* ***', * ***** **** ****** ** good ************ *** **** ***** *****. 

Comments (13)

* ********** **** **. *** $* ** ** ***** * try. * ** **** ** **** *** ***** $* ** something **** **** ******..

... * ** **** ** **** *** ***** $* ** something **** **** ******.

**** **! *** **' "***'** **** ******-*** ***** ****** ** what *** *** ******* ***?" ******...

** ***** *** ******* ****, **** ******** ***** ********* **** do *** **** ***** *** **** *****, ** ***** ****** (based ** $**** ** *******) **** ****** ****** **** ***** key **** ***** ** **** **** * ***.

** ********* **** *** * ***-****** *** ********** ** ***** up ***********...

****** - *********** **** ****:(

**** ** ****** ****** **** ******** ******* ******* ******? *** ** *** ** ******** ****** *****?

****'* ******? ** **** *** **** **** **** ***** ** AOL?

* ***** **** ******** *** ****** ***** - ****, **** about ********** ** *** ****** ****.

**** ******* ***** * **** *** **** *** ******* ***% more ***** **** *** *********************** ** ****, ******** ****** ******* ***************** *********.

**** ** *** ****** *** ****** ****** ** *** ******.

******** ** * **** ********************.

***** *** **** ****** **** ** **** *** ******** ** get ****** ** ****** ****...

* ***, ******** ****** ******* ********.

**** *** **********, **** *** **********!

* **** **** ********* ****** *****. *** *** *** **** ** **** ******** ****** or ****** ****** ******. ***** ** *** * ***** *****, making ** ********** *** ***** ** *** ******, ** ** a ***** *-**-* *********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Startup

Bill Gates Funded Startup Evolv Gets $18M For The "Most Advanced Threat Detection System" on Mar 17, 2017
Evolv Technologies has just raised $18 million, bringing its total to $30M, for developing what the company says is the most advanced threat...
Robot Startup NXT Profile on Mar 15, 2017
The security robot market may be the most rapidly growing industry segment, at least from a supply perspective. IPVM has already covered robots...
Startup V5 Targets Rapid Deployment Cameras on Jan 27, 2017
Easy to deploy "wire free" cameras have been a goal of the security industry for some time. Manufacturers, such as Micropower, have tried, and...
EAS Startup Queuehop Examined on Dec 15, 2016
Electronic Article Surveillance (EAS) tags have been used for decades to reduce theft with companies like Tyco's Sensormatic and Checkpoint being...
The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
$38+ Million Funding Powers VMS Challenger IronYun on Nov 09, 2016
VMS and video analytics have received little funding this decade. However, one Taiwan startup, IronYun, has bucked this trend, with a relatively...
Ex-ADT Exec Joins Eagle Eye As President on Nov 04, 2016
VSaaS has been a tough market, while Axis struggles with their business, Eagle Eye is filling out their executive team. Eagle Eye has hired an...
Flying Security Guard Startup Aptonomy Examined on Oct 27, 2016
Backed by Silicon Valley's biggest incubator and led by two robotics PhDs, Aptonomy is set to launch, what they describe, as 'flying security...
VSaaS Startup Raises $5 Million For Global Expansion on Oct 04, 2016
There is money to be made in VSaaS. At least that is what the investors of Morphean believe. The Swiss company received a $5M investment to expand...
Ex-Microsoft Exec Surveillance Startup Nepoware on Sep 02, 2016
Former Microsoft executive Richard Ang says he wanted to build an IoT device, and so he has spent 3 years developing what he says is a more...

Most Recent Industry Reports

IP Cameras Lose Buy America Protection on Mar 28, 2017
IP Cameras have lost the US government's 'Buy America' protection as the Security Industry Association (SIA) successfully lobbied the government to...
2Gig Intrusion Megatest (GC2 & GC3 Panels Tested) on Mar 28, 2017
2Gig is one of the most widely used intrusion systems, with two product lines that are the main offering of many alarm companies, huge national...
Anixter Favorability Results on Mar 28, 2017
Anixter's direct sales and integrator anger about it has been in the news recently: Anixter / Bosch Sells Direct to Amazon Anixter Touts...
Save $50 - IP Networking Course May 2017 on Mar 28, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Chinese Government Spies on Churches With Video Surveillance on Mar 27, 2017
The Chinese government is using video surveillance to spy on churches in China, reports UCANews, explaining: The [Chinese government]...
Hanwha Wisenet X Tested on Mar 27, 2017
Hanwha has released their latest generation, the Wisenet X series, powered by their new Wisenet 5 processor. This new series claims improvements...
Burglar Alarm Sirens Guide on Mar 27, 2017
Sirens are used to alert users to an alarm condition. In this note, we examine how to choose, locate, and install alarm sirens, including Siren...
Dahua Distributor Bad Breakup on Mar 27, 2017
A Dahua distributor in Europe claims that Dahua took over his top customers, revoked his distributorship status, and left him with a large amount...
Everbridge Mass Notification Service Examined on Mar 24, 2017
Everbridge is expanding in the security space. In January 2017 Everbridge acquired PSIM platform IDV, and have also begun integrating with other...
Hikvision Removing Auto 'Phone Home' on Mar 24, 2017
Facing pressure over their cameras auto phoning home and their Chinese government ownership, Hikvision has begun quietly removing automatic...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact