Selling through Retail Stores

By: John Honovich, Published on Sep 01, 2009

To further Cernium's efforts to sell their product through retail chain stores, Cernium has hired a VP of Sales with significant experience in selling consumer electronics.

In his LinkedIn profile [link no longer available], the new VP of Sales, Mike King, states that for the last 10 years he ran a, "manufacturer representative organization of consumer electronics to major Mid-Atlantic and Southeast retailers and distributors. ... Accounts included Circuit City, Ritz Camera, QVC, D&H, Home Depot and Lowes."

This follows an earlier effort where Cernium sought to expand into the Quick Serve Restaurant market.

As Cernium has historically been a enterprise/government focused provider, it will be interesting to see how well the expansion into the consumer/SMB market progresses.

Archerfish is Cernium's recently introduced product line. In a May interview with Cernium's CEO [link no longer available] where he indicates current pricing is $1495 for a 4 channel analytic appliance with 2 cameras.

[Update: Cernium has mostly abandonded the retail/consumer market.]

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