Selling through Retail Stores

By: John Honovich, Published on Sep 01, 2009

To further Cernium's efforts to sell their product through retail chain stores, Cernium has hired a VP of Sales with significant experience in selling consumer electronics.

In his LinkedIn profile, the new VP of Sales, Mike King, states that for the last 10 years he ran a, "manufacturer representative organization of consumer electronics to major Mid-Atlantic and Southeast retailers and distributors. ... Accounts included Circuit City, Ritz Camera, QVC, D&H, Home Depot and Lowes."

This follows an earlier effort where Cernium sought to expand into the Quick Serve Restaurant market.

As Cernium has historically been a enterprise/government focused provider, it will be interesting to see how well the expansion into the consumer/SMB market progresses.

Archerfish is Cernium's recently introduced product line. In a May interview with Cernium's CEO where he indicates current pricing is $1495 for a 4 channel analytic appliance with 2 cameras.

[Update: Cernium has mostly abandonded the retail/consumer market.]

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