Rogo's Managed Video Offering Examined

Author: John Honovich, Published on Jun 14, 2010

This update examines a managed video offering from a US company, Rogo. Their technical and market approach is different from many of the options we examined in our VSaaS competitive comparison.

Rogo loads software on a PC on-site. This software connects to local cameras (primarily USB cameras) and stores video at the house/business. The software then 'phones home' to Rogo's cloud service, allowing for users to remotely connect to their cameras/video without any networking setup (port forwarding, DDNS, etc.)

However, this does require an on-site PC be setup and powered on whenever one wants recording (and presumably if this is for security, that means 24/7/365).

Rogo sells through partners who can white label the service, direct from their main website and through a site dedicated to pet monitoring.

Rogo is emphasizing partnerships with MSOs and cites its first MSO partner as Hargray's MySight offering.

Pricing

Re-sellers may set their own pricing and feature segmentation. Rogo reports a range of pricing from $10 - $30 per month for as many cameras as one has.

Rogo's direct service charges $19.95 per month per site for as many cameras as one has.

Competitive Analysis

For a small number of cameras, USB cams can be an attractive option. Even HD USB cameras are very cheap (720p HD webcam is about $55 online). With active extension cables, moderate distances (theoretically up to 80 feet) can be achived (16 feet active extension cables are about $22 each).

The two main barriers we see are:

  • Total number of cameras supported will be limited based on using an existing PC, constraining larger applications (which seems out of focus for the company anyway).
  • Monthly price: given that the system requires a PC on-site, we think $20 per month will be hard to justify especially as competitive offerings expand. While the system provides easier remote access, installing webcam software and enabling port forwarding/DDNS would provide similar benefits. For the yearly total cost of $240, it might be easier to simply pay a tech to enable remote access. $20 per year, rather than per-month, strikes us as a price level more likely to generate broad uptake.
Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP alleged that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact