Rogo's Managed Video Offering Examined

Author: John Honovich, Published on Jun 14, 2010

This update examines a managed video offering from a US company, Rogo. Their technical and market approach is different from many of the options we examined in our VSaaS competitive comparison.

Rogo loads software on a PC on-site. This software connects to local cameras (primarily USB cameras) and stores video at the house/business. The software then 'phones home' to Rogo's cloud service, allowing for users to remotely connect to their cameras/video without any networking setup (port forwarding, DDNS, etc.)

However, this does require an on-site PC be setup and powered on whenever one wants recording (and presumably if this is for security, that means 24/7/365).

Rogo sells through partners who can white label the service, direct from their main website and through a site dedicated to pet monitoring.

Rogo is emphasizing partnerships with MSOs and cites its first MSO partner as Hargray's MySight offering.

Pricing

Re-sellers may set their own pricing and feature segmentation. Rogo reports a range of pricing from $10 - $30 per month for as many cameras as one has.

Rogo's direct service charges $19.95 per month per site for as many cameras as one has.

Competitive Analysis

For a small number of cameras, USB cams can be an attractive option. Even HD USB cameras are very cheap (720p HD webcam is about $55 online). With active extension cables, moderate distances (theoretically up to 80 feet) can be achived (16 feet active extension cables are about $22 each).

The two main barriers we see are:

  • Total number of cameras supported will be limited based on using an existing PC, constraining larger applications (which seems out of focus for the company anyway).
  • Monthly price: given that the system requires a PC on-site, we think $20 per month will be hard to justify especially as competitive offerings expand. While the system provides easier remote access, installing webcam software and enabling port forwarding/DDNS would provide similar benefits. For the yearly total cost of $240, it might be easier to simply pay a tech to enable remote access. $20 per year, rather than per-month, strikes us as a price level more likely to generate broad uptake.
Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...
Hikvision Wins Chinese Government Forced Facial Recognition Project Across 967 Mosques on Jul 16, 2018
Hikvision has won a Chinese government tender which requires that facial recognition cameras be set up at the entrance of every single mosque...
Installing Dome Cameras Indoors Guide on Jul 16, 2018
IPVM is producing the definitive series on installing surveillance cameras. This entry covers one of the most common scenarios - installing dome...
Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
US Tariffs Hit China Video Surveillance on Jul 13, 2018
Chinese video surveillance products avoided tariffs for the first two rounds. Now, in the third round, many video surveillance products will be...
Last Chance - July 2018 IP Networking Course on Jul 12, 2018
Registration ends today, Thursday. Register now. This is the only networking course designed specifically for video surveillance...
4 Most Difficult Camera Installs (Statistics) on Jul 12, 2018
Heavy housings, cumbersome brackets, heavy ladders required, and tricky field of view requirements will cause difficulties no matter the camera...
Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact