Prism Skylabs IP Video Service Examined

Author: Ethan Ace, Published on Sep 13, 2011

A Silicon Valley startup, Prism Skylabs, is targeting the IP Video marketplace, funded by an All Star lineup of investors and lead by former executives of video analytic companies 3VR and ObjectVideo. The company is taking a different approach to the market and is likely to have a significant impact. In this note, we examine what Prism Skylabs is attempting to do, its potential, risks and how we see this impacting the market.

Let's start with a review of the most important aspects of the business:

  • Powerful ********* *******: Prism Skylabs has a very strong set of investors with nearly unlimited pockets. Investors include the former CEO of Google, Eric Schimdt, *** ******, *** ********* *** **** ****** ***** ** ******* ******,**** ******, *** ******* ***** ********, ******* *********, *** ****'* ******** most ****** **********/*******, ***. ****** ***** ** *** **** ** millions ** ********** ******* **** *** **** *** ***** ** expand ***** ******* *** **** ** ********* ***** ********.
  • Application ** **************: Prism is looking to add applications leveraging existing security camera infrastructure. They will not be in the business of selling DVR boxs, VMS software licenses, VSaaS storage, etc. This is much different than nearly anyone in the IP video market.
  • Direct ** *******: Prism says they will be offering a free service driven by a software downloaded at the user's site that automatically connects to Prism's cloud service. It's highly unlikely that Prism will beg ADT to re-sell their services, etc. Their model will likely attack traditional channel relationships.
  • What ** **? Prism says they are targeting business that have a retail or consumer focus (e.g., restaurants, stores, hotels, malls, etc.). Examples of services they would provide include: (1) sharing real time video and images over the web via various social media outlets and (2) providing business intelligence via heat maps, PoS integration, etc.

**** *******'* ***** ** *** ********** *****************.

** ***** ** ******** *** ***** ******, ** *** * broad ********** *** *****:

  • Easy ******* ** *****: We think this has the most immediate potential and is relatively easy to accomplish. Essentially no one in the IP video market does a good job or even really tries to make it easy for users to share their video on the web **** *** ******. ****, *** *** ******** ***** * ***** **** **** an ** ****** ** * *** **** *** ** ** a **** **** *** ****** ****. ** *** **** ***** in **** *** ** ***** ****.
  • Business ************: This aspect is a lot harder. While heat maps, PoS integration, etc. have value, there are either lots of choices for this already (PoS integration) or it is really hard to do (e.g., retail video analytics).

** ** *** * ****** ** ********* ******** **** ******** of *** ******* ******:

  • Connecting ** *******/*********: With no standards in place and hundreds of proprietary interfaces, connecting to what is already on site is going to be problematic for most users. Larger customers with existing DVRs are likely to have the DVR manufacturer object or block integration with Prism (as they do with most everyone).
  • Camera ***********: Most cameras are unlikely to be in the right position to be used for marketing or for business intelligene. This may require purchasing of new cameras to make use of the service. We think this might be abated by the fact that IP cameras are now increasing cheaply.
  • Attractiveness ** *** ***** ******: Prism has a strong emphasis on privacy blurring or obscuring most personal details. The company also mentions that they are building composite images from a series of lower resolution inputs. It is not clear to us how attractive or useful the images shared will be.

**********

**********, **** * ******* **** * *** ****** ***, ** is ********** ** **** *** **** ***** ** *** **** or *** ** **** ********** **.

*******, ***** *** ********* ******* *** *******, ** ***** ***** will **** ***** ******* ** ***** *** ********* ** ****** the ******* *** ***** ******* *** *** *****. ** ******, this **** *** ********* ******* (** **, *** ***** *** a ****** ****** *** ****** ***** ***** *** ** ** the ****** ** * ******** ******) *** ** **** **** that ******** ******** **** ** ******. ** ***** **** ** a **** ***** ** ********** *** ***** ** ***** *** non-traditional **** *** ***** *********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Aura's 'Invisible Ripple' Next Gen Intrusion Detection Tested on May 23, 2017
Aura Home is a startup intrusion detection system, but it claims new, high-tech sensing that monitors the 'invisible ripples' movement creates,...
Shark Tank Startup Guard Llama Mobile Panic Tested on May 16, 2017
A Shark Tank TV show appearance has attracted big attention for Guard Llama, a security startup touting a 'panic button' paired with mobile app...
Varifocal Vs Fixed Lens Statistics 2017 on May 04, 2017
Varifocal camera lenses provide more flexibility at installation time, but come at a higher cost. Fixed lens cameras reduce hardware costs, but can...
Deep Science - Active Threat Cloud Monitoring Startup on Apr 03, 2017
Deep learning for $2 a day for a system that automatically detects guns and masks, alerting the police to robberies and threats? A US startup is...
Bill Gates Funded Startup Evolv Gets $18M For The "Most Advanced Threat Detection System" on Mar 17, 2017
Evolv Technologies has just raised $18 million, bringing its total to $30M, for developing what the company says is the most advanced threat...
Robot Startup NXT Profile on Mar 15, 2017
The security robot market may be the most rapidly growing industry segment, at least from a supply perspective. IPVM has already covered robots...
Hikvision People Counting Tested on Mar 09, 2017
People counting has historically been a difficult task, requiring specialized cameras, expensive software, and careful camera placement. But in the...
V5 Rapid Deployment Cameras Profile on Jan 27, 2017
Easy to deploy "wire free" cameras have been a goal of the security industry for some time. Manufacturers, such as Micropower, have tried, and...
Introduction To Burglar Alarm Systems on Jan 04, 2017
While alarm systems are popular, balancing between the right level of protection, the appropriate components and an acceptable price can be very...
EAS Startup Queuehop Profile on Dec 15, 2016
Electronic Article Surveillance (EAS) tags have been used for decades to reduce theft with companies like Tyco's Sensormatic and Checkpoint being...

Most Recent Industry Reports

Anti-Hack Access Card Shields Tested on May 26, 2017
Keeping your access control card information secure is becoming a big priority, especially since cheaper copiers can hack details easily. Multiple...
H.265 / HEVC Codec Tutorial 2017 on May 25, 2017
Since 2013, video surveillance professionals have talked about the potential for H.265. Now, in 2017, H.265 is starting to gain mainstream...
Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
CyPhy 'Unlimited' Flight Time Security Drone Examined on May 25, 2017
Drones face several issues as commercial security platforms - legal restrictions (e.g., in the US, the FAA), costs, and limited flight durations...
Milestone Entry Level Mobile Password Vulnerability Disclosed on May 24, 2017
While many manufacturers have only addressed cybersecurity vulnerabilities after public disclosures were made (or threatened), Milestone has...
How Integrators Use IPVM on May 24, 2017
150 integrators explained how they use IPVM and how it helps them stay informed and improve their business.  The 4 main uses integrators cited for...
Alarm Supervision Guide on May 24, 2017
Burglar alarms can constantly monitor the health of attached circuits, sensors, and devices to ensure that they remain operational. This is known...
Arlo Go Cellular Cloud Camera Tested on May 23, 2017
Totally wireless surveillance cameras are growing but almost all typically depend on a hub and local Internet access. However, many outdoor...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact