PR Campaign Exploiting Manufacturer Cybersecurity

Author: Brian Karas, Published on Jul 20, 2017

Manufacturers increasingly have a bulls-eye on their back.

As cyber security solutions providers grow, they realize a great way to get publicity for themselves is to maximize coverage of exploits they discover.

In this report, we provide a behind the scenes examination of how one PR / marketing campaign came together, examining whether it is fair or foul and looking at the risks for manufacturers.

************* ************ **** * *****-*** ** ***** ****.

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* ***** ******** *******, ******, *** ***** * ******* ********** appliance **** ******* ******** ******* ********, ********** ************** ** * ******* **** ** **** ***** ***************.

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****** **** ****** ********* ****** ******, ****** ******** * ** campaign, '**********' **** ************ ** ***** ** **** ********* ** us:

**'** ********** **** * *** ***********, **** ** **** *** the *********** ***** *** ***** **-*****, *** ***** *******. ** publishing **** *****, ** *** *** **** ** *** **** leaking ******* *** **** ***** ***** ** ***** **'** ******** it.

*** ** **** *** ********* **** ********* ******** (**** ****) ** **** ********** ********** ***** ** ******** ******* *** ******** *********, *******, already ****** ***** ****** ******.

Winning ** **

****** *** ***** ** **** **** *** *****, **** ******** publications ******** ******:

*** ******* ***** *** **********. ***** ** ** ***** ****** a ** **** *** ************ *********** ******* ** *** ******* coverage.

Senrio ****-****** *************

*** *** ******* ** **** ****** ******** *** ****** **** its ****** *** ******* ** **.

****** **** *** ************* *** **** "*****'* ***"********:

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********** ** **** ** *** ********* ****** ****** ******:

** ** ****** **** **** ** ******** ** ******** -- software ******** *** ********* ******* -- *** ******** ** *****’* Ivy ** **** ******.

****** *** ******* ***** ** ********** ** ******* *** **** come ** **** **********, ********** ************* **** *******'* ***** ***** toolkit *** **** **** * ******* *********, *** ******** **** big-name ********* (***, *****, *****).

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*******'* *********** ******** ********** ****** ************* *********** ********** ***** ** ** ****, ****** *** ************ ** *** "Devil's ***" ************* **** **** ** **** *********** **** ****** would **** ******* *******:

*.*. *****, * ****-***** ********-**-****** ********** *** ********** **** ******* ******** who ******** ******'* ********, ****** *** **** *** ****** ***** have ** ** ********** ********** *** **** ********** ****** ** application, *** ******** ******* *** **** ********* ** **** ** a ******, **** ** ********* ** * "*****" ****** ** bandwidth.

Senrio ******** **** ***************

******'* ******* ********* ** ***** **** ********* ********* ******** ** increase ** ***** ** ***** ***. ** ********* ** *** fear ******* ** ***** ******* ***** ******, ** ******** ***********, they **** **** ****** ********* ** ******** ******'* ********. ****, hyping ** **** *********, *** ******* ******** ***** ******* ** cover **, ****** ** ******* ******, *** ** **** ***** is ** ************** ********, **** ** ** ******** **** *** more *********** ********** ***** ** ************* ***********.

Manufacturers *** ***********

************* *** ******* *********** *** *** ***** ******** ** ***** products, ******* ** *** ********* *** ******* ** **** ********* of **** *** ********* / ** *******.

Security ************* ******

******** ************* *** ***** ** ** ****** ********** ******** ****** cyber ********. *** **** *** *************** ** *** ****** ** startups, *** *** *** **** ********** **** *********** *********** *** curious ******* **** *** *** ** ********* ** ***** ********.

**** **** *********, *** ********** ***** ********, ****** *** ****** that ***** ******** ************* *********** *** ****** ****** ****** ** interest **** ** ****-**** *****, ** ** ***** ** ***** interest.

****** *************, ***** **** **** *********** ** ***** ****** ***** are *** **** ****** *******, ** *********** ** ***** ******** will ******* **** ********* **** ***** ** ***-***** ******** *****.

Comments (5)

*** ******** ***** ******** **** **** **** ***** *** ********* in ****.* ******** * *** **** ***. * ***** **** heard ** *** ************* ***. *********. ********* **** ****** *** problem ** ***** ******* ******** ***.

***, ***** ********** **** ***** **** ************* ** **** ****** ******* *** ** ******* ************* **** ****** ****.

**** *** **** **** ********** ** ****. ** ************* ** they ******* *** ******* ** **** ******* ** * **** to ****** **** *** ** *****.

**'* ****. **** ** "****** **** *** ***** **** ***** findings" *****. *** **** ** ** **** ** * ***** vendor ** *** **** **** **** *** **** ****** *** show ***** ** ***** *** ** *** ***** ** *** end ** *** *****. **** **** *** *** *****. ** COURSE *****'* ***** *****.

*.*. ****** **** **** ******* * **** ******** ** ********* including ******* ***** **** ****** ** ***** *** ** ******** open ****** * **** ** ******** *** ******* ******* ******.

*.*.*. ** **** **** ****** **** ** **** ***** **** of * *** **** ***.

****** **** **** ******* * **** ******** ** ********* ********* getting *****

******, ***** *** **** *** *****? ***** ***** ******** ***** are *** ********* **?

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