Panasonic Business Intelligence Kit Examined

By John Honovich, Published on Jun 08, 2011

In May 2011, Panasonic introduced a Business Intelligence Kit [link no longer available]. The most noteworthy aspect of this kit is functionality that automatically detects faces and estimates the age and gender of people. This is the first mainstream commercial offering of this technology we have seen in the surveillance market. In this note, we examine the functionality, pricing and competitive positioning of the kit.

Let's start with the basics:

  • The kit is offered as an add-on for Panasonic's NVR (the WJ-NV200). This NVR includes facial detection / recognition (see our overview of this function). The kit only works with this NVR and is not available to be integrated / added on to 3rd party systems.
  • The kit adds face and gender identification, statistical analysis of people trends (breakdown of age and gender over time) and increases the watchlist size (from 16 to 64) and concurrent matching size (from 8 to 32) for facial recognition
  • A 3 month free trial for the kit is offered with purchase of the NVR. The MSRP of the Business Intelligence Kit is $1,273 USD. By contrast the MSRP of the NVR with 1TB of storage is $3,273 USD(online pricing is about $2,000). We would expect online pricing for the Business Intelligence Kit to be $800 - $900 USD.
  • The intelligence can only be applied on a single camera, automatically set to H.264, 1.3MP, 5fps (see operating manual [link no longer available] for details).
  • In the technical documentation, Panasonic notes a number of limitations: matching may not work outdoors, for partially concealed faces, with strong direct light or when a subject is moving fast (see page 6 of NVR manual [link no longer available]). Up to 500 faces/people can be analyzed per hour.
  • While the documentation does not cite a maximum FoV width, from their sample images, we suspect it is relatively narrow (12 feet or less wide).

Panasonic supports both a real time output for face/gender analysis and a statistical one. Below are examples:

Here is video from a Japanese trade show demonstrating the kit in action:

Our Analysis

We believe the gender and age estimation has potential with some important limitations.

On the positive side:

  • Gender and age estimation does not need to be extremely accurate nor does it matter if any particular individual is misidentified (unlike facial alerting which is highly sensitive to this problem).
  • For retailers, this could be a useful feature as it provides them a data point that is not easily determined by traditional means.
  • The pricing is fairly 'cheap' and one can try it out for a few months for free.

On the negative side:

  • Only supports Panasonic cameras and recorders.
  • Only supports 1 camera per recorder
  • May have problems with various lighting and environmental scenarios (though less likely to be a practical problem as most use cases will be indoors).

At the very least, we think this will be a valuable marketing differentiator for Panasonic as this functionality is commercially so uncommon yet engenders interest and potential value. This is something we plan to test, minimally to better understand how well face and gender detection work.

1 report cite this report:

New Surveillance Products Directory Fall 2011 on Sep 21, 2011
This report provides a summary of key announcements and news being made...
Comments : Members only. Login. or Join.

Related Reports

Sony Launches AI Camera Sensors on May 18, 2020
Weeks after exiting the branded video surveillance business, Sony is making a...
Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic i-PRO presented its X-Series cameras and AI video analytics at the...
Clinton Public View Monitor (PVM) Mask Detection Tested on Jul 09, 2020
Face mask detection, or more specifically not wearing one, is expanding...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Leica Presents AI LIDAR / Thermal / Visible Camera (BLK247) on May 06, 2020
Leica presented its AI multispectral BLK247 camera at the April 2020 IPVM New...
Warning: Panasonic i-PRO Deceives About NDAA Compliance on Aug 18, 2020
IPVM has determined that Panasonic i-PRO has deceived about its NDAA...
FLIR New Coronavirus Prioritized Temperature Screening Camera Examined on Apr 03, 2020
FLIR has announced a new series of thermal cameras "prioritized for entities...
Sony 61MP Surveillance Sensor Examined on Sep 04, 2020
For a decade, the highest resolution single-imager surveillance cameras have...
UN Agency Buys 'Swiss' Fever Cams From Firm That Faked Accreditation, Sales, Marketing on Oct 06, 2020
A Swiss company claims to have "fully designed and manufactured" the world's...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
Euklis Presents AI Analytics on May 05, 2020
Euklis presented its AI facial recognition, LPR, and object recognition...
Single Frame Gait Recognition From Michigan State and Osaka University Examined on Oct 01, 2020
Gait recognition has the potential for accurate identification at a distance,...
FLIR Screen-EST Screening Software Tested on Jun 30, 2020
In our FLIR A Series Test, the cameras' biggest drawback was their lack of...
ProCam Low-Cost Open Thermal Temperature Project on May 12, 2020
An engineering professor in Switzerland is building what he hopes will be the...
LILIN Presents NDAA-Compliant P2 Cameras on May 26, 2020
Merit LILIN presented its NDAA-compliant P2 camera series at the April 2020...

Recent Reports

Motorola Solutions Total Revenue Down, Video Revenue Up on Oct 30, 2020
Motorola Solutions' total revenue is down, but video (both fixed and...
Recruiters Show 2020 On-Demand Recordings on Oct 30, 2020
Recordings from the 12 recruiter presentations are now available...
Consultants Show 2020 On-Demand Recording on Oct 29, 2020
Recordings from the consultant show are available on-demand at the end of...
Hikvision AcuSense G2 Camera Test on Oct 29, 2020
Hikvision has released their next generation of AcuSense analytic cameras...
Biggest Problems Selling Access Control 2020 on Oct 29, 2020
Access control can cause integrators big headaches. What practical issues do...
Taiwan Geovision AI Analytics and NDAA Examined on Oct 29, 2020
Taiwan manufacturer Geovision's revenue has been falling for years. However,...
Bedside Cough and Sneeze Detector (Sound Intelligence and CLB) on Oct 28, 2020
Coronavirus has increased interest in detecting symptoms such as fever and...
Fever Tablet Thermal Sensors Examined (Melexis) on Oct 28, 2020
Fever tablet suppliers heavily rely on the accuracy and specs of...
Verkada Fires 3 on Oct 28, 2020
Verkada has fired three employees over an incident where female colleagues...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...