Outrageous Claims Hurt the Industry

Author: John Honovich, Published on Apr 15, 2008

I just watched a video clip of an interview and demonstration of VideoIQ's abilities. While the first 3 minutes are standard analytic marketing, the ending of this clip is outrageous. These claims are, at best, wildly misleading, and certainly damaging to our customers and the entire industry.

[Update 2010: VideoIQ has removed the video and discontinued this marketing effort / sample case]

VideoIQ claims that they will be able to handle:

  • Your child is lost in a crowd. It uses your image to find a shot of your child.
  • Then it takes that shot of your child to find your child live.
  • A subway bomber. Find a picture of a bomber, click the bomber and find pictures of anyone who looks like the bomber in the London transit system.

#1: You have to recognize how video cameras in malls and subways are positioned. Routinely, they are 8 meters high, ceiling mounted and covering a radius of 30 meters. 99% of them are analog. The image you get of any person is at a very poor angle, and the quality is usually quite poor. Yes, megapixel cameras are coming but this will not eliminate the angle issues. Angles are bad because shots of the backs of people head aren't very helpful when you are searching for 1 person out of 10,000.

#2: You have to realize how many people are in a mall or a subway. Even if your analytic is 99% accurate and you miraculously got perfect shots of all people, if you analyze 100,000 people, that's 1,000 false results. In a subway system over days, that's millions of images of people, meaning tens of thousands of false matches. Certainly it's better than scanning video tape but it's still a huge job even if you have perfectly positioned cameras - which you won't and will have a hard time justifying paying to install.

This ends up hurting all of us. Customers start with an expectation that cannot be met. They get disappointed, don't buy and tell their colleagues of the problems.

Now, I am sure VideoIQ is not alone in doing this and I suspect that the reporters wanted this spiced up segment and it was hard to say no or stop. But the people at VideoIQ are too smart not to know the problem with these claims. As an industry we need to be clearer and more honest about what can be done or we shall continue to suffer from our own self-inflicted wounds.

2 reports cite this report:

NICE, Now Qognify, Releases Object Origin on Sep 24, 2015
NICE physical security has a new name and a new offering. The former NICE PSBU is now officialy Qognify and they have announced Object Origin. In...
NICE Suspect Search Examined on Sep 25, 2014
Did you lose your child here? Or here? Now, many might say you were a terrible parent but not NICE Systems. NICE's new Suspect Search aims to...

Most Recent Industry Reports

IP Networking Course May 2017 on Apr 21, 2017
NOTE: Registration ends this Thursday. This is the only networking course designed specifically for video surveillance professionals plus it...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...
US Border RVSS / Video Analytics System Examined on Apr 21, 2017
US Customs and Border Protection has been rolling out a video analytics-based detection system along the US/Mexico border, with detection ranges...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
Ring Floodlight Cam Tested on Apr 20, 2017
Ring has released their latest entry, the Floodlight Cam, calling it the "Evolution of Outdoor Security", touting motion activated floodlights,...
Dell EMC Surveillance Division Profile on Apr 20, 2017
With revenue growth from traditional IT customers slowing, Dell has set a focus on the security industry as a market where the company can offer...
Lenel President Is Out on Apr 20, 2017
Lenel's challenges continue. Now, Lenel's President is out, suddenly. This follows increasing challenges for the company who has broadly upset...
Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale on Apr 19, 2017
The ballerinas are out. The price cuts are back. Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so...
PatriotOne Deep Neural / Radar Weapon Detection Examined on Apr 19, 2017
The bodyscanner/weapons detection sector has seen several new products, some using advanced approaches like metamaterials (Evolv) or terahertz...
Axis Network Horn Tested on Apr 18, 2017
We bought and tested the Axis network horn C3003-E, examining setup and calibration, event audio, VMS integration, and sound pressure levels...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact