Vendor Misrepresents ONVIF in Trade Advertisement

Author: John Honovich, Published on Apr 13, 2011

While ONVIF has been widely accepted as the 'independent' protocol of choice for integrating IP cameras and VMS software, problems with real world integration remain common (as our ONVIF field test results indicate). Given this, we were surprised to see a full page advertisement in an April 2011 trade magazine touting, "Easy integration with ONVIF / Easy Setup User Friendly No Hassles."

I doubt even ONVIF itself would take this stand. Indeed, none of the principals in ONVIF (Axis, Bosch, Sony) have ever made such a claim for their own ONVIF products. We expect their people fully recognize the current challenges and growing pains that ONVIF is going through.

On one level, this advertisement by a fairly unknown company (Bolide) can be dismissed as the rogue actions of a smaller company trying to get attention. On the other hand, as PSASecurity acknowledged, many sales people's knowledge comes mostly from these advertisements.

Manufacturer advertisements are expected to have a degree of self-promotion and inaccuracy. Generally, though, these are subjective - proclamations of 'best', 'greatest', 'leading', etc. Manufacturers typically stay away from specific technical proclamations like ONVIF providing 'No Hassles' as it is so easy and quick for a user to discover how painfully untrue the claim is.

Comments : PRO Members only. Login. or Join.

Related Reports on ONVIF

Ubiquiti $79 Flex IP Camera Tested on Dec 07, 2018
U.S. Manufacturer Ubiquiti has released a 1080p, integrated IR IP camera, selling it directly for $79, making this one of the least expensive IP...
Akuvox Intercom Profile on Dec 06, 2018
Akuvox, a Chinese manufacturer of VoIP products, is expanding heavily into Video Intercom products with disruptive pricing targeted for commercial...
Arcules Cloud VMS Tested on Nov 19, 2018
Arcules is a big bet, or as they describe themselves a 'bold company', spun out and backed by Milestone and Canon.  But how good is Arcules cloud...
Axis 2N Intercom Tested on Nov 08, 2018
Axis expanded its video intercom business buying Czech-based 2N in 2016. Despite competing against owner Axis' intercoms, 2N recently registered as...
Avigilon Opens Up Analytics And Cameras on Nov 06, 2018
Avigilon is opening up. The company historically famous for advocating its own end-to-end solutions and making it harder for 3rd parties to...
Camera Course January 2019 on Nov 01, 2018
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training exists...
IP Camera Installation Tool Shootout - Avigilon, Axis, Ideal, Hanwha, Triplett, Veracity on Oct 23, 2018
Setting up IP cameras has historically been challenging, with techs often precariously using a laptop on a ladder or lift. Some options for install...
IACP 2018 Police Show Final Report on Oct 08, 2018
IPVM went to Orlando to cover the 2018 IACP conference, the country's largest police show (about as big as ASIS), examining the 700+...
4MP Camera Shootout - Axis, Dahua, DW, Hanwha, Hikvision, Uniview, Vivotek on Sep 24, 2018
4MP usage continues to climb, especially for low cost fixed lens models. To see who was best, we bought and tested seven 4MP models from Axis,...
Directory Of 110+ Video Management Software (VMS) Suppliers on Aug 30, 2018
This directory provides a list of Video Management Software providers to help you see and research what options are available. Listing...

Most Recent Industry Reports

Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Cisco Meraki New Cameras and AI Analytics on Dec 14, 2018
Meraki has released their second generation of video surveillance with 3 new cameras, AI-based video analytics, and 2 cloud-based storage...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...
DVR Examiner - Video Recovery from Recorder Hard Drives on Dec 13, 2018
Bypassing passwords and long download times on-site, DVR Examiner collects and organizes video evidence directly from a hard drive extracted from...
2019 Access Control Book Released on Dec 12, 2018
This is the best, most comprehensive access control book in the world, based on our unprecedented research and testing has been significantly...
Huawei Hisilicon Quietly Powering Tens of Millions of Western IoT Devices on Dec 12, 2018
Huawei Hisilicon chips are powering, at least, tens of millions of Western IoT devices, such as IP cameras and surveillance recorders, a fact that...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact