#1 IP Camera Benefit

Author: John Honovich, Published on May 19, 2013

Megapixel was, far and away, the number #1 cited benefit in going to IP cameras / video. We asked over 100 integrators to name the "3 biggest reasons" they found, allowing them to name whatever they wanted. Over and over, the top one entered was megapixel.

Here's how the answers roughly broke down:

Here's what they had to say about megapixel and resolution:

  • "Megapixel, Megapixel, Megapixel cameras."
  • "Improved picture quality. Easily the item that sells the system and is the most visible factor."
  • "Resolution is an easy way to wow the customer when on a sales call."
  • "High resolution Video - we get so much more information from the HD quality cameras than we were able to get through VGA."
  • "Video clarity that impresses the client."
  • "Vastly improved image quality over analog with many resolution choices."
  • "Allows the use of megapixel resolution surveillance cameras"

Everything else cited was scattered with a dozen different choices but no close nor consensus second choice. Other reasons cited included: panoramic cameras, wireless, breadth of product selection, remote viewing / management, edge based recording, and PoE.

The 'Killer App'

This confirms what is obvious to most in the industry, megapixel has been the 'killer app' and most critical driver in the shift from analog to IP.

But Oversold...

On the negative side, this underscores how dangerous manufacturer megapixel misrepresentation is as it plays into the biggest potential benefit. For instance, Arecont's ad and Avigilon's ongoing misleading marketing campaigns (though in fairness, Arecont has turned itself around, Avigilon continues). On the other hand, it underscores how powerful megapixel marketing is.

Race Over?

Last year, Axis created controversy by declaring the megapixel race over - a claim that we disagreed with and that strongly divided the industry. Now, this Spring, the first Ultra HD / 4K / 12MP camera was announced. We will see soon enough if the next megapixel leap is upon us or if this crucial driver to IP is leveling off.

Comments (4): PRO Members only. Login. or Join.

Most Recent Industry Reports

Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
PR Firm Pleads Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Getting Started With Your IPVM Membership on Jan 20, 2017
Here's how to get started and get the most out of your IPVM membership. Books for Members All members can download the 3 member-only books below...
Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...
ADT Launches Canopy - Professional Monitoring For DIY Devices on Jan 19, 2017
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed...
Dahua UnFavorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Paxton Hosted Access - Disruptive Low Dealer Pricing on Jan 19, 2017
Paxton is entering the hosted access game, with BLU, at a cost that is a fraction of key competitors. The different approach could be very...
Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact