#1 IP Camera Benefit

Author: John Honovich, Published on May 19, 2013

Megapixel was, far and away, the number #1 cited benefit in going to IP cameras / video. We asked over 100 integrators to name the "3 biggest reasons" they found, allowing them to name whatever they wanted. Over and over, the top one entered was megapixel.

Here's how the answers roughly broke down:

Here's what they had to say about megapixel and resolution:

  • "Megapixel, Megapixel, Megapixel cameras."
  • "Improved picture quality. Easily the item that sells the system and is the most visible factor."
  • "Resolution is an easy way to wow the customer when on a sales call."
  • "High resolution Video - we get so much more information from the HD quality cameras than we were able to get through VGA."
  • "Video clarity that impresses the client."
  • "Vastly improved image quality over analog with many resolution choices."
  • "Allows the use of megapixel resolution surveillance cameras"

Everything else cited was scattered with a dozen different choices but no close nor consensus second choice. Other reasons cited included: panoramic cameras, wireless, breadth of product selection, remote viewing / management, edge based recording, and PoE.

The 'Killer App'

This confirms what is obvious to most in the industry, megapixel has been the 'killer app' and most critical driver in the shift from analog to IP.

But Oversold...

On the negative side, this underscores how dangerous manufacturer megapixel misrepresentation is as it plays into the biggest potential benefit. For instance, Arecont's ad and Avigilon's ongoing misleading marketing campaigns (though in fairness, Arecont has turned itself around, Avigilon continues). On the other hand, it underscores how powerful megapixel marketing is.

Race Over?

Last year, Axis created controversy by declaring the megapixel race over - a claim that we disagreed with and that strongly divided the industry. Now, this Spring, the first Ultra HD / 4K / 12MP camera was announced. We will see soon enough if the next megapixel leap is upon us or if this crucial driver to IP is leveling off.

Comments (4): PRO Members only. Login. or Join.

Most Recent Industry Reports

Camera Calculator Class and IPVM Member Orientation October 2016 on Sep 28, 2016
Members, learn how to better design video surveillance systems and get the most out of your IPVM memberships with 2 upcoming live classes. Both...
Axis 4MP Camera Tested (M3046-V) on Sep 28, 2016
Axis has brought 4MP to its camera line in the new M3046-V, the highest resolution model in their revamped M30 series. We bought and tested this...
Hiring Spree At Aimetis 6 Months After Being Acquired on Sep 28, 2016
Aimetis was acquired in April 2016, and is now expanding almost all of their departments, hiring employees from Axis and other industry...
Camio Natural Language Processing Tested on Sep 27, 2016
The ex-Googler led team from Camio has advanced its video monitoring offering to include natural language processing. Camio ingests video,...
Access Door Controller Configuration Guide on Sep 27, 2016
Properly configuring access control door controllers is key to a professional system. These devices have fundamental settings that must be...
Hacked Dahua Cameras Drive Massive Cyber Attack on Sep 27, 2016
Cyber attacks are accelerating and IP cameras are behind many of them. Worse, last week, a 'massive' attack was carried out using numerous Dahua...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance Tutorial on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact