ObjectVideo's Poor Reputation and Blaming Others

Author: John Honovich, Published on Feb 16, 2010

The sad story of video analytics is now well known. Unfortunately, one of the ringleaders of this circus, ObjectVideo, has taken to blaming others while failing to prove their own effectiveness.

Poor Reputation

Video analytics suffers from an increasingly poor reputation, a hangover from the heady days of the mid 2000s. From my ongoing conversations with integrators and OEMs, ObjectVideo has a notably poor reputation, even relative to their peers. In ObjectVideo's defense, they were early, they were one of the heaviest marketers and they OEM their analytics to dozens of other companies.

Blaming Others

Twice in the last half year, ObjectVideo has pushed back on video analytic criticism, blaming others.

Last year, ObjectVideo called out the 'security industry', saying how they were tired of hearing how 'video analytics did not work.' ObjectVideo felt that a lack of training and optimization was at fault:

Many in our industry correlate the need for trained users and the need to configure the analytics with the notion that analytics, as a whole, are immature and unreliable. Nothing could be further from the truth. This thinking highlights the resistance to change that exists within the security industry.

We believe it is the responsibility of manufacturers to make products work for the skill levels of integrators and the operational needs of end users. It is pointless to fight against this.

This month, ObjectVideo complained again about "hearing that analytics are 'still not ready for prime time.'” In this post, ObjectVideo emphasizes that other factors beyond the manufacturer's themselves contribute to analytic problems. It offer a long story about how a technicality cost them a project. In the comments, ObjectVideo agreed with our assertion that this was an outlier and not a common cause.

We believe it is misleading to make a big deal of a rare occurrence at the expense of addressing the main causes (i.e., the analytics themselves).

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

In defending themselves, ObjectVideo weakly asserted that, "In general, most [ObjectVideo] analytic solutions are deployed successfully." When we asked them what percentage were successful, they declined to answer. It leaves us wondering how many of their projects do fail and why they would offer a weak endorsement of their own solution.

Proving Their Worth

We would like to see ObjectVideo prove their worth and their viability. To that end, we have unsuccessfully asked for more technical information, case studies, etc over the past year with no positive outcome to date. ObjectVideo has very few public success stories nor technical information. They claim this is because their OEM practice restricts them from sharing such material. We think not only can they provide this but they need to do so to overcome their and their market's shaky reputation.

This being said, we are impressed that ObjectVideo has attempted to blog. Few companies in our market do so and even less actually speak their mind. The challenge we see is that rather than using the blog to build confidence and trust with the community, their repeated blaming and failure to speak at a substantive technical and operational level raises more issues. (By contrast, a good example that demonstrates technical expertise and builds trust is Genetec's blog. This is especially noteworthy since Genetec has historically been reluctant to publicly share information).

Video Analytics Market Future

We believe the best way for video analytics vendors to re-build their reputation is to prove clearly through real world successes and technical details that their products work well for real security integrators and users. Most are unlikely to believe hype and do not want finger pointing from the companies who funded the flood of unmet marketing claims.

4 reports cite this report:

Sources of Cisco's New 'PSIM" and Analytics Examined on Oct 12, 2010
At ASIS 2010, Cisco expanded into two major new product categories - 'PSIM' and video analytics. This is certainly a major expansion and raises...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Analytics Bashing Goes Mainstream on Mar 10, 2010
Industry insiders know that video analytics suffers a bad reputation. However, the backlash continues to grow with trade magazines attacking...
February 2010 Video Surveillance Monthly Summary on Feb 28, 2010
Lots of research and heated discussions in February, despite little industry news. Most read topics included our megapixel camera test results...

Related Reports

VSaaS Usage Statistics 2018 on Jan 18, 2018
VSaaS has been a 'next big thing' for more than a decade. The prospect of managing, storing and streaming video from the cloud rather than...
This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...
Security Integrator Project Management Certifications on Jan 10, 2018
Certifications are a common option for technology professionals looking to improve skills and gain validation. But how about for project...
Directory Of 92 Video Analytics Suppliers on Jan 04, 2018
This directory provides a list of video analytics providers to help you see and research what options are available. Video...
Strong Outlook For 2018 on Dec 27, 2017
Integrators entered 2017 with a positive outlook on the industry. During 2017 we saw the race to the bottom hit bottom, cyber security...
NVRs - Embedded vs Separate PoE Switch (Statistics) on Dec 21, 2017
Many NVRs now offer PoE switches embedded, allowing IP cameras to be connected directly to the recorder. On the plus side, these units can...
Industry Vet Buying Integrators For New Conglomerate (DFENDUS) on Dec 21, 2017
Industry veteran Dan Marston has started a new company, DFENDUS, with the specific goal of buying up integrators to form an operating...
2018 Top Sales Interest For Integrators on Dec 20, 2017
130+ integrators answered: This is a key question, especially for manufacturers, as it impacts what areas to focus more on and what...
Failed Retail Video Analytics Startup Analyzed on Dec 19, 2017
Most manufacturers in this industry try hard to cover up failure. But an industry startup backed by Silicon Valley's most prestigious accelerator...
Axis Network Radar Tested (D2050-VE) on Dec 19, 2017
Axis is expanding into a new market - radar. The company has released their D2050-VE Network Radar Detector, claiming to minimize false alarms, in...

Most Recent Industry Reports

Vivint Streety Video Strengthens Door Knocking on Jan 17, 2018
Vivint is famous (or infamous depending on your perspective) for mastering large scale door to door selling. The company has skyrocketed from a...
Axis: "It’s A Question Of Trust And Who You Want To Be Associated With" on Jan 17, 2018
Who do you trust? Who do you want to be associated with? Axis is raising hard questions to start 2018. In this note, we examine these questions,...
Software House Vulnerability Allows Inside Attacker To Open Doors on Jan 17, 2018
A vulnerability in Software House IP-ACM modules allows an attacker to potentially unlock doors, or perform other actions, on affected systems....
'Defiant' Hikvision 'Strikes Back' At WSJ And US on Jan 16, 2018
The fight is on. Hikvision and their owner, the Chinese government, 'strikes back' against the Wall Street Journal and US politicians raising...
Camera Course - Last Day - Save $50 on Jan 16, 2018
Today is the last day to save $50 - register now. Learn video surveillance and get certified. Save $50 on the course, ending this Thursday the...
The 2018 Surveillance Industry Guide on Jan 16, 2018
The 300 page, 2018 Video Surveillance Industry Guide, covering the key events and the future of the video surveillance market, is now available,...
Edward Snowden Haven App Tested on Jan 16, 2018
Global coverage followed the December 2017 announcement that Edward Snowden was leading a team developing Haven, an app "that leverages on-device...
This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...
"First Of Its Kind" Stove Knob Alarm Sensor (2GIG) on Jan 15, 2018
At CES 2018, 2Gig/Nortek announced the Stove & Grill Guard, a "first of its kind" sensor in the security industry, allowing users to be...
Amazon Deep Learning Partnership With AgentVi on Jan 15, 2018
Amazon is aiming to grow its Kinesis Video Streams offering that "enables you to quickly build computer vision and ML applications" in the cloud....

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact