ObjectVideo's Poor Reputation and Blaming Others

Author: John Honovich, Published on Feb 16, 2010

The sad story of video analytics is now well known. Unfortunately, one of the ringleaders of this circus, ObjectVideo, has taken to blaming others while failing to prove their own effectiveness.

Poor Reputation

Video analytics suffers from an increasingly poor reputation, a hangover from the heady days of the mid 2000s. From my ongoing conversations with integrators and OEMs, ObjectVideo has a notably poor reputation, even relative to their peers. In ObjectVideo's defense, they were early, they were one of the heaviest marketers and they OEM their analytics to dozens of other companies.

Blaming Others

Twice in the last half year, ObjectVideo has pushed back on video analytic criticism, blaming others.

Last year, ObjectVideo called out the 'security industry', saying how they were tired of hearing how 'video analytics did not work.' ObjectVideo felt that a lack of training and optimization was at fault:

Many in our industry correlate the need for trained users and the need to configure the analytics with the notion that analytics, as a whole, are immature and unreliable. Nothing could be further from the truth. This thinking highlights the resistance to change that exists within the security industry.

We believe it is the responsibility of manufacturers to make products work for the skill levels of integrators and the operational needs of end users. It is pointless to fight against this.

This month, ObjectVideo complained again about "hearing that analytics are 'still not ready for prime time.'” In this post, ObjectVideo emphasizes that other factors beyond the manufacturer's themselves contribute to analytic problems. It offer a long story about how a technicality cost them a project. In the comments, ObjectVideo agreed with our assertion that this was an outlier and not a common cause.

We believe it is misleading to make a big deal of a rare occurrence at the expense of addressing the main causes (i.e., the analytics themselves).

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

In defending themselves, ObjectVideo weakly asserted that, "In general, most [ObjectVideo] analytic solutions are deployed successfully." When we asked them what percentage were successful, they declined to answer. It leaves us wondering how many of their projects do fail and why they would offer a weak endorsement of their own solution.

Proving Their Worth

We would like to see ObjectVideo prove their worth and their viability. To that end, we have unsuccessfully asked for more technical information, case studies, etc over the past year with no positive outcome to date. ObjectVideo has very few public success stories nor technical information. They claim this is because their OEM practice restricts them from sharing such material. We think not only can they provide this but they need to do so to overcome their and their market's shaky reputation.

This being said, we are impressed that ObjectVideo has attempted to blog. Few companies in our market do so and even less actually speak their mind. The challenge we see is that rather than using the blog to build confidence and trust with the community, their repeated blaming and failure to speak at a substantive technical and operational level raises more issues. (By contrast, a good example that demonstrates technical expertise and builds trust is Genetec's blog. This is especially noteworthy since Genetec has historically been reluctant to publicly share information).

Video Analytics Market Future

We believe the best way for video analytics vendors to re-build their reputation is to prove clearly through real world successes and technical details that their products work well for real security integrators and users. Most are unlikely to believe hype and do not want finger pointing from the companies who funded the flood of unmet marketing claims.

4 reports cite this report:

Sources of Cisco's New 'PSIM" and Analytics Examined on Oct 12, 2010
At ASIS 2010, Cisco expanded into two major new product categories - 'PSIM' and video analytics. This is certainly a major expansion and raises...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Analytics Bashing Goes Mainstream on Mar 10, 2010
Industry insiders know that video analytics suffers a bad reputation. However, the backlash continues to grow with trade magazines attacking...
February 2010 Video Surveillance Monthly Summary on Feb 28, 2010
Lots of research and heated discussions in February, despite little industry news. Most read topics included our megapixel camera test results...

Related Reports

How Integrators Use IPVM on May 24, 2017
150 integrators explained how they use IPVM and how it helps them stay informed and improve their business.  The 4 main uses integrators cited for...
Remote Video Monitoring Providers Directory on May 21, 2017
Remote video monitoring can help integrators generate RMR plus end users lower their security costs and/or improve response to critical...
FLIR Is Giving Away $3,000 Demo Kits on May 17, 2017
Everybody likes free stuff, and FLIR is using that concept to attract dealers by giving them $3,000 worth of demo gear for attending a...
Selling and Valuing Security Integrators on May 12, 2017
This ia a tutorial in how to (1) determine your security integrator's value and (2) to sell your security integrator. If you own an integrator,...
Panoramic Camera Usage Rising 2017 on May 08, 2017
Panoramic camera usage (including fisheye and multi-imagers) continue to rise rapidly. However, the race to the bottom is hindering even stronger...
Code Blue Emergency Communications Profile on May 05, 2017
Code Blue is a US-based manufacturer of emergency call stations, call boxes, and incident management software. Over time, the company has shifted...
Varifocal Vs Fixed Lens Statistics 2017 on May 04, 2017
Varifocal camera lenses provide more flexibility at installation time, but come at a higher cost. Fixed lens cameras reduce hardware costs, but can...
Manufacturer Support Horror Story on May 04, 2017
Most manufacturers would be accommodating if an integrator asked to return product they never ordered, shipped to them by mistake. But, this...
Mobile Video Installation Statistics on May 02, 2017
Mobile video systems - those mounted on buses, trains, cars, boats, etc. - are a niche within video surveillance with its own particular...
Burglar Alarm Zoning Guide on Apr 28, 2017
The function of an alarm panel is to gather information from sensors and respond to this information by triggering actions. While it is possible to...

Most Recent Industry Reports

H.265 / HEVC Codec Tutorial 2017 on May 25, 2017
Since 2013, video surveillance professionals have talked about the potential for H.265. Now, in 2017, H.265 is starting to gain mainstream...
Camera Course Summer 2017 on May 25, 2017
Learn video surveillance and get certified. IPVM provides live online classes, recorded videos, personal help, cutting edge education and...
Most Respected Manufacturer Competitors on May 25, 2017
Manufacturers told IPVM what competitor they most respected. In terms of total revenue, Hikvision, Dahua and Axis are certainly tops but would...
CyPhy 'Unlimited' Flight Time Security Drone Examined on May 25, 2017
Drones face several issues as commercial security platforms - legal restrictions (e.g., in the US, the FAA), costs, and limited flight durations...
Milestone Entry Level Mobile Password Vulnerability Disclosed on May 24, 2017
While many manufacturers have only addressed cybersecurity vulnerabilities after public disclosures were made (or threatened), Milestone has...
How Integrators Use IPVM on May 24, 2017
150 integrators explained how they use IPVM and how it helps them stay informed and improve their business.  The 4 main uses integrators cited for...
Alarm Supervision Guide on May 24, 2017
Burglar alarms can constantly monitor the health of attached circuits, sensors, and devices to ensure that they remain operational. This is known...
Arlo Go Cellular Cloud Camera Tested on May 23, 2017
Totally wireless surveillance cameras are growing but almost all typically depend on a hub and local Internet access. However, many outdoor...
Avigilon New COO James Henderson Profile on May 23, 2017
It has been nearly 2 years since the infamous Bryan Schmode 'resigned' as Avigilon COO. Now, Avigilon once again has a COO, promoting James...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact