Norbain CEO - Recession Forcing Radical Changes

By: John Honovich, Published on Dec 24, 2008

In the best security executive interview I have ever seen, Alun John, the CEO of leading UK manufacturer, Norbain, examines the severe impact of the recession on the industry.

I strongly encourage you to read the extensive interview in its entirety.

Focused in the UK, Norbain is a very large manufacturer/distributor (over $175M USD revenue). By comparison: For US readers, Norbain is equivalent in reach to Pelco and Northern Video combined. Or for Asian readers, Norbain is similar in size and power to Hikvision.

Here are some key quotes:

  • "The idea that any industry is not going to be affected by the world crisis is stupid."
  • "We're seeing a lot of downward pressures for people to get things cheaper."
  • "We are aggressively launching a new low cost product range called Xeno"
  • "We're scaling back our plans for the future and our expectations for the market."
  • "The mid market for analogue CCTV I do not see changing rapidly"
  • On IP cameras: "The reality is there's going be a lot less built to stick [IP cameras] into in two or three years time."

Again, I strongly encourage you to read the extensive interview as it is an excellent and thorough examination of the state of the security industry.

The Industry Needs His Honesty

I am thrilled that a CEO has publicly delivered this truth. In a world where most CEOs hide and distort, this is what we need now - a frank and honest assesment of what is happening.

It's Not Just the Traditional Players

Amongst the IP video providers, the immediate reaction is that this is an issue simply for the legacy CCTV players.

I disagree and think the entire industry is being affected. Notice last week, Axis' stunning admission of a weakening market.

The High End and Expensive Products Are Most at Risk

Economically, this is obvious. However, our industry's focus on IP is making us lose sight of this fundamental issue. With far less new construction, IP growth has to slow significantly.

Scale Back and Offer Lower Cost Solutions

This is in line with what I have been recommending in the Industry Guide. Everyone has to accept this new world and focus on providing greater value at lower cost.  Delaying or ignoring this will only cause more problems.

1 report cite this report:

Norbain Financial Performance and UK Market on May 11, 2010
Norbain's financial results and recent comments identify challenges both for...

Related Reports

Bosch Presents MIC 7100 Extreme PTZs on May 21, 2020
Bosch presented its MIC 7100 Extreme PTZs at the April 2020 IPVM New Products...
UK Stands Behind Hikvision But Controversy Continues on Feb 18, 2020
Hikvision is exhibiting at a UK government conference for law enforcement,...
Ipsotek Presents AI Analytics and Object Tracking on May 15, 2020
Ipsotek presented its AI analytics tracking people and vehicles across...
Remote Network Access for Video Surveillance Guide on Jul 27, 2020
Remotely accessing surveillance systems is key in 2020, with more and more...
PSIM CNL Acquired By Everbridge on Mar 09, 2020
The end has finally come for CNL. Despite for years saying they would...
Euklis Presents AI Analytics on May 05, 2020
Euklis presented its AI facial recognition, LPR, and object recognition...
Embedded Logix Thermal Temperature Detection System Examined on Apr 08, 2020
Embedded Logix has been producing thermal temperature measurement systems for...
Mobotix 7 Line Camera Tested on Mar 12, 2020
Mobotix is attempting a turn-around, struggling for years, then releasing the...
Worst NVR / VMS Manufacturers 2020 on Feb 10, 2020
For the second time in a row, a global manufacturer has been selected by...
Brazil Assembly Powers Hikvision Local Expansion on Jul 15, 2020
Hikvision has grown considerably in Brazil ever since the 2017 opening of an...
Worst Camera Manufacturers 2020 on May 06, 2020
Which camera manufacturer have integrators had the worst experience with in...
YOLOv5 Released Amidst Controversy on Jul 27, 2020
YOLO has gained significant attention within video surveillance for its...
Cambium Presents cnVision Surveillance Wireless on May 12, 2020
Cambium presented its cnVision wireless for surveillance at the April 2020...
GeoVision Presents AI and Facial Recognition on May 22, 2020
GeoVision presented its AI analytics and facial recognition at the April 2020...
Hikvision Global News Reports Directory on Jun 18, 2020
Hikvision has received the most global news reporting of any video...

Recent Reports

Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...
US Startup Fever Inspect Examined on Aug 03, 2020
Undoubtedly late to fever cameras, this US company, Fever Inspect, led by a...
Motorola Solutions Acquires Pelco on Aug 03, 2020
Motorola Solutions has acquired Pelco, pledging to bring blue back and make...
False: Verkada: "If You Want To Remote View Your Cameras You Need To Punch Holes In Your Firewall" on Jul 31, 2020
Verkada falsely declared to “3,000+ customers”, “300 school districts”, and...
US GSA Explains NDAA 889 Part B Blacklisting on Jul 31, 2020
With the 'Blacklist Clause' going into effect August 13 that bans the US...
Access Control Online Show July 2020 - On-Demand Recording of 45+ Manufacturers Presentations on Jul 30, 2020
The show featured 48 Access Control presentations, all now recorded and...
Face Detection Shootout - Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jul 30, 2020
Face detection analytics are available from a number of manufactures...
Sunell is The First China Manufacturer to Market NDAA Compliance on Jul 30, 2020
Most China manufacturers are going to be impacted by the NDAA 'Blacklist...
Ink Labs Relabels China YCX Fever Camera And Steals Dahua's Marketing on Jul 30, 2020
A US company marketed a 'thermal temperature scanner' as its own, selling...
Genetec and Dahua-Backed Intelbras Split Examined on Jul 29, 2020
China is the cause of the breakup between Canada's and Brazil's largest video...
This YouTuber is Now Selling ThermoHealth Temperature Screening on Jul 29, 2020
An enterprising 20-year old is mass marketing medical devices on Facebook and...
Hikvision Returns To Growth Driven By Overseas Fever Cameras on Jul 29, 2020
While Hikvision's revenue fell in Q1 2020, it rebounded in Q2 attributed to...
Brazil's Biggest Domestic Surveillance Company Intelbras Profile on Jul 29, 2020
While Intelbras is not widely known outside of Latin America, Intelbras is a...
The Kiosk Market Pivots To Temperature Screening (Interviewed) on Jul 28, 2020
Video surveillance is not the only market that has pivoted to medical device...
Integrator Acquisitions 'A Good Market' During COVID-19, Says Greybeards on Jul 28, 2020
Industry broker Ron Davis of the "Greybeards" says that the integrator and...