Norbain CEO - Recession Forcing Radical Changes

Author: John Honovich, Published on Dec 24, 2008

In the best security executive interview I have ever seen, Alun John, the CEO of leading UK manufacturer, Norbain, examines the severe impact of the recession on the industry.

I strongly encourage you to read the extensive interview in its entirety.

Focused in the UK, Norbain is a very large manufacturer/distributor (over $175M USD revenue). By comparison: For US readers, Norbain is equivalent in reach to Pelco and Northern Video combined. Or for Asian readers, Norbain is similar in size and power to Hikvision.

Here are some key quotes:

  • "The idea that any industry is not going to be affected by the world crisis is stupid."
  • "We're seeing a lot of downward pressures for people to get things cheaper."
  • "We are aggressively launching a new low cost product range called Xeno"
  • "We're scaling back our plans for the future and our expectations for the market."
  • "The mid market for analogue CCTV I do not see changing rapidly"
  • On IP cameras: "The reality is there's going be a lot less built to stick [IP cameras] into in two or three years time."

Again, I strongly encourage you to read the extensive interview as it is an excellent and thorough examination of the state of the security industry.

The Industry Needs His Honesty

I am thrilled that a CEO has publicly delivered this truth. In a world where most CEOs hide and distort, this is what we need now - a frank and honest assesment of what is happening.

It's Not Just the Traditional Players

Amongst the IP video providers, the immediate reaction is that this is an issue simply for the legacy CCTV players.

I disagree and think the entire industry is being affected. Notice last week, Axis' stunning admission of a weakening market.

The High End and Expensive Products Are Most at Risk

Economically, this is obvious. However, our industry's focus on IP is making us lose sight of this fundamental issue. With far less new construction, IP growth has to slow significantly.

Scale Back and Offer Lower Cost Solutions

This is in line with what I have been recommending in the Industry Guide. Everyone has to accept this new world and focus on providing greater value at lower cost.  Delaying or ignoring this will only cause more problems.

It's too bad this interview was released on Christmas Eve, as most people will not see it. However, do share and let's discuss.

1 report cite this report:

Norbain Financial Performance and UK Market on May 11, 2010
Norbain's financial results and recent comments identify challenges both for the UK market and for traditional suppliers. According to financial...

Most Recent Industry Reports

April 2018 IP Networking Course on Mar 18, 2018
Save $50 ends this Thursday, March 22nd. Register now and save. Lots of generic network training exists but none of it really explains how it...
May 2018 Camera Course on Mar 16, 2018
Our next course starts on May 8th. Register now for the Spring 2018 Camera Course This is the only independent surveillance camera course, based...
ADT Hammered Again, Loses Another Billion In Market Cap on Mar 16, 2018
ADT's CEO told investors that, 'in baseball terms', ADT was batting 5 for 5. But investors told ADT's CEO, 'in baseball terms', that he was...
Camera Form Factor Guide on Mar 16, 2018
When selecting surveillance cameras, users may choose from a number of different form factors, each with its own unique strengths and weaknesses,...
Free Trip To China - CCTV.Net / Univew on Mar 15, 2018
Pack your bags? 'Closer than you think'? Well, a non-stop flight from NYC to Shanghai is 15 hours plus another 100 miles to Hangzhou...
Access Control - Restricted Keys Guide on Mar 15, 2018
Not all doors, even in larger facilities, can justify using electronic access control. And even for doors that do have electronic access control,...
Rack Mounting NVRs Tutorial on Mar 14, 2018
Rack mounting recorders is common in professional systems, but manufacturers are making it difficult, with simple design failures causing multiple...
Network Addressing for Video Surveillance Guide on Mar 14, 2018
The goal of this guide is to explain addressing devices on IP networks, focusing on how IP cameras and recorders are used in those networks. For...
Panasonic Selling Off Security Camera Factory on Mar 14, 2018
Panasonic is OEMing cameras from Dahua, as IPVM testing confirmed in 2017. Now, Panasonic is selling their security camera factory, according to...
Favorite Electrified Locks 2018 on Mar 14, 2018
Electronic lock manufacturing is dominated by 3 conglomerates (alphabetically) Allegion, Assa and Dormakaba holding numerous electronic lock...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact