More Over the Top Marketing Claims

By: John Honovich, Published on Sep 07, 2009

BRS Labs continues to be more brazen in their over the top marketing claims. With yet another group providing them an award based on zero testing or in-depth technical analysis, BRS Labs claims,

"There is no required pre-programming or manual setup, creating a turnkey solution that virtually eliminates false positives while providing the most scalable platform on the market."

They conclude that their product is "the first and only Behavioral Analytics solution that antiquates all other video-analytic products"

You may recall this is the same company last November (10 months ago) claimed that they, "expect to sell to a larger entity in six to nine months" and to have $100 M USD in the pipeline and that they expected an exit north of a billion dollars."

1 report cite this report:

Months After Raising $18 Million, BRS Labs Has a New, New CEO on Oct 01, 2015
They have raised more money than any video analytics company ever, with well over $100 million total, including their most recent $18 million...
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