Mobotix CEO Ousted After 6 Months

By: John Honovich, Published on Mar 26, 2014

Mobotix groomed an ex-Axis Director, Magnus Ekerot [link no longer available], to be their CEO for 3 years. Then last September, they promoted him to be CEO. Now, less than 6 months later, Mobotix has abruptly ousted him.

In this note, we examine Mobotix's state, future and issues involved.

*******

****** ******** *********, *** like ** **** ***** ousters, ******* *** ********* blunt, *********:

"**. ****** ****** *** released ** *** ******** as ***** ********* ******* (CEO) ********* *********** ** yesterday's ******* ** *** Supervisory *****."

******, ***** *** ** real ***********. ******* **** simply ***** **** ***** CFO** ** ***, ******* ****** ****** ** ******** experience *** **** * year ** ******* [**** no ****** *********].

Claimed ******

******** ******* ********** **** problems **** *** ******* program *** * *** source ** ******** (********** in *********, ********** ** calculating**** **********, ***.). *******, ** is **** ** ******* that **** ***** ***** cause * *** ** be ****** ** *******.

Mobotix's ********

***** ******* ******** ** comment ***** ******** ******** issues, **** ********** *** points:

  • ***** *******, ** **** Hinkel, ** *** **** heavily ******** ** *** day ** *** ********** of *** *******.
  • ******* **** ** ********* to *** ***** / historic ********

Future / ********?

******* ******* *** *** blame *** **** * years ** ************ ****** (including**** *% ****** ** the **** ****** ****) ** *** ****** CEO / ****** ** of *****). **** ***** make *** ******* **** better*** ** ** ******** to ******* *** **** structural ******** *** *******.

*******'* ******** ******** **** is *** *********** *******. $1,000 *******, **% ***** margins, ** *.***, ******** to *********** (**** ** ONVIF) **** ********** ******* in *** **** ******** *** ****** *** changed *************.

*** ******** ***** *** a ******** ** **** quality,********, **** *** ********** *** ********* *** want ***** ******* ************** want ** *** *** party ********** *****, *** Mobotix's '****' ************* *********** offering. *** ***'* *** even **** ***** *** crazy ********* *********** *** **** **** stations**** *** **** *** years.

******** *** *** ** quickly, ********* *** **** essentially ** *** *** with ** **** *** game **** *********, **** not ******* * ******* case *** *******'* ******.

Comments (15)

I thought Dr. Hinkel was retiring... last I heard in January anyway.

I have actually had several customers ask for Exacq integration with Mobotix and I'm sure other VMS reps have had the same. The problem is in order for the integration to happen its several million dollars of development effort and Mobotix didn't want to help pay for that cost. They need to take a long look in the mirror because even though they make solid products it's their go to market strategy that is holding them back. Since Mobotix cameras have a low power draw I have had dealers tell me they are great cameras for solar power applications. But that is not going to be enough to float them.

Moral of the story: Integrate with 3rd party VMS' or become the polaroid of the video surveillance industry.

Or the Pelco.....

"The problem is in order for the integration to happen its several million dollars of development effort"

I am not sure where your engineering cost estimates come from but let's say that's on the high side.

It is an issue, compounded by the lack of H.264 support and the need to integrate a proprietary codec (MxPEG) from a relatively low volume / low potential partner.

Btw, Mobotix does have some 3rd party VMS support that included MxPEG, most notably Milestone. The challenge still remains that the cameras are very inexpensive and greater bandwidth consumption than H.264 cameras.

I won't give specifics to your question, but I will tell you those numbers were not pulled out of my ass. I was told creating the driver would only be about 30% of the work. There would have to be changes in how video is exported as well. At any rate, its not going to happen so I don't waste my time brooding over it.

I am pretty sure 'several million dollars' is an exaggeration for integrating Mobotix cameras.

That said, there's no doubt that integrating a new CODEC is a significant amount of work that touches many different parts of a VMS.

People ask from time to time why don't more manufacturers use their own CODEC. This is a good example of the problems therein such a strategy.

"Moral of the story: Integrate with 3rd party VMS' or become the polaroid of the video surveillance industry."

OMG, dude, you were just reading my mind, or seeing what I see because I was just looking at this...

Failed Manufacturer Enters Surveillance

Haven't heard anything more from then since.

Aimetis supports Mobotix. Although it wasn't as straightforward as other integrations, it was not close to a few million dollars. It's in the order of a few weeks for 1 developer (to get the usual features supported).

ISS SecurOS does support Mobotix - natively - even their MxPEG. We are in process of adding the new camera lines. I can tell you that we are not spending "millions" but it's definitely not easy to integrate since they do not follow any standards. I can tell you the integration is solid.

The real problem is the go to market. The only reason we are inventing on this is because we have several customer using ISS + Mobotix, especially with Analytics (like LPR) – otherwise we would never invest on it since they push their MxControl everywhere – before talking about any VMS partner.

Aluisio, thanks for the feedback and good point about the go to market issue and how they push their own VMS software.

We all saw this coming - but for some reason Mobotix did not.

I spoke to them last year about ONVIF, and H.264 and allowing third party VMS companies to dewarp their fisheye image and they said that the market is wroing. They have the best technology . Onvif and H.264 are not the way to go and time will prove them right.

I guess that time is proving them wrong.Its a shame necause I actually like theor products.

The question is - how many more big players are going to be caught with this kind of attitude? I can think of a few.

Mobotix is supported in quite a number of VMS platforms so I don't think that is the issue. The problem is Mobotix' strategy of trying to convince the market that they should get roped into their closed "ecosystem". Few want this, particularly when there are so many missing pieces. Not long ago if you wanted a POE camera outdoors Mobotix was the only game in town. That has obviously changed with so many lower cost solutions. That combined with there insistence on sticking with MXPEG and no ONVIF, requiring 2 camera modules for day/night, no IR, etc. shows a real disconnect from the market.

Everybody knowing Mr Hinkel knows that you are only a puppet of him. So either you dance according to his rules or you stop dancing....as simple as that....

Mobotix lost the connection to technology and customers, so what perspective does that give to customers and partners...

People bringing up tier 3 VMS' and saying "mobotix offers integrations" is quite amusing.

It is not interseting to sell a expensive camera with nearly no markup. That is from my poit of view the problem of them. Even if they would be integrated by most of VMS. Once a client odered from me 4 Cameras, I installed them. He did not pay me so I lost 4000.- Dollars :-) Second Project was a timelaps of a construction of a Building. We had to send the camera back to repair twice. Once we did not get back the camera within 3 month. even call them and e-mail did not make it faster. The client was not so happy for the missing month in his timelapse-clip :-) 4 years construction and 6 month missing totally. Never again MOBOTIX.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
Avigilon President Henderson Is Out on Jul 09, 2019
Avigilon's President and COO James Henderson is out, abruptly, after a remarkable ascension over the past 8 years, Motorola VP Jack Molloy has...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Resideo Stock Plunges 37%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 37% today. Not even a year...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
Pelco Is "Bringin Blue Back" on Dec 17, 2019
Pelco is "BRINGIN' BLUE BACK", according to Pelco's new CEO Kurt Takahashi’s presentation at the Imperial Capital Security Investor...

Most Recent Industry Reports

"Hikvision Football Arena" Lithuania Causes Controversy on Jan 24, 2020
Controversy has arisen in Lithuania over Hikvision becoming a soccer team's top sponsor and gaining naming rights to their arena, with one local MP...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...