Mobotix CEO Ousted After 6 Months

Author: John Honovich, Published on Mar 26, 2014

Mobotix groomed an ex-Axis Director, Magnus Ekerot, to be their CEO for 3 years. Then last September, they promoted him to be CEO. Now, less than 6 months later, Mobotix has abruptly ousted him.

In this note, we examine Mobotix's state, future and issues involved.

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Comments (15)

I thought Dr. Hinkel was retiring... last I heard in January anyway.

I have actually had several customers ask for Exacq integration with Mobotix and I'm sure other VMS reps have had the same. The problem is in order for the integration to happen its several million dollars of development effort and Mobotix didn't want to help pay for that cost. They need to take a long look in the mirror because even though they make solid products it's their go to market strategy that is holding them back. Since Mobotix cameras have a low power draw I have had dealers tell me they are great cameras for solar power applications. But that is not going to be enough to float them.

Moral of the story: Integrate with 3rd party VMS' or become the polaroid of the video surveillance industry.

Or the Pelco.....

"The problem is in order for the integration to happen its several million dollars of development effort"

I am not sure where your engineering cost estimates come from but let's say that's on the high side.

It is an issue, compounded by the lack of H.264 support and the need to integrate a proprietary codec (MxPEG) from a relatively low volume / low potential partner.

Btw, Mobotix does have some 3rd party VMS support that included MxPEG, most notably Milestone. The challenge still remains that the cameras are very inexpensive and greater bandwidth consumption than H.264 cameras.

I won't give specifics to your question, but I will tell you those numbers were not pulled out of my ass. I was told creating the driver would only be about 30% of the work. There would have to be changes in how video is exported as well. At any rate, its not going to happen so I don't waste my time brooding over it.

I am pretty sure 'several million dollars' is an exaggeration for integrating Mobotix cameras.

That said, there's no doubt that integrating a new CODEC is a significant amount of work that touches many different parts of a VMS.

People ask from time to time why don't more manufacturers use their own CODEC. This is a good example of the problems therein such a strategy.

"Moral of the story: Integrate with 3rd party VMS' or become the polaroid of the video surveillance industry."

OMG, dude, you were just reading my mind, or seeing what I see because I was just looking at this...

Failed Manufacturer Enters Surveillance

Haven't heard anything more from then since.

Aimetis supports Mobotix. Although it wasn't as straightforward as other integrations, it was not close to a few million dollars. It's in the order of a few weeks for 1 developer (to get the usual features supported).

ISS SecurOS does support Mobotix - natively - even their MxPEG. We are in process of adding the new camera lines. I can tell you that we are not spending "millions" but it's definitely not easy to integrate since they do not follow any standards. I can tell you the integration is solid.

The real problem is the go to market. The only reason we are inventing on this is because we have several customer using ISS + Mobotix, especially with Analytics (like LPR) – otherwise we would never invest on it since they push their MxControl everywhere – before talking about any VMS partner.

Aluisio, thanks for the feedback and good point about the go to market issue and how they push their own VMS software.

We all saw this coming - but for some reason Mobotix did not.

I spoke to them last year about ONVIF, and H.264 and allowing third party VMS companies to dewarp their fisheye image and they said that the market is wroing. They have the best technology . Onvif and H.264 are not the way to go and time will prove them right.

I guess that time is proving them wrong.Its a shame necause I actually like theor products.

The question is - how many more big players are going to be caught with this kind of attitude? I can think of a few.

Mobotix is supported in quite a number of VMS platforms so I don't think that is the issue. The problem is Mobotix' strategy of trying to convince the market that they should get roped into their closed "ecosystem". Few want this, particularly when there are so many missing pieces. Not long ago if you wanted a POE camera outdoors Mobotix was the only game in town. That has obviously changed with so many lower cost solutions. That combined with there insistence on sticking with MXPEG and no ONVIF, requiring 2 camera modules for day/night, no IR, etc. shows a real disconnect from the market.

Everybody knowing Mr Hinkel knows that you are only a puppet of him. So either you dance according to his rules or you stop dancing....as simple as that....

Mobotix lost the connection to technology and customers, so what perspective does that give to customers and partners...

People bringing up tier 3 VMS' and saying "mobotix offers integrations" is quite amusing.

It is not interseting to sell a expensive camera with nearly no markup. That is from my poit of view the problem of them. Even if they would be integrated by most of VMS. Once a client odered from me 4 Cameras, I installed them. He did not pay me so I lost 4000.- Dollars :-) Second Project was a timelaps of a construction of a Building. We had to send the camera back to repair twice. Once we did not get back the camera within 3 month. even call them and e-mail did not make it faster. The client was not so happy for the missing month in his timelapse-clip :-) 4 years construction and 6 month missing totally. Never again MOBOTIX.

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