Megapixel Man of the Year

Author: John Honovich, Published on Apr 04, 2013

A brilliant marketing move or a bizarre waste of time? One manufacturer is sponsoring the 'Megapixel Man of the Year' award, causing a small commotion this week. The award's on-line voting allows the community to select between two finalists, salesmen at Arecont and IQinVision.

The award is billed as "the most sought after prize in all of IP Surveillance," emphasizing that "The road is long and journey treacherous but for the chosen it is a chance to breathe the rarefied air of the highest resolution."

**** ***** ******** '*** ** ** ** *********':

*********, ** ** * ***. *** **** **** ****** **** it ** * ****** *** ** **** *** ** ***** it's **** ** *********.

*** '********' ** *** '*****' ** ********, * ******* **** ****** **** **** ******* ********** *** video ************ *******, ** ******** ** ***** *** ********* ** is **** ** *** *** ***** (****** *** *** ******* ****** ** ***** *********** *********** ********).

**** ***, ** *****, **** ****** ******** *** ******* ***** their ******* ****** *** ****, *** **** **** ** **** put *** * ********* ******** ** **** *****. ****, ******* it ******** ***** ****** ** *** ** ****** *************, ** can ******** ***** ********.

*** ******** ** *******. *** ** *** ******** ********* ***** award, ******** "******** ** **** ***** **** **** ** ****** kool-aid **** ****, ******** *** ******* ******* ****** ** *** history ** **********."

******* ****, ** ***** ** ** * ****** **** **** shows ***** ** **** ** ******* ********* **** ***** ***** releases ** ****** ************. *******, **** *** ****** ********** ***** controversy, ** **** ******** ****** * '*** ***** ** *** Year" *********** ***** ****** *** *** ******* ** ***** **********.

Comments (24)

kind of brilliant? that is setting the bar awfully low, aint it?

While I am all for being different, and dreaming up attention-grabbing stunts before big shows, this badly-written parody falls flat (for me at least).

This 'contest' sounds like it was dreamed up, the URL was purchased, and the entire comedic content was written - all in about an hour (if that long).

I think it had potential, but the content and delivery was very weak....

Idea: B+

Execution: D

Content: D-

Well it's become obvious who here doesn't believe in giving dreams to needy kids, or helping them do better in school. I bet you don't want a bright future in this otherwise dark world, either!

Marty, put it this way. You are the marketing manager for Vunetrix. Tell me how you would get them publicity. Compare to what they have done here.

I decline the invitation.

As a publicity stunt, pretty much doing anything different is good. However (imo), the idea should be fully-explored, with supporting material added to make the idea stronger and more germane to the effort.

They could've parachuted into the convention center parking lot and gotten 'publicity'.

Like I originally posted, the idea itself was a good one (not great, but it had potential). To me, it was like a second-baseman who dives into the hole and fields the hot shot up the middle, then tosses the ball into the 3rd row while throwing to first.

I will add one hint at why it feels 'weak' - to me at least.

If I was using the main proposition of 'voting' for 1 of a few choices for 'Megapixel Man of The Year', I would've at least given the choices their own parody CVs.

The whole idea of the parody is to get people to 'vote' (engagement), yet they've given readers no reason to vote for one over the other(s).

Do they get points for their pardoy bios? Jason | Matthew

2 out of 10

"ladies who can deliver in all lighting conditions" - ??

Really, John?

I changed it to 'tough conditions' as I was not trying to imply anything about in the dark (which is, I assume is your concern, though WDR is for dealing with excessive sunlight not darkness).

This is the most prestigious award in the IP Surveillance Industry. These two candidates came to me in a dream while I was travelling with my team in the Amazon Rainforest during the great Megapixel Migration.

Throughout this awards long history the candidates are not selected but chosen through a series of ancient trials that are some of the most closely guarded secrets in the history of the human race.

I smell a little inspiration from Dollar Shave Club

Josh you should have at least followed 1 more step and shaved for the bit! You must have just returned from the rainforest so I guess that's understandable... Well done otherwise...

And here's another video like that:

Dollar Shave Club: Solid A-

Rubicon Project: B- (generously)

If they took out about a full minute of Frank Addante congratulating himself for being a really smart guy, and injected him with a whiff of personality, I might move it up to a B.

Ok, well this is still the gold standard:

@Marty

Just released the first interview to help you get to know the candidates:

The candidate was very cooperative in the interview.

lol @John....

gold standard, indeed!

If gold meant pointless, dumb and counter-productive. That video came across as whiney and condescending instead of funny or witty. And if you remember, I panned that 'Love Story' video mercilessly when it was released 3 years ago. :)

...AND called the creator a HACK for copying the Walmart camera Xtra Normal video

This could have been solid with $300 worth of production and an actor with any sort of delivery and comedic timing.

This is the single biggest award in the history of the security industry and nerves can get the best of candidates . Our candidates are chosen based on The Megapixel Man of The Years Higher Councils dream channeling in the forest's of the Amazon- they do not choose this life - they are chosen.

What's making this funny is Vunetrix commitment despite being lambasted.

Listen, better manufacturers try to amuse us than force feed us nonsense.

yeah, I'm gonna have to award Josh 2 bonus 'balls' points for remaining in character.

No winner was announced? I guess we ALL lost.

Marty Major demands to know who has won, but he is too embarrassed to ask himself!

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Marketing

Amazon Touts Home Security Market Disruption on Oct 15, 2018
Amazon is coming for ADT and all of home security. Indeed, Amazon is advertising this as, in their own words, calling home security a: Inside...
ASIS GSX 2018 Mixed Manufacturer Reviews With Declining Overall Attendance on Oct 02, 2018
ASIS GSX 2018 show drew 9% fewer total registrants, however, it gained 15% more paid registrations, according to ASIS. In this note, we look...
The Robolliance is Dead on Oct 01, 2018
The Robolliance has died. Formed 2 years ago to fanfare, the robots-focused marketing machine is no more, having slipped quietly away sometime...
ASIS GSX 2018 Show Report on Sep 25, 2018
In the first major US show since the US government ban of Dahua and Hikvision was passed into law, the mega Chinese companies were in retreat and...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...
Hikvision FIPS 140-2 Cybersecurity Certification Examined on Aug 27, 2018
A week after the US government passed a law banning Hikvision, Hikvision announced it had obtained a FIPS 140-2 certification from the US...
$25 Million US COPS SVPP School Security Funding Examined on Jul 24, 2018
The US Congress has authorized the School Violence Prevention Program (SVPP) to fund various security measures and training to mitigate active...
Fail: Dahua "Didn't Check The Lux Levels but It Was Dark" on Jul 20, 2018
Dahua UK has been promoting their camera quality on LinkedIn: I, and others, asked what the lux level of the scene was. (background: Lux Rating...
Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Drops Dahua, Fenner Becomes ISS CMO on Jul 09, 2018
Hired to improve Dahua's miserable marketing just last year, Janet Fenner has quit Dahua, joining VMS manufacturer ISS as Chief Marketing...

Most Recent Industry Reports

Knightscope Winning Investors, Struggling With Growth on Oct 16, 2018
While Knightscope's new financials show the company only winning 11 new customers in the past 12 months, the company continues to win new...
Integrator Laptop Guide on Oct 16, 2018
This 18-page guide provides guidance and statistics about integrator laptop use. 150 integrators explained to IPVM in detail about their laptops,...
Huawei Admits AI "Bubble" on Oct 16, 2018
A fascinating article from the Chinese government's Global Times: Huawei’s AI ambition to reshape industries. While the Global Times talks about...
ADI's Financials Revealed + W-Box Growth Priority on Oct 15, 2018
  ADI is one of the most powerful distributors in the security industry but how big are they? How much profit do they make? How much do they sell...
Amazon Touts Home Security Market Disruption on Oct 15, 2018
Amazon is coming for ADT and all of home security. Indeed, Amazon is advertising this as, in their own words, calling home security a: Inside...
Higher Power PoE 802.3bt Ratified, Impact on Security Products Examined on Oct 12, 2018
Power over Ethernet has become one of the most popular features of many video, access, and other security products. See our PoE for IP Video...
"New Zealand Govt Uses Chinese Cameras Banned In US", Considers Security Audit on Oct 12, 2018
Newsroom NZ has issued a report: "NZ Govt uses Chinese cameras banned in US": This comes after the US federal government banned purchases of...
Mysterious Patent Troll 'Secure Cam' Targets Industry, Sues Hanwha, Hikvison, JCI, Panasonic, More on Oct 11, 2018
A company named "Secure Cam," who is actively hiding their ownership, has acquired a slew of video patents and is systematically suing video...
Unfixed Critical Vulnerability In Millions of XiongMai Devices Disclosed on Oct 10, 2018
XiongMai, one of the biggest OEMs alongside Dahua and Hikvision, has suffered a critical vulnerability impacting millions of their devices. This...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact