Megapixel Man of the Year

Author: John Honovich, Published on Apr 04, 2013

A brilliant marketing move or a bizarre waste of time? One manufacturer is sponsoring the 'Megapixel Man of the Year' award, causing a small commotion this week. The award's on-line voting allows the community to select between two finalists, salesmen at Arecont and IQinVision.

The award is billed as "the most sought after prize in all of IP Surveillance," emphasizing that "The road is long and journey treacherous but for the chosen it is a chance to breathe the rarefied air of the highest resolution."

**** ***** ******** '*** ** ** ** *********':

*********, ** ** * ***. *** **** **** ****** **** it ** * ****** *** ** **** *** ** ***** it's **** ** *********.

*** '********' ** *** '*****' ** ********, * ******* **** ****** **** **** ******* ********** *** video ************ *******, ** ******** ** ***** *** ********* ** is **** ** *** *** ***** (****** *** *** ******* ****** ** ***** *********** *********** ********).

**** ***, ** *****, **** ****** ******** *** ******* ***** their ******* ****** *** ****, *** **** **** ** **** put *** * ********* ******** ** **** *****. ****, ******* it ******** ***** ****** ** *** ** ****** *************, ** can ******** ***** ********.

*** ******** ** *******. *** ** *** ******** ********* ***** award, ******** "******** ** **** ***** **** **** ** ****** kool-aid **** ****, ******** *** ******* ******* ****** ** *** history ** **********."

******* ****, ** ***** ** ** * ****** **** **** shows ***** ** **** ** ******* ********* **** ***** ***** releases ** ****** ************. *******, **** *** ****** ********** ***** controversy, ** **** ******** ****** * '*** ***** ** *** Year" *********** ***** ****** *** *** ******* ** ***** **********.

Comments (24)

kind of brilliant? that is setting the bar awfully low, aint it?

While I am all for being different, and dreaming up attention-grabbing stunts before big shows, this badly-written parody falls flat (for me at least).

This 'contest' sounds like it was dreamed up, the URL was purchased, and the entire comedic content was written - all in about an hour (if that long).

I think it had potential, but the content and delivery was very weak....

Idea: B+

Execution: D

Content: D-

Well it's become obvious who here doesn't believe in giving dreams to needy kids, or helping them do better in school. I bet you don't want a bright future in this otherwise dark world, either!

Marty, put it this way. You are the marketing manager for Vunetrix. Tell me how you would get them publicity. Compare to what they have done here.

I decline the invitation.

As a publicity stunt, pretty much doing anything different is good. However (imo), the idea should be fully-explored, with supporting material added to make the idea stronger and more germane to the effort.

They could've parachuted into the convention center parking lot and gotten 'publicity'.

Like I originally posted, the idea itself was a good one (not great, but it had potential). To me, it was like a second-baseman who dives into the hole and fields the hot shot up the middle, then tosses the ball into the 3rd row while throwing to first.

I will add one hint at why it feels 'weak' - to me at least.

If I was using the main proposition of 'voting' for 1 of a few choices for 'Megapixel Man of The Year', I would've at least given the choices their own parody CVs.

The whole idea of the parody is to get people to 'vote' (engagement), yet they've given readers no reason to vote for one over the other(s).

Do they get points for their pardoy bios? Jason | Matthew

2 out of 10

"ladies who can deliver in all lighting conditions" - ??

Really, John?

I changed it to 'tough conditions' as I was not trying to imply anything about in the dark (which is, I assume is your concern, though WDR is for dealing with excessive sunlight not darkness).

This is the most prestigious award in the IP Surveillance Industry. These two candidates came to me in a dream while I was travelling with my team in the Amazon Rainforest during the great Megapixel Migration.

Throughout this awards long history the candidates are not selected but chosen through a series of ancient trials that are some of the most closely guarded secrets in the history of the human race.

I smell a little inspiration from Dollar Shave Club

Josh you should have at least followed 1 more step and shaved for the bit! You must have just returned from the rainforest so I guess that's understandable... Well done otherwise...

And here's another video like that:

Dollar Shave Club: Solid A-

Rubicon Project: B- (generously)

If they took out about a full minute of Frank Addante congratulating himself for being a really smart guy, and injected him with a whiff of personality, I might move it up to a B.

Ok, well this is still the gold standard:

@Marty

Just released the first interview to help you get to know the candidates:

The candidate was very cooperative in the interview.

lol @John....

gold standard, indeed!

If gold meant pointless, dumb and counter-productive. That video came across as whiney and condescending instead of funny or witty. And if you remember, I panned that 'Love Story' video mercilessly when it was released 3 years ago. :)

...AND called the creator a HACK for copying the Walmart camera Xtra Normal video

This could have been solid with $300 worth of production and an actor with any sort of delivery and comedic timing.

This is the single biggest award in the history of the security industry and nerves can get the best of candidates . Our candidates are chosen based on The Megapixel Man of The Years Higher Councils dream channeling in the forest's of the Amazon- they do not choose this life - they are chosen.

What's making this funny is Vunetrix commitment despite being lambasted.

Listen, better manufacturers try to amuse us than force feed us nonsense.

yeah, I'm gonna have to award Josh 2 bonus 'balls' points for remaining in character.

No winner was announced? I guess we ALL lost.

Marty Major demands to know who has won, but he is too embarrassed to ask himself!

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Marketing

Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
Hikvision Hires Ex-Herbalife MLM Scheme PR Director on Apr 09, 2018
Hikvision has hired Michael Gutierrez, a 'crisis management excellence' award-winning PR director for his work at Herbalife, as Gutierrez...
Hikvision Hires Ex-Milestone Head To Lead Global PR on Apr 06, 2018
Hikvision has PR problems. From its failed attempt at hiring a crisis communication writer to their failed anti-IPVM blog series to the increasing...
VMS New Developments Spring 2018 (Avigilon, Exacqvision, Genetec, Hikvision, Milestone, Network Optix) on Apr 04, 2018
What's new with VMS software? In this report, we examine new features and releases for Spring 2018 to track different areas of potential...
Stats: Disclosing Vulnerabilities Responsibility? Researcher or Manufacturer on Mar 30, 2018
Getting prompt and appropriate information on vulnerabilities is important for integrators and end users to ensure that their systems are best...
Hanwha / Kaspersky Vulnerability Dispute Examined on Mar 29, 2018
IT media ran numerous reports in the past month featuring two prominent companies - Hanwha (previously part of mega manufacturer Samsung) Techwin...
Destructive Video Analytics Hype Returns on Mar 27, 2018
It is not just Hikvision's false advertising campaign. With marketing money being pumped into deep learning, we are returning to the bad old...
Brivo 'Buy Now' Online Campaign on Mar 26, 2018
Brivo has a new marketing campaign running across the web: Are you ready to buy access control now? Brivo tells IPVM this is a new campaign,...
US / China Tariffs Impact on Video Surveillance on Mar 23, 2018
On March 22, 2018, the US issued a Presidential Memorandum on the Actions by the United States Related to the Section 301 Investigation, with 3...

Most Recent Industry Reports

The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
DMP Adds Ring Video Doorbell Integration on Apr 24, 2018
Video doorbells have become one of the hottest items for security systems. After several years with no doorbell, DMP has announced integration with...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam) on Apr 23, 2018
In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video...
Favorite Biometrics 2018 on Apr 23, 2018
Biometrics are on the rise, or at least integrator opposition to them is declining, according to new IPVM integrator statistics.   Almost half of...
Dahua and Hikvision Win Over $1 Billion In Government-Backed Projects In Xinjiang on Apr 23, 2018
Dahua and Hikvision have won well over $1 billion worth of government-backed surveillance projects in China’s restive Xinjiang province since 2016,...
May 2018 Camera Course on Apr 20, 2018
Save $50 on early registration until this Thursday, the 26th. Register now (save $50) for the Spring 2018 Camera Course This is the only...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact