March Revealing Details on Strategy Shift

By John Honovich, Published Apr 10, 2008, 12:25am EDT

March is revealing new information in its strategic shift to IP solutions. With the Cieffe purchase finalized, March has launched its "VideoSphere" line. This week, March posted a dozen new pages to their websites including brochures and various descriptions on their overall approach. It is heavily network centric and the appliances that March is so widely regarded for play only a minor role in this campaign. Front and center are network cameras and analytics. Nevertheless, a large portion of these materials seem to be repurposed from previous March marketing material. It shall be interesting to see how it evolved.

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