Manufacturer Holiday Fail

By: John Honovich, Published on Dec 19, 2012

Dozens and dozens of holday emails from manufacturers over the last week - and almost all of them are failures. Here's an example of the typical email:

holidays example

That's it - just a generic picture with nothing else. Note: The manufacturer's name, originally in the lower right hand corner, is masked but it could be any manufacturer simply by switching out the overlay.

Do Better

Emails, unlike print mail, carry far less weight, literally and figuratively. If you are going to send an email greeting, say something interesting. You have a chance to impact your audience rather than just be yet another message to be glanced at and deleted.

In the Holiday spirit, here are IPVM's recommendations for better manufacturer emails:

  • Share Your Success: If you launched new products, achieved sizeable goals, won fake awards, etc. tell us. Just like Aunt Mable lets us know about Joey took first in the 3rd grade spelling bee, you can inform and potentially impress us.
  • Tell Us About the Future: If there is some big new release or major new shift that will benefit the reader, share it. Just like if a friend was expecting a child, you can share the good news.
  • Offer Something: If the email is going to customers or dealers, give some 'gift', it could be a discount on products, a free software tool, a new guide, etc. Make people thankful to have received the email.
  • Be Funny: Even if you cannot do any of the above, try to make it amusing. If you cannot think of anything on your own, Elf your CEO - it's old and it's corny but it's more amusing than a blank email.

There has to be a better way than 99% of manufacturers sending a generic form email.

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 15, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Beware African 50,000 IP Camera Contract Scam on Jul 12, 2019
A “Nigerian Prince” scam for the video surveillance market is going around. You, or at least we, could be lucky enough to be the single bidder for...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...
Last Chance - Camera Course Summer 2019 on Jul 11, 2019
Last day to register is Thursday, July 11, 2019. This is the only independent surveillance camera course, based on in-depth product and technology...
Nortek Blue Pass Mobile Access Reader Tested on Jul 11, 2019
Nortek claims BluePass mobile readers are a 'more secure and easy to use approach to access', but our testing uncovered security problems and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact