Manufacturer Misrepresentation

By: John Honovich, Published on Jan 10, 2013

How excited would you be spending an hour listening to a sales guy with only a few months at a company talk about technology he has no previous experience in? That sounds pretty bad. For most mortal marketers, this would pose a big problem but not for the cunning ones at BRS Labs and SecurityInfoWatch who masterfully spin this speaker and presentation [link no longer available].

Here's how they pitch it:

"Director, BRS Labs has deep roots in the video surveillance world, with more than two decades of experience helping build some of the world’s largest video surveillance network implementations. His unique understanding of how video surveillance works within urban environments helps companies maximize the value of their systems and deploy new technology on time and on budget."

That sounds quite impressive - a director with two decades of experiences helping build world class surveillance systems.

The truth is:

  • The person is a Director of Sales, not a Director. Leaving out the sales part is a crafty omission that certainly would make it less attractive to potential attendees.
  • The person only joined BRS Labs a few months ago, so lacks any practical experience in the topic of the webinar ("Using Behavioral Recognition Technology")
  • The two decades of experience [link no longer available] includes all their time out of college, including stints as Sales Director at Food.com and owner at Atlanta Beads as well as 6 years selling anti-virus.

You would think marketers would be more careful as verifying such details literally takes minutes with Google and LinkedIn. And yet, most will probably not take the time or effort to do this, so it may be a valuable, if ethically questionable move.

 

Comments : PRO Members only. Login. or Join.

Related Reports

Sales Turnover At Anyvision on Feb 13, 2019
Anyvision raised a $43 million Series A and according to their newest investor: what you need to do is push the gas pedal and build an...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
How To Quickly Research An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Top Ways Security Integrators Improve Their Careers on Sep 03, 2019
With DIY products expanding and the future of integration debated, how do integrators stay sharp so they are not left behind? 180+ integrators...
How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
Milestone Has Problems on Oct 01, 2019
Milestone has problems. While the company previously excelled in the shift to IP cameras, as IP has matured and competitive differentiation has...
"If You Have The Same Qualifications, And You're A White Male, You Are Going To Lose", Says Integrator on Dec 16, 2019
Diversity is a rising priority, overall and in the security industry. One integrator, touting diversity, emphasized that white men are 'going to...
IPVM Opens 12,000 Sqft Testing Facility on Dec 16, 2019
IPVM is proud to announce the opening of the world's first video surveillance testing facility that will allow us to significantly expand our...

Most Recent Industry Reports

Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...