Manufacturer Misrepresentation

By: John Honovich, Published on Jan 10, 2013

How excited would you be spending an hour listening to a sales guy with only a few months at a company talk about technology he has no previous experience in? That sounds pretty bad. For most mortal marketers, this would pose a big problem but not for the cunning ones at BRS Labs and SecurityInfoWatch who masterfully spin this speaker and presentation [link no longer available].

Here's how they pitch it:

"Director, BRS Labs has deep roots in the video surveillance world, with more than two decades of experience helping build some of the world’s largest video surveillance network implementations. His unique understanding of how video surveillance works within urban environments helps companies maximize the value of their systems and deploy new technology on time and on budget."

That sounds quite impressive - a director with two decades of experiences helping build world class surveillance systems.

The truth is:

  • The person is a Director of Sales, not a Director. Leaving out the sales part is a crafty omission that certainly would make it less attractive to potential attendees.
  • The person only joined BRS Labs a few months ago, so lacks any practical experience in the topic of the webinar ("Using Behavioral Recognition Technology")
  • The two decades of experience [link no longer available] includes all their time out of college, including stints as Sales Director at Food.com and owner at Atlanta Beads as well as 6 years selling anti-virus.

You would think marketers would be more careful as verifying such details literally takes minutes with Google and LinkedIn. And yet, most will probably not take the time or effort to do this, so it may be a valuable, if ethically questionable move.

 

Comments : Members only. Login. or Join.

Related Reports

Milestone CEO Resigns on Mar 11, 2020
Milestone's CEO has resigned, after 17 years on the job but there is no replacement yet. We argued last year that Milestone has problems. Now,...
2020 IP Networking Book Released on Jan 06, 2020
The new IP Networking Book 2020 is a 280 page in-depth guide that teaches you how IT and telecom technologies impact modern security systems,...
UTC Really Screwed Up The Interlogix Shut Down on Sep 27, 2019
UTC has made many mistakes in security over the years, however, the shutting down of Interlogix is one of the biggest screwups in industry history....
How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
How To Quickly Research An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
IBM Shuts Down Intelligent Video Analytics on May 02, 2019
Abruptly, IBM has discontinued its Intelligent Video Analytics solution, it confirmed to IPVM. IBM's video analytics have faced recent media...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...

Most Recent Industry Reports

IPVM's 12th Anniversary - Thank You! on Apr 07, 2020
IPVM is proud to celebrate it's 12 anniversary expanding our commitment to providing the industry independent and objective information on video...
Mobotix Thermal Body Temperature Detection Examined on Apr 07, 2020
Mobotix has jumped into the Coronavirus temperature detection market, but how do they compare to thermal incumbents like FLIR or ICI who have been...
Verkada Coronavirus Response: Free Temp Systems For Government and Health Care on Apr 07, 2020
Verkada has built a reputation on giving away things for free - free Yeti Tumblers, free trial cameras and now free temporary systems for...
Hikvision USA Refuses, Dahua USA Drives Forward With "Coronavirus Cameras" on Apr 07, 2020
Both have been federally banned, both sanctioned for human rights abuses but only one - Dahua - is taking aim at the booming "coronavirus cameras"...
China Surveillance Vulnerabilities Being Used To Attack China, Says China on Apr 07, 2020
While China video surveillance vulnerabilities have been much debated in the West in the past few years, China is now saying those vulnerabilities...
USA ICI Elevated Skin Temperature Detectors Examined on Apr 06, 2020
Infrared Cameras, Inc. (ICI) is aiming to help slow the spread of COVID-19 with "pinpoint accurate skin temperature measurement" using their...
Trade Groups Request NDAA Blacklist Delay Citing Coronavirus on Apr 06, 2020
Two trade groups representing government contractors have asked Congress to delay implementation of the NDAA's 'blacklist' clause from this August...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for now, with worse expected to come, new IPVM survey results...
FLIR New Coronavirus Prioritized Temperature Screening Camera Examined on Apr 03, 2020
FLIR has announced a new series of thermal cameras "prioritized for entities working to mitigate the spread of COVID-19 virus", the A400/A700...
ADI Branch Burglary on Apr 03, 2020
A security systems distributor branch is an odd target for burglary but that happened this week at ADI's Memphis location. Vehicle Smash &...