Makes Their Case for Thermal Cameras

By: John Honovich, Published on Jan 27, 2010

With thermal cameras announced, Axis is building up their case for using their thermal cameras. This features an extensive amount of marketing materials, including an introduction to thermal white paper and a thermal network cameras brochure. Compare this to FLIR's thermal surveillance camera brochure.

Axis's tagline for their thermal camera pitch is, "Everything you expect from thermal cameras, except the price tag."

Two points of interest:

  • This is misleading and basically wrong. Most security professionals expect more from their thermal cameras than what Axis is providing: more lenses choices, greater resolution, various form factors, PTZ, etc.
  • The emphasis on price is noteworthy. The Axis camera, for thermal standards is low end (fixed camera with low 160 x 120 resolution). If FLIR chooses to respond, they should more than able to match this pricing for such a low end thermal camera (however, this is a big if). Also interesting, is that their emphasis on low price is the opposite of their tactics for the rest of their network camera line (where compared to their IP camera competitors, they are one of the highest).
Comments : PRO Members only. Login. or Join.

Related Reports on Thermal

FLIR Saros Visible / Thermal Analytic Camera Tested on Jun 26, 2019
FLIR's Saros claims "accurate, actionable alerts" with a combination of 1080p visible and dual thermal sensors along with IR and white light...
Mining Company Security Manager Interview on May 10, 2019
First Quantum Minerals Limited (FQML) is a global enterprise with offices on 4 continents and operations in 7 countries with exploratory operations...
11 Facial Recognition Providers Review (Secutech) on May 09, 2019
Adding to our 19 Facial Recognition Providers Profiled report from ISC West, IPVM focused on facial recognition technology for our Day 2 coverage...
19 Facial Recognition Providers Profiled on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where...
Startup iryx Launches, Led by Ex-Arecont and FLIR Executives on Apr 04, 2019
Suddenly, the video surveillance industry is witnessing a new wave of startups. Now launching is iryx, a startup led by veterans of 2 of the...
FLIR Favorability Results 2019 on Feb 08, 2019
FLIR has had a challenging past few years including FLIR Security business struggling, FLIR restructuring their security division and FLIR selling...
IPVM Best New Products 2019 Opened - 70+ Entrants on Jan 07, 2019
The inaugural IPVM Best New Product Awards has been opened - the industry's first and only program where the awards are not pay-to-play and the...
FLIR Launches Body Cameras Unified With VMS (TruWitness) on Dec 11, 2018
While FLIR is best known for their thermal cameras, now they have expanded into body cameras, launching TruWITNESS, a public safety focused body...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact