Makes Their Case for Thermal Cameras

Author: John Honovich, Published on Jan 27, 2010

With thermal cameras announced, Axis is building up their case for using their thermal cameras. This features an extensive amount of marketing materials, including an introduction to thermal white paper and a thermal network cameras brochure. Compare this to FLIR's thermal surveillance camera brochure.

Axis's tagline for their thermal camera pitch is, "Everything you expect from thermal cameras, except the price tag."

Two points of interest:

  • This is misleading and basically wrong. Most security professionals expect more from their thermal cameras than what Axis is providing: more lenses choices, greater resolution, various form factors, PTZ, etc.
  • The emphasis on price is noteworthy. The Axis camera, for thermal standards is low end (fixed camera with low 160 x 120 resolution). If FLIR chooses to respond, they should more than able to match this pricing for such a low end thermal camera (however, this is a big if). Also interesting, is that their emphasis on low price is the opposite of their tactics for the rest of their network camera line (where compared to their IP camera competitors, they are one of the highest).
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