With thermal cameras announced, Axis is building up their case for using their thermal cameras. This features an extensive amount of marketing materials, including an introduction to thermal white paper and a thermal network cameras brochure. Compare this to FLIR's thermal surveillance camera brochure.
Axis's tagline for their thermal camera pitch is, "Everything you expect from thermal cameras, except the price tag."
Two points of interest:
- This is misleading and basically wrong. Most security professionals expect more from their thermal cameras than what Axis is providing: more lenses choices, greater resolution, various form factors, PTZ, etc.
- The emphasis on price is noteworthy. The Axis camera, for thermal standards is low end (fixed camera with low 160 x 120 resolution). If FLIR chooses to respond, they should more than able to match this pricing for such a low end thermal camera (however, this is a big if). Also interesting, is that their emphasis on low price is the opposite of their tactics for the rest of their network camera line (where compared to their IP camera competitors, they are one of the highest).
Related Reports on Thermal
FLIR Launches Saros
on May 01, 2018
Has FLIR solved the video intrusion / remote monitoring problem or have they created an overkill, overly expensive device?
FLIR has launched...
Hanwha Mega ISC West Product Releases
on Apr 05, 2018
While overall new product releases have been slowing over the past few years, Hanwha is releasing a slew of 6 new offerings for ISC West,...
70+ New Products Directory Spring 2018
on Apr 02, 2018
We have compiled a list of new products for Spring 2018 in the categories:
Fire and Intrusion
Dahua Acquires Lorex From FLIR
on Feb 06, 2018
Would you buy your own customer? Well, Dahua has just done that.
FLIR has sold its Lorex / home / SMB business to Dahua, just over 5 years after...
CES 2018 Show Final Report
on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.
$800 Axis Thermal Camera Examined
on Jan 02, 2018
Axis is releasing two of the lowest cost thermal IP cameras ever. But will low cost be enough to spur adoption?
In this note, we examine the 2 new...
on Dec 28, 2017
Understanding video surveillance resolution can be surprisingly difficult and complex. While the word 'resolution' seems self-explanatory, its use...
Axis Network Radar Tested (D2050-VE)
on Dec 19, 2017
Axis is expanding into a new market - radar.
The company has released their D2050-VE Network Radar Detector, claiming to minimize false alarms, in...
Bosch Divar NVR Tested vs Dahua
on Oct 05, 2017
Bosch has a partnership with Dahua.
But what type of partnership is it? How much is Bosch's own vs taken from embattled mega-OEM Dahua?
Most Recent Industry Reports
Dahua Intrusion Analytics And VMD Tested
on May 21, 2018
Dahua ships basic analytics on practically all their cameras, ranging from low cost to high end. To see how these analytics work in real world...
Best Manufacturer Technical Support 2018
on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Forced Entry / Duress Access Tutorial
on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...
ADT Stock Drops 50% Since IPO
on May 17, 2018
It has been a brutal 4 months for ADT.
They first expected to IPO at ~$18.
They IPOed at $14, dropping immediately to $12.39
And now, not even...
Installing Cameras in Plenums Tutorial
on May 15, 2018
There is often confusion about plenum ceilings, with misinformation about what is required when running cables through them and mounting cameras...