Makes Their Case for Thermal Cameras

Author: John Honovich, Published on Jan 27, 2010

With thermal cameras announced, Axis is building up their case for using their thermal cameras. This features an extensive amount of marketing materials, including an introduction to thermal white paper and a thermal network cameras brochure. Compare this to FLIR's thermal surveillance camera brochure.

Axis's tagline for their thermal camera pitch is, "Everything you expect from thermal cameras, except the price tag."

Two points of interest:

  • This is misleading and basically wrong. Most security professionals expect more from their thermal cameras than what Axis is providing: more lenses choices, greater resolution, various form factors, PTZ, etc.
  • The emphasis on price is noteworthy. The Axis camera, for thermal standards is low end (fixed camera with low 160 x 120 resolution). If FLIR chooses to respond, they should more than able to match this pricing for such a low end thermal camera (however, this is a big if). Also interesting, is that their emphasis on low price is the opposite of their tactics for the rest of their network camera line (where compared to their IP camera competitors, they are one of the highest).
Comments : PRO Members only. Login. or Join.

Related Reports on Thermal

Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...
Directory of Video Surveillance Cybersecurity Vulnerabilities and Exploits on May 02, 2018
This list compiles reported exploits for security products, and is updated regularly. We have summarized exploits by date and by manufacturer,...
FLIR Launches Saros on May 01, 2018
Has FLIR solved the video intrusion / remote monitoring problem or have they created an overkill, overly expensive device? FLIR has launched...
Hanwha Mega ISC West Product Releases on Apr 05, 2018
While overall new product releases have been slowing over the past few years, Hanwha is releasing a slew of 6 new offerings for ISC West,...
70+ New Products Directory Spring 2018 on Apr 02, 2018
We have compiled a list of new products for Spring 2018 in the categories: Video Surveillance Access Control Fire and Intrusion Other...
Dahua Acquires Lorex From FLIR on Feb 06, 2018
Would you buy your own customer? Well, Dahua has just done that. FLIR has sold its Lorex / home / SMB business to Dahua, just over 5 years after...
CES 2018 Show Final Report on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.   CES is...
$800 Axis Thermal Camera Examined on Jan 02, 2018
Axis is releasing two of the lowest cost thermal IP cameras ever. But will low cost be enough to spur adoption? In this note, we examine the 2 new...
Resolution Tutorial on Dec 28, 2017
Understanding video surveillance resolution can be surprisingly difficult and complex. While the word 'resolution' seems self-explanatory, its use...
Axis Network Radar Tested (D2050-VE) on Dec 19, 2017
Axis is expanding into a new market - radar. The company has released their D2050-VE Network Radar Detector, claiming to minimize false alarms, in...

Most Recent Industry Reports

Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Ladder Lockdown and Ladder Levelizer Tested on Jul 18, 2018
Ladders are a daily necessity for surveillance and security installers, but working on an unstable surface can be extremely dangerous. In addition...
FST Fails on Jul 17, 2018
FST was one of the hottest startups of the decade, selected as the best new product at ISC West 2011 and backed with tens of millions in...
Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...
Hikvision Wins Chinese Government Forced Facial Recognition Project Across 967 Mosques on Jul 16, 2018
Hikvision has won a Chinese government tender which requires that facial recognition cameras be set up at the entrance of every single mosque...
Installing Dome Cameras Indoors Guide on Jul 16, 2018
IPVM is producing the definitive series on installing surveillance cameras. This entry covers one of the most common scenarios - installing dome...
Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
US Tariffs Hit China Video Surveillance on Jul 13, 2018
Chinese video surveillance products avoided tariffs for the first two rounds. Now, in the third round, many video surveillance products will be...
Last Chance - July 2018 IP Networking Course on Jul 12, 2018
Registration ends today, Thursday. Register now. This is the only networking course designed specifically for video surveillance...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact