Lying At Arecont Vision

Author: John Honovich, Published on Nov 27, 2012

File this under shocking not surprising in the least. A security blogger has caught Arecont in an obvious lie with their recent advertisement.

In the ad, they show an overview of a cafe. Within the overview are two circles - a larger one connected to a smaller one that presents a zoomed in view of a cashier handing a bill to a customer.

big small circles

However, looking at the circles side by side, they are clearly not the same image:

--

If you are selling image quality and you say it's an 'actual' image, perhaps you should actually show the 'actual' image from the scene presented (the cafe overview).

The blogger concludes:

"Arecont Vision, I implore you to pull this ad or re-shoot it and do it properly."

I second that but let's be realistic. This is Arecont Vision we are talking about. Under their scale, this doesn't register. Does it even compare to their fallacious megapixel math?

I am happy to see more people speak out. This is what the industry needs to fight back against an industry dominated by malicious manufacturer marketing.

Update

Arecont has now released the 'actual video' from the ad. Take a look:

This confirms how deceptive the ad is. A 5 foot wide FoV covering 2 cash registers is misrepresented with an overview shot of the entire cafe.

Plus, you can see a flash above the FoV go off at 32 seconds which raises the question whether the 'actual image' is from a DSLR not an actual Arecont camera. Not the actual scene represented, maybe not even the actual camera being sold, etc...

[Update: Arecont now reports the 'actual image' in the large circle is from an Arecont camera but that the overview image is not from an Arecont camera.]

1 report cite this report:

Axis: Take Down This Deceptive Commercial on Dec 24, 2015
Axis' puzzling marketing campaign continues, reaching a new low. Check out this commercial: [premium_content] UPDATE Feb 2016: After...
Comments : PRO Members only. Login. or Join.

Related Reports

PR Firm: Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Dahua (Un)Favorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
ADI Battles Manufacturer Partners on Jan 11, 2017
ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business...
Exacq 3 Co-Founders Exit on Jan 10, 2017
Exacq co-founders David Underwood and Daniel Rittman have exited the company. UPDATE: And a 3rd co-founder is now also leaving. In this note,...
How Axis Can Beat Hikvision on Jan 09, 2017
Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world. What can Axis...
Dahua New Marketing Head Hired From Hanwha / Samsung on Jan 04, 2017
Dahua is bad at marketing. And they are finally taking a step to correct that, hiring Janet Fenner, who joins after 6+ years at Samsung / Hanwha...
Suffering Criticism, Hikvision Keeps Insecure Online Service Up [Now Down] on Jan 03, 2017
Hikvision suffered severe criticisms for its abrupt plan to discontinue its Hikvision Online service, with 3 core functions to be removed on Dec...
Axis Launches A Blog on Dec 22, 2016
Is it 2007 or 2017? Because Axis Communications has just launched a blog. Are they 10 years too late or just right? In this post, we examine...
No One Should Ever Use Simplisafe on Dec 12, 2016
Simplisafe, the upstart DIY intrusion alarm system, is increasingly Public Enemy Number One in the alarm business. Recently, Security Sales ran an...
3VR Sales And Marketing Execs Out, Company Shifting on Nov 22, 2016
Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets....

Most Recent Industry Reports

Vivotek Favorability Results on Jan 20, 2017
Financially, Vivotek is doing relatively well. The company did ~$130 million in 2015 revenue and 2016 revenue (through Q3 reported) was up more...
PR Firm: Don't Scrap PR Spending on Jan 20, 2017
PR is not dying, warns pleads PR firm. Take 40+ year old industry PR firm LRG, who recently lamented the 'misconceptions' that: Traditional PR...
Getting Started With Your IPVM Membership on Jan 20, 2017
Here's how to get started and get the most out of your IPVM membership. Books for Members All members can download the 3 member-only books below...
Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...
ADT Launches Canopy - Professional Monitoring For DIY Devices on Jan 19, 2017
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed...
Dahua (Un)Favorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Paxton Hosted Access - Disruptive Low Dealer Pricing on Jan 19, 2017
Paxton is entering the hosted access game, with BLU, at a cost that is a fraction of key competitors. The different approach could be very...
Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact