Lying At Arecont Vision

By: John Honovich, Published on Nov 27, 2012

File this under shocking not surprising in the least. A security blogger has caught Arecont in an obvious lie with their recent advertisement.

In the ad, they show an overview of a cafe. Within the overview are two circles - a larger one connected to a smaller one that presents a zoomed in view of a cashier handing a bill to a customer.

big small circles

However, looking at the circles side by side, they are clearly not the same image:

--

If you are selling image quality and you say it's an 'actual' image, perhaps you should actually show the 'actual' image from the scene presented (the cafe overview).

The blogger concludes:

"Arecont Vision, I implore you to pull this ad or re-shoot it and do it properly."

I second that but let's be realistic. This is Arecont Vision we are talking about. Under their scale, this doesn't register. Does it even compare to their fallacious megapixel math?

I am happy to see more people speak out. This is what the industry needs to fight back against an industry dominated by malicious manufacturer marketing.

Update

Arecont has now released the 'actual video' from the ad. Take a look:

This confirms how deceptive the ad is. A 5 foot wide FoV covering 2 cash registers is misrepresented with an overview shot of the entire cafe.

Plus, you can see a flash above the FoV go off at 32 seconds which raises the question whether the 'actual image' is from a DSLR not an actual Arecont camera. Not the actual scene represented, maybe not even the actual camera being sold, etc...

[Update: Arecont now reports the 'actual image' in the large circle is from an Arecont camera but that the overview image is not from an Arecont camera.]

2 reports cite this report:

Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At...
Axis: Take Down This Deceptive Commercial on Dec 24, 2015
Axis' puzzling marketing campaign continues, reaching a new low. Check out...
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