Japanese Video Surveillance Market Guide Released

By: John Honovich, Published on Jul 19, 2009

Though the Japanese market is one of the largest in the world, it is one of the most difficult for Western companies to understand and succeed. Not only are US common sense and practices not shared in Japan, they can often make things worse.

Today, we release the Japanese Video Surveillance Market Guide to help industry professionals improve their plans and opportunities for success in Japan. This report will summarize key findings from the guide (also see the Guide's Table of Contents and an excerpt on Japanese IT). The entire 75 page guide may be puchased and downloaded immediately.

Key Findings from the Japanse Guide

To start, here's an excerpt that nicely summarizes the challenges involved:

"Without significant research or guidance, the Japanese market may certainly seem to be irrational, incomprehensible, frustrating, and even backwards to foreigners attempting to do business.  People often wonder why the country that is home to such technically advanced products and high-quality hardware is not able to adopt the top products from other countries around the world.  They wonder why products unknown in the rest of the world are able to win bids over more developed and better established products from Europe or America or lower priced ones from Asia, and why Japanese companies will not even reply to their emails.  They wonder why their sales do not rise despite a flow of positive sounding news from their Japanese partners."

While there are many important elements in understanding the Japanese market, here are 3 from the guide that I think are especially important in considering the Japanese market:

  • Whereas most western markets tend to be free-for-alls, Japan's market structure is much more rigid. To be successful, requires understanding, adhering and participating with the defined and accepted channels.
  • Whereas most western markets will jump at new technology, the Japanese market is much more concerned about other factors and will be extremely careful about evaluating and accepting new technologies, new products and new versions.
  • Whereas many western markets will accept English language products with minimal translation, Japanese standards are much more rigorous.
Who this Guide is For
 
Video surveillance businesses who are currently in or planning to expand into Japan shall find this guide to be extremely useful. The detailed recommendations on key issues, best practices, recruiters to use, partners to consider and tactics to expand will be critical for companies.

The Author of the Guide

Michael Berman is the author of the Japanese Video Surveillance Guide. A native American, Michael has worked in Japan for the last few years in the video surveillance industry. Specifically, he managed International Development and Communications for the Japanese distributor of Milestone and ACTi. Michael is fluent in Japanese and has just entered a graduate program at the University of Chicago specializing in East Asian Studies and Socio-Cultural Anthropology. Contact Michael at japnmarket@gmail.com for any questions about the Guide or the Japanese Video Surveillance Market.

1 report cite this report:

Underdeveloped IT Skills Challenges IP Video in Japan on Sep 29, 2009
Despite, or perhaps partially due to, the great success of manufacturing hardware in Japan, the more abstract fields of IT and software development...

Related Reports on Guide

IP Camera Installability Shootout 2019 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Dec 09, 2019
What are the best and worst cameras to install? Which manufacturers make it the hardest or easiest to install their cameras? We tested 35 total...
Directory of Access Reader Manufacturers on Nov 27, 2019
Credential Readers are one of the most visible and noticeable parts of access systems, but installers often stick with only the brand they always...
Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At their most basic, they simply describe what the camera can "see" and seem...
Wireless / WiFi Access Lock Guide on Nov 12, 2019
For some access openings, running wires can add thousands in cost, and wireless alternatives that avoid it becomes appealing. But using wireless...
Biggest Low Light Problems 2019 on Nov 08, 2019
Over 150 integrators responded to our survey question: "What are the biggest problems you face getting good low-light images?" Inside, we share...
IP Camera Mount Shootout - Axis, Bosch, Dahua, Hanwha, Hikvision, Vivotek on Nov 04, 2019
Which manufacturers offer the best or worst mounts? We bought and tested ~50 IP camera mounts and related components from Axis, Bosch, Dahua,...
Tailgating: Access Control Tutorial on Oct 31, 2019
Nearly all access control systems are vulnerable to an easy exploit called 'tailgating'. Indeed, a friendly gesture in holding doors for others...
Lock Status Monitoring Tutorial on Oct 28, 2019
Just because access doors are closed does not mean they are locked. Unless access systems are using lock status monitoring, the doors and areas...
Covert Elevator Face Recognition on Oct 24, 2019
Covert elevator facial recognition has the potential to solve the cost and complexity of elevator surveillance while engendering immense privacy...
Access Control Door Controllers Guide on Oct 22, 2019
Door controllers are at the center of physical access control systems connecting software, readers, and locks. Despite being buried inside...

Most Recent Industry Reports

ADT CEO Not Worried About DIY: "2 Discrete Markets" on Dec 13, 2019
ADT's CEO is not worried about DIY, characterizing DIY and ADT's DIFY as "2 discrete markets" at the Imperial Capital Security Investor's...
Hikvision CEO Alleged Illegal Activities Investigated on Dec 13, 2019
Hikvision's CEO Hu Yangzhong is under investigation for suspected illegal activities, according to the PRC's securities regulator. This has become...
Video Surveillance 101 Course Opened on Dec 12, 2019
IPVM is adding a Video Surveillance 101 course, designed to help those new to the industry to quickly understand the most important terms,...
Verkada Notification Outage on Dec 12, 2019
Verkada is suffering an event notification outage and analytic search failures. Inside, we examine what the issues are, what Verkada told IPVM...
Hikvision DS 2nd Gen Intercom Tested on Dec 12, 2019
With its newest IP intercom, Hikvision proclaims users can 'get full control over an entrance' regardless of where it is installed, home or office...
Honeywell 30 Series Cameras Tested Vs Dahua and Hikvision on Dec 11, 2019
Honeywell has infamously OEMed Dahua and Hikvision for years, but now they have introduced an NDAA-compliant line, the 30 Series, claiming "lower...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
IP Camera Browser Support: Who's Broken / Who Works on Dec 10, 2019
For many years, IP cameras depended on ActiveX control, whose security flaws have been known for more than a decade. The good news is that this is...
Acquisitions - Winners and Losers on Dec 10, 2019
Most major manufacturers have been acquired over the last decade. But which have been good deals or not? In this report, we analyze the...
IP Camera Installability Shootout 2019 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Dec 09, 2019
What are the best and worst cameras to install? Which manufacturers make it the hardest or easiest to install their cameras? We tested 35 total...