Japanese Video Surveillance Market Guide Released

Author: John Honovich, Published on Jul 19, 2009

Though the Japanese market is one of the largest in the world, it is one of the most difficult for Western companies to understand and succeed. Not only are US common sense and practices not shared in Japan, they can often make things worse.

Today, we release the Japanese Video Surveillance Market Guide to help industry professionals improve their plans and opportunities for success in Japan. This report will summarize key findings from the guide (also see the Guide's Table of Contents and an excerpt on Japanese IT). The entire 75 page guide may be puchased and downloaded immediately.

Key Findings from the Japanse Guide

To start, here's an excerpt that nicely summarizes the challenges involved:

"Without significant research or guidance, the Japanese market may certainly seem to be irrational, incomprehensible, frustrating, and even backwards to foreigners attempting to do business.  People often wonder why the country that is home to such technically advanced products and high-quality hardware is not able to adopt the top products from other countries around the world.  They wonder why products unknown in the rest of the world are able to win bids over more developed and better established products from Europe or America or lower priced ones from Asia, and why Japanese companies will not even reply to their emails.  They wonder why their sales do not rise despite a flow of positive sounding news from their Japanese partners."

While there are many important elements in understanding the Japanese market, here are 3 from the guide that I think are especially important in considering the Japanese market:

  • Whereas most western markets tend to be free-for-alls, Japan's market structure is much more rigid. To be successful, requires understanding, adhering and participating with the defined and accepted channels.
  • Whereas most western markets will jump at new technology, the Japanese market is much more concerned about other factors and will be extremely careful about evaluating and accepting new technologies, new products and new versions.
  • Whereas many western markets will accept English language products with minimal translation, Japanese standards are much more rigorous.
Who this Guide is For
 
Video surveillance businesses who are currently in or planning to expand into Japan shall find this guide to be extremely useful. The detailed recommendations on key issues, best practices, recruiters to use, partners to consider and tactics to expand will be critical for companies.

The Author of the Guide

Michael Berman is the author of the Japanese Video Surveillance Guide. A native American, Michael has worked in Japan for the last few years in the video surveillance industry. Specifically, he managed International Development and Communications for the Japanese distributor of Milestone and ACTi. Michael is fluent in Japanese and has just entered a graduate program at the University of Chicago specializing in East Asian Studies and Socio-Cultural Anthropology. Contact Michael at japnmarket@gmail.com for any questions about the Guide or the Japanese Video Surveillance Market.

I met Michael a year ago and was impressed with his intelligence and understanding of the IP video market. When Michael sent me his guide, I expected it to be good but I was still surprised about how insightful it was in explaining the Japanese market. For instance, while IP Video Market Info does very well globally (over 60% of visitors from outside the US with a strong following in Asia), the site does poorly in Japan. After reading Michael's guide, it became apparent why my presentation and focus is far less attractive for the Japanese market. It's forcing me to rethink how I approach the Japanese market and other cultures.

1 report cite this report:

Underdeveloped IT Skills Challenges IP Video in Japan on Sep 29, 2009
Despite, or perhaps partially due to, the great success of manufacturing hardware in Japan, the more abstract fields of IT and software development...

Related Reports on Guide

Access Controller Software Guide on Dec 11, 2017
Properly configuring access controllers software is key to a professional access system. These devices have fundamental settings that must be...
Broken Hikvision App Exposes Hypocrisy on Dec 06, 2017
While Hikvision talks about a commitment to cybersecurity, their broken app and their insecure 'solution' exposes not only their engineering...
IP Camera Manufacturer Compression Comparison on Nov 27, 2017
Despite the use of standards-based video compression (H.264/H.265), our tests show that default image quality settings for different manufacturers...
CBR vs VBR vs MBR - Surveillance Streaming on Nov 21, 2017
How you stream video has a major impact on quality and bandwidth. And it is not simply CODEC choice (e.g., H.264 vs H.265). Regardless of the...
PoE UPS Tested (Energy Reconnect) on Nov 15, 2017
In security, backup power is important, but most often requires UPS systems or extra cabling to devices for low voltage power. Now, some have...
Mobile Credentials (BLE / NFC / Apps) Guide on Nov 14, 2017
One of the biggest trends in access for the last few years has been the marriage of mobile phones and access cards. In this guide,...
Improving Project Registration Guide on Sep 29, 2017
Manufacturers want integrators to register large projects. Integrators want the discounts that come with registration, but not some of the other...
Access Control Job Walk Guide on Sep 26, 2017
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
September IP Networking Course on Sep 14, 2017
LAST Chance - Registration is ending. Register now. This is the only networking course designed specifically for video surveillance professionals...
Axis Camera Optimization App (UI Me) Tested on Aug 28, 2017
A new Axis camera app (ACAP) called UI Me has been released, offering a number of interesting features including optimization wizards and...

Most Recent Industry Reports

Imperial Capital Security Investor Conference Review on Dec 08, 2017
Investment bank Imperial Capital holds an annual Security Investor Conference where 60+ companies present, including this year: IPVM bought a...
Integrator GPS Vehicle Tracking Statistics and Success Examined on Dec 08, 2017
GPS vehicle tracking is a growing but somewhat controversial topic. On the plus side, tracking may increases productivity by providing greater...
Hikvision NA Biggest Sale of 2017 on Dec 07, 2017
Hikvision North America has been relatively disciplined the past 5 months, reducing the number of sales and the breadth of what is on sale. No...
Security Integrator IT Expertise Statistics on Dec 07, 2017
20 years ago, putting physical security systems on IP networks was just emerging. Today, almost every system is networked in some way, IP cameras...
Lighthouse Deep Learning Camera Tested on Dec 07, 2017
A Silicon Valley startup, Lighthouse, with a Stanford PhD CTO, has released a deep learning AI camera with 3D sensors for just $300. The company...
Access Control Course Winter 2018 on Dec 07, 2017
Learn more below about the Winter 2018 IPVM Access Control Course. Register here. IPVM offers the most comprehensive access control course in...
Broken Hikvision App Exposes Hypocrisy on Dec 06, 2017
While Hikvision talks about a commitment to cybersecurity, their broken app and their insecure 'solution' exposes not only their engineering...
'Catastrophic Problem' For Videofied App on Dec 06, 2017
Less than 2 months after closing their DIY division DragonFly, Videofied has been hit with a problem the company calls 'catastrophic'. Now the...
ASIS Dumps 'ASIS' For Show on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'. This is a classic marketing mistake. For a show struggling...
Risks Of Managing End User Passwords (Statistics) on Dec 05, 2017
Integrators know admin passwords for nearly all end-user systems, according to IPVM statistics. But how do they manage them? How do they ensure...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact