Japanese Video Surveillance Market Guide Released

Author: John Honovich, Published on Jul 19, 2009

Though the Japanese market is one of the largest in the world, it is one of the most difficult for Western companies to understand and succeed. Not only are US common sense and practices not shared in Japan, they can often make things worse.

Today, we release the Japanese Video Surveillance Market Guide to help industry professionals improve their plans and opportunities for success in Japan. This report will summarize key findings from the guide (also see the Guide's Table of Contents and an excerpt on Japanese IT). The entire 75 page guide may be puchased and downloaded immediately.

Key Findings from the Japanse Guide

To start, here's an excerpt that nicely summarizes the challenges involved:

"Without significant research or guidance, the Japanese market may certainly seem to be irrational, incomprehensible, frustrating, and even backwards to foreigners attempting to do business. People often wonder why the country that is home to such technically advanced products and high-quality hardware is not able to adopt the top products from other countries around the world. They wonder why products unknown in the rest of the world are able to win bids over more developed and better established products from Europe or America or lower priced ones from Asia, and why Japanese companies will not even reply to their emails. They wonder why their sales do not rise despite a flow of positive sounding news from their Japanese partners."

While there are many important elements in understanding the Japanese market, here are 3 from the guide that I think are especially important in considering the Japanese market:

  • Whereas most western markets tend to be free-for-alls, Japan's market structure is much more rigid. To be successful, requires understanding, adhering and participating with the defined and accepted channels.
  • Whereas most western markets will jump at new technology, the Japanese market is much more concerned about other factors and will be extremely careful about evaluating and accepting new technologies, new products and new versions.
  • Whereas many western markets will accept English language products with minimal translation, Japanese standards are much more rigorous.
Who this Guide is For
Video surveillance businesses who are currently in or planning to expand into Japan shall find this guide to be extremely useful. The detailed recommendations on key issues, best practices, recruiters to use, partners to consider and tactics to expand will be critical for companies.

The Author of the Guide

Michael Berman is the author of the Japanese Video Surveillance Guide. A native American, Michael has worked in Japan for the last few years in the video surveillance industry. Specifically, he managed International Development and Communications for the Japanese distributor of Milestone and ACTi. Michael is fluent in Japanese and has just entered a graduate program at the University of Chicago specializing in East Asian Studies and Socio-Cultural Anthropology. Contact Michael at japnmarket@gmail.com for any questions about the Guide or the Japanese Video Surveillance Market.

I met Michael a year ago and was impressed with his intelligence and understanding of the IP video market. When Michael sent me his guide, I expected it to be good but I was still surprised about how insightful it was in explaining the Japanese market. For instance, while IP Video Market Info does very well globally (over 60% of visitors from outside the US with a strong following in Asia), the site does poorly in Japan. After reading Michael's guide, it became apparent why my presentation and focus is far less attractive for the Japanese market. It's forcing me to rethink how I approach the Japanese market and other cultures.

1 report cite this report:

Underdeveloped IT Skills Challenges IP Video in Japan on Sep 29, 2009
Despite, or perhaps partially due to, the great success of manufacturing hardware in Japan, the more abstract fields of IT and software development...

Related Reports on Guide

Access Door Controller Configuration Guide on Sep 27, 2016
Properly configuring access control door controllers is key to a professional system. These devices have fundamental settings that must be...
Camera Course September 2016 on Sep 15, 2016
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training exists...
PTZ Camera Guide 2016 on Sep 15, 2016
Pan/Tilt/Zoom cameras remain critical parts of many surveillance systems, especially in large security operations. Because of this it is important...
Camera Roof Mounting / Parapet Mount Installation Guide on Sep 14, 2016
One of the most common camera mounts are parapet mounts, and they can be found on the roofs of all types of buildings; old and new, used to hold...
Panoramic Camera (Fisheye / Multi-Imager) Guide on Aug 31, 2016
Panoramic cameras, including fisheyes and multi-imagers, have become increasingly widespread, with most manufacturers offering fisheyes and an...
Arecont and SIA Failing Cybersecurity Efforts on Jul 22, 2016
Do as we say, not as we do. The effective motto of the Security Industry Association and their cyber board member Arecont Vision. Today, the two...
Intrusion Sensor Selection guide on Jul 21, 2016
When designing intrusion systems, a number of sensor types can be selected, including: Magnetic Acceleromteter Glass Break PE/PIR/Laser...
IP Networking Course on Jul 14, 2016
The reason for its popularity is that it is the only networking course designed specifically for video surveillance professionals plus it includes...
Security Planning For Bars And Nightclubs on Jun 16, 2016
The shooting at Orlando's Pulse nightclub is raising questions among entertainment venue owners, and security professionals, about how to balance...
Access Control Specification Guide on May 19, 2016
This 15 page report provides the most in-depth guidance on specifying Access Control systems you will find. Specifying Access Control correctly...

Most Recent Industry Reports

Camera Calculator Class and IPVM Member Orientation October 2016 on Sep 28, 2016
Members, learn how to better design video surveillance systems and get the most out of your IPVM memberships with 2 upcoming live classes. Both...
Axis 4MP Camera Tested (M3046-V) on Sep 28, 2016
Axis has brought 4MP to its camera line in the new M3046-V, the highest resolution model in their revamped M30 series. We bought and tested this...
Hiring Spree At Aimetis 6 Months After Being Acquired on Sep 28, 2016
Aimetis was acquired in April 2016, and is now expanding almost all of their departments, hiring employees from Axis and other industry...
Camio Natural Language Processing Tested on Sep 27, 2016
The ex-Googler led team from Camio has advanced its video monitoring offering to include natural language processing. Camio ingests video,...
Access Door Controller Configuration Guide on Sep 27, 2016
Properly configuring access control door controllers is key to a professional system. These devices have fundamental settings that must be...
Hacked Dahua Cameras Drive Massive Cyber Attack on Sep 27, 2016
Cyber attacks are accelerating and IP cameras are behind many of them. Worse, last week, a 'massive' attack was carried out using numerous Dahua...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance Tutorial on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact