ISC Solutions Examined

By: John Honovich, Published on Mar 23, 2010

Facing falling attendance and interest, ISC East has been 'transformed' to ISC Solutions. Exhibit attendance dropped to 6,331 in 2009 while paying education attendees was an anemic 41.

In their announcement, the exhibitor justified the move as complementing ISC East where new product introductions are made in the Spring. This way, in the fall, attendees can learn about putting together solutions using those products. 

This year's target solutions will be: Healthcare; Retail; Education/Campus and Government. They note that, "exhibits will be segmented by technology/applications and the introduction of a 'solutions hub' in the middle of the show floor will offer organized information and solutions-sourcing."

Below is their introductory video and follows is our analysis:

ISC East needed a shakeup so it's neither surprising nor confusing that the attempt was made.

On the plus side, we think this will be attractive to manufacturers who may be more compelled to participate because of a target market they focus on. We also believe end users will be better able to justify the trip if they can show that the event is focused more specifically on what they do.

On the negative side, we question how truly 'solutions oriented' the show will be. In other words, is this just sugar coating product pitches or can they truly deliver more useful content/education on the solutions they target. From their list of partners, most are trade magazines and those magazines primarily re-run press releases or contributed articles from manufacturers. It's hard to see how the magazines will help for more than promotion. The more widely respected PSA is also cited but their education also consists of 80-90% manufacturer presentations at their own event [link no longer available].

Furthermore, two of the 4 solutions targeted, government and retail, are already well covered by multiple security focused events. Why should exhibitors or attendees choose this event over those more established ones.

It makes senses that ISC would make a change but it remains to be seen how well they execute the move to a 'true' solution event.

[Update 2012: ISC renamed the event back to 'East' but the same fundamental problems remain.]

Comments : Members only. Login. or Join.

Related Reports

Use Access Control Logs To Constrain Coronavirus on Apr 09, 2020
Access control users have included capabilities that are not commonly used that can help zero-in and discover potential Coronavirus hotspots in a...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May 2020 IPVM Startups show. A 30-minute video from Anyvision...
Pivot3 Mass Layoffs on Mar 27, 2020
Pivot3 has conducted mass layoffs, the culmination of grand hopes, a quarter of a billion dollars in VC funding, and multiple failures to gain...
Anyvision Layoffs on Mar 19, 2020
Anyvision has conducted a layoff, citing the impact of coronavirus, joining a growing number of tech companies doing so, but the first within video...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different month (October) but on a different floor, moving down to the...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major move to handle the impact of coronavirus, with cuts across the...
JCI Slashes ISC West Booth 88.8% on Mar 05, 2020
The mega-booth at the main entrance of the ISC West show floor is now more. JCI confirmed to IPVM, saying: [premium_content] Security...
BICSI For IP Video Surveillance Guide on Feb 11, 2020
Spend enough time around networks and eventually someone will mention BICSI, the oft-referenced but only vaguely known standards body prevalent in...
IPVM To Disrupt Trade Shows With Launch of Online Shows on Mar 17, 2020
IPVM is launching Online Shows, a series of ongoing events that allow sellers to pitch their offerings, moderated by IPVM, to IPVM members, that...
Video Surveillance History on May 06, 2020
The video surveillance market has changed significantly since 2000, going from VCRs to an emerging AI cloud era and now impacted by...

Most Recent Industry Reports

ZeroEyes Presents Firearm Detection Video Analytics on Jul 09, 2020
ZeroEyes presented its Firearm detection Video Analytics system at the May 2020 IPVM Startups show. A 30-minute video from ZeroEyes...
Clinton Public View Monitor (PVM) Mask Detection Tested on Jul 09, 2020
Face mask detection, or more specifically not wearing one, is expanding amidst the pandemic. Clinton Electronics has added this capability to their...
These Florida Real Estate Agents Are Now Selling "SafeCheck USA" Temperature Detectors on Jul 09, 2020
The "Kakon Brothers", William and Nathan, are self-described "south Florida Power Agents specializing in Luxury Real Estate" who "have closed over...
Avigilon ACC Cloud Tested on Jul 08, 2020
Avigilon merged Blue and ACC, adding VSaaS features to its on-premise VMS, offering remote video and health monitoring that was previously limited...
Hikvision's India Dominance Faces Threat on Jul 08, 2020
While Hikvision has become a dominant video surveillance provider in India, recent tension between the governments of India and the PRC is...
The US Fight Over Facial Recognition Explained on Jul 08, 2020
The controversy around facial recognition has grown significantly in 2020, with Congress members and activists speaking out against it while video...
Sperry West / Alibaba Tablet Temperature Measurement Tested on Jul 07, 2020
In April, we ordered a ~$500 temperature tablet from Alibaba. We set it to the side while doing 18 other temperature screening tests but, after...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of security systems integrators shows weak sales, opposition to...
Video Surveillance 101 Book Released on Jul 07, 2020
IPVM's unique introduction to video surveillance series is now available as a 145-page eBook. Designed for managers, salespeople, and engineers new...
Startup Duranc Presents AI VSaaS on Jul 06, 2020
Duranc presented its system at the May 2020 IPVM Startups show. A 30-minute video from Duranc including IPVM Q&A Background on the...