Is GE's Fire Division its Real Strength?

By: John Honovich, Published on Sep 02, 2009

While the consensus is strong that GE's security and video products are weak, 2 analysts argue that the real strength is in its Fire division. Read report by UK analyst and comments by Sandy Jones.

GE's Fire division, was acquired from Edwards System Technologies in 2005 for $1.4 B USD.

Jones notes, "The fire business is probably the jewel in the crown — I think you will see many bidders for that piece; it’s excellent."

The UK analyst claims that GE has a significant market share in the Fire market that is mature and not fragmented. Large security buyers would be interested in this rare opportunity to acquire a major stake in the Fire division.

Jones remained critical about GE Security's performance: "They just didn’t know the market and they handled it in such a way it helped to undermine what good technology they had."

The UK analyst does believe a breakup is likely to produce the best outcome for GE.

I do not know the Fire market and cannot make any meaningful comment.

1 report cite this report:

GE Security Sale -- UTC to Buy GE Security on Nov 09, 2009
UTC has agreed to buy GE Security - confirmed directly by UTC. Nonetheless, GE Security suffers from significant competitive problems that are...
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